Product Associate — Employee Activation

Baylor Scott & White Health; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

Baylor Scott & White Health is seeking a Product Associate to join their Employee Activation team. This role involves executing product delivery and marketing operations to enhance enrollment in Levanto virtual care programs.

The ideal candidate will have a Bachelor's Degree, 2–4 years of experience in digital product management or growth marketing, and strong communication skills. The position offers a unique opportunity to work at the intersection of digital health and marketing.

Qualifications

• 2–4 years of experience in digital product management or growth marketing is preferred.
• Ability to manage sprint processes and collaborate with teams effectively.
• Familiarity with analytics tools such as Amplitude or SQL/KQL.

Responsibilities

• Execute sprint goals and communicate progress to leadership.
• Plan and coordinate marketing campaigns to drive enrollment.
• Pull and interpret product and marketing data for insights.

Skills

Digital product management

Growth marketing

Data analysis

Cross-functional coordination

Communication skills

Education

Bachelor's Degree in STEM, business, communications, or health-related field

Tools

Amplitude

SQL/KQL

Job description

Background

Employers play a vital role in the health and well-being of their people, funding a significant portion of healthcare spending in the U.S. Costs continue to rise while outcomes and experiences lag, and employees struggle to navigate a maze of disconnected digital tools, providers, and benefits. Levanto was born out of Baylor Scott & White Health (BSWH), the largest and most trusted not-for-profit health system in Texas. We’re building an integrated suite of digital health and hybrid care solutions that helps employers give their teams what they want – great care, personalized, integrated and accessible when & where they want it. As an internal startup within the health system, the Levanto team enjoys unparalleled access to the executives at BSWH, major investors, and other cutting-edge startups across the industry. Entrepreneurial-minded candidates will find a challenging environment, a supportive team, and an opportunity to develop a broad skillset while affecting meaningful change in health care. We are looking for people to join this exciting new team who are passionate problem solvers who want to develop and transform how customers access care.

Position Summary

The Product Associate will be a dual-role contributor on the Employee Activation team, responsible for both product delivery and marketing operations that drive enrollment into Levanto virtual care programs. Responsibilities may include roadmap execution, sprint management, data analysis, cross-functional coordination, campaign execution, push notification strategy, and/or channel performance analysis. The Product Associate will report to the Product Manager and will have high visibility with Customer Solutions leadership.

This is an exciting opportunity to join an innovative team at the intersection of digital health, product, and growth marketing — in an environment that rewards curiosity, analytical rigor, and bias toward action.

Jobs To Be Done

• Product Execution & Roadmap Delivery
  • Execute sprint goals aligned to the Employee Activation roadmap, communicating progress and blockers to leadership regularly
  • Participate in agile ceremonies and collaborate with engineering, design, and QA to develop features, write user stories, and define acceptance criteria
  • Manage the product backlog, triage incoming requests, and ensure prioritization reflects business objectives and activation targets
  • Own program initiatives end-to-end, coordinating across cross-functional partners (e.g., digital, operations, data engineering, clinical) to ensure seamless releases
  • Build and maintain detailed workflows that translate product strategy into executable delivery plans
  • Develop materials and communications to represent product decisions and release updates to stakeholders
• Marketing Operations & Campaign Execution
  • Help plan and coordinate digital marketing campaigns (push notifications, in-app campaigns, etc) across employer groups to drive enrollment into Levanto care programs
  • Support A/B testing design and execution for campaign messaging, managing variant setup and documentation of test conditions
  • Track campaign performance against activation KPIs and synthesize results into clear, actionable summaries
  • Manage employer-specific content customization workflows, including asset coordination with design and stakeholder approval
• Analytics & Performance Monitoring
  • Pull, compile, and interpret product and marketing data using Amplitude and Azure Data Explorer (KQL) to track enrollment funnels, campaign performance, and feature adoption
  • Build and maintain dashboards and charts that surface key activation metrics — including eligibility form completion rates, enrollment conversions, and channel contribution
  • Proactively identify and escalate issues — from instrumentation gaps to funnel drop-off — with a clear point of view on root cause and recommended resolution

Preferred Candidate Profile

• 2–4 years of professional experience in digital product management, product operations, growth marketing, or a similar role — preferably in a healthcare, health-tech, or consumer digital environment
• Demonstrated ability to manage sprint processes, write user stories, and collaborate with engineering and design teams
• Experience with digital marketing campaigns, including audience segmentation and performance analysis
• Comfort with analytics tools — Amplitude, SQL/KQL, or equivalent — with the ability to go from data pull to insight independently
• Strong written and verbal communication skills; can distill complex information into clear, concise stakeholder updates
• Exhibits a growth mindset — nimble, curious, willing to test, learn, and iterate quickly
• Thrives in ambiguity; comfortable holding multiple workstreams simultaneously without sacrificing quality
• Structured approach to troubleshooting: identifies problems clearly, escalates with context, and proposes solutions
• Ability to travel to Dallas office approximately 10% of the year

Minimum Requirements

• EDUCATION — Bachelor’s Degree, preferably in a STEM, business, communications, or health-related field, or equivalent experience
• EXPERIENCE — 1 year of work experience, preferably in product, marketing operations, or a closely related role