Product Associate — Employee Activation

Baylor Scott & White Health; Augusta (ME); On-site; USD 75,000 - 111,000; Full time

Job summary

Baylor Scott & White Health’s Levanto team seeks a Product Associate to drive product delivery and marketing operations for enrollment into Levanto virtual care programs. You will contribute to roadmap execution, sprint management, data analysis, and cross-functional coordination to accelerate enrollment.

Reporting to the Product Manager, you’ll work with Customer Solutions leadership and collaborate across digital, operations, data engineering, and clinical teams.

Qualifications

• Bachelor’s degree or equivalent experience in STEM, business, communications, or health-related field.
• 1 year of work experience in product, marketing operations, or related role.
• Ability to manage sprint processes, write user stories, and collaborate with engineering and design teams.
• Experience with digital marketing campaigns, audience segmentation, and performance analysis.
• Comfort with analytics tools (Amplitude, SQL/KQL) and deriving insights from data.
• Excellent written and verbal communication; able to update stakeholders clearly.
• Growth mindset with ability to adapt quickly in ambiguity.
• Willingness to travel to Dallas office ~10% of the year.

Responsibilities

• Execute sprint goals aligned to the Employee Activation roadmap.
• Collaborate with engineering, design, and QA to develop features and define acceptance criteria.
• Manage product backlog and prioritize requests to meet activation targets.
• Coordinate cross-functional initiatives to ensure seamless releases.
• Develop workflows translating product strategy into delivery plans.
• Create materials and communications for product decisions and release updates.
• Plan and coordinate digital marketing campaigns to drive enrollment into Levanto programs.
• Support A/B testing design and analyze campaign performance.
• Track enrollment funnels and activation KPIs using analytics tools.
• Identify issues with instrumentation and funnel drop-offs and propose solutions.

Skills

Product management competencies

Sprint processes

Marketing operations

Analytical thinking

Cross-functional collaboration

Communication

Growth mindset

Education

Bachelor’s Degree

Tools

Amplitude

SQL

Azure Data Explorer (KQL)

Job description

Background:

Employers play a vital role in the health and well-being of their people, funding a significant portion of healthcare spending in the U.S. Costs continue to rise while outcomes and experiences lag, and employees struggle to navigate a maze of disconnected digital tools, providers, and benefits.

Levanto was born out of Baylor Scott & White Health (BSWH), the largest and most trusted not-for-profit health system in Texas. We’re building something rare: an integrated suite of digital health and hybrid care solutions that helps employers give their teams what they want – great care, personalized, integrated and accessible when & where they want it.

As an internal startup within the health system, the Levanto team enjoys unparalleled access to the executives at BSWH, major investors, and other cutting-edge startups across the industry. Entrepreneurial-minded candidates will find a challenging environment, a supportive team, and an opportunity to develop a broad skillset while affecting meaningful change in health care.

We are looking for people to join this exciting new team who are passionate problem solvers who want to develop and transform how customers access care.

Position Summary:

The Product Associate will be a dual-role contributor on the Employee Activation team, responsible for both product delivery and marketing operations that drive enrollment into Levanto virtual care programs. Responsibilities may include roadmap execution, sprint management, data analysis, cross-functional coordination, campaign execution, push notification strategy, and/or channel performance analysis. The Product Associate will report to the Product Manager and will have high visibility with Customer Solutions leadership.

This is an exciting opportunity to join an innovative team at the intersection of digital health, product, and growth marketing — in an environment that rewards curiosity, analytical rigor, and bias toward action.

Salary

The pay range for this position is $35.58/hour ($74,006/year) for those with entry-level qualifications up to $53.60 ($111,488/year) for those highly experienced. The specific rate will depend upon the successful candidate's specific qualifications and prior experience.

Jobs to Be Done:

1. Product Execution & Roadmap Delivery

2. Execute sprint goals aligned to the Employee Activation roadmap, communicating progress and blockers to leadership regularly

3. Participate in agile ceremonies and collaborate with engineering, design, and QA to develop features, write user stories, and define acceptance criteria

4. Manage the product backlog, triage incoming requests, and ensure prioritization reflects business objectives and activation targets

5. Own program initiatives end-to-end, coordinating across cross-functional partners (e.g., digital, operations, data engineering, clinical) to ensure seamless releases

6. Build and maintain detailed workflows that translate product strategy into executable delivery plans

7. Develop materials and communications to represent product decisions and release updates to stakeholders

8. Marketing Operations & Campaign Execution

9. Help plan and coordinate digital marketing campaigns (push notifications, in-app campaigns, etc) across employer groups to drive

10. enrollment into Levanto care programs

11. Support A/B testing design and execution for campaign messaging, managing variant setup and documentation of test conditions

12. Track campaign performance against activation KPIs and synthesize results into clear, actionable summaries

13. Manage employer-specific content customization workflows, including asset coordination with design and stakeholder approval

14. Analytics & Performance Monitoring

15. Pull, compile, and interpret product and marketing data using Amplitude and Azure Data Explorer (KQL) to track enrollment funnels, campaign performance, and feature adoption

16. Build and maintain dashboards and charts that surface key activation metrics — including eligibility form completion rates, enrollment conversions, and channel contribution

17. Proactively identify and elevate issues — from instrumentation gaps to funnel drop-off — with a clear point of view on root cause and recommended resolution

Preferred Candidate Profile:

• 2–4 years of professional experience in digital product management, product operations, growth marketing, or a similar role — preferably in a healthcare, health-tech, or consumer digital environment

• Demonstrated ability to manage sprint processes, write user stories, and collaborate with engineering and design teams

• Experience with digital marketing campaigns, including audience segmentation and performance analysis

• Comfort with analytics tools — Amplitude, SQL/KQL, or equivalent — with the ability to go from data pull to insight independently

• Strong written and verbal communication skills; can distill complex information into clear, concise stakeholder updates

• Exhibits a growth mindset — nimble, curious, willing to test, learn, and iterate quickly

• Thrives in ambiguity; comfortable holding multiple workstreams simultaneously without sacrificing quality

• Structured approach to troubleshooting: identifies problems clearly, escalates with context, and proposes solutions

• Ability to travel to Dallas office approximately 10% of the year

Minimum Requirements:

• EDUCATION — Bachelor’s Degree, preferably in a STEM, business, communications, or health-related field, or equivalent experience

• EXPERIENCE — 1 year of work experience, preferably in product, marketing operations, or a closely related role

As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.