Product Analyst, Subscriptions

The Weather Company; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible Time Off

Hybrid work model

Medical insurance options

401K match with no vesting

Family benefits

Job summary

The Weather Company seeks a Product Analyst to join the Data and Insights team, supporting the TWC Subscriptions group. You will bridge raw behavioral data and subscription strategy, partnering with product, engineering, and data science to ensure a clear, holistic view of behaviors driving growth.

You will report to the VP, Data and Analytics, enabling the team to achieve its goals by auditing data connections, validating instrumentation, and codifying analytics standards across projects.

Qualifications

• Bachelor’s degree in a quantitative or technical field or equivalent practical experience.
• 3+ years of experience in product analytics, data analytics, or a similar role, ideally within a consumer-facing digital product.
• Proficiency in Amplitude or a comparable behavioral analytics platform (e.g., Mixpanel, Heap) is required.
• Solid SQL skills; ability to independently query, clean, and analyze data from large datasets.
• Solid grounding in A/B testing methodology, including statistical significance, sample size estimation, and experiment design.

Responsibilities

• Audit data connections in Amplitude and other analytics systems, identifying gaps and schema issues.
• Validate event instrumentation is firing correctly before and after feature releases.
• Maintain documentation of analytics event taxonomy, data dictionaries, and tracking standards.
• Collaborate with product and engineering teams to ensure analytics are configured correctly from the start.
• Advise on and co-author measurement plans for new features, defining success metrics and data capture requirements.
• Serve as an embedded analytics resource for the product team to enable faster, data-driven decisions.
• Conduct deep analyses using Amplitude, Preset, and other data sources to surface insights on engagement, retention, and adoption.
• Partner with UX Research to combine behavioral data with qualitative feedback for a complete user picture.
• Advise on designing and interpreting A/B and multivariate experiments with clear, nuanced results.

Skills

3+ years product analytics

Amplitude experience

SQL

A/B testing

Communication skills

Education

Bachelor’s degree in quantitative/technical field

Tools

Mixpanel

Heap

Preset

Looker

Tableau

mParticle

Job description

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). AI is part of how we work: Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job brief:

We are seeking a Product Analyst to join our Data and Insights team supporting the TWC Subscriptions team. In this role, you will be the connective tissue between raw behavioral data and meaningful product subscription strategy, partnering across product, engineering, and data science to ensure we have a clear, accurate, and holistic view of behaviors that drive subscription growth. You will report to the VP, Data and Analytics and play a critical role in enabling the team to achieve our goals.

The impact you'll make:

• Partner with the data science team to audit and ensure the integrity of data connections in Amplitude and other behavioral analytics systems, identifying and resolving tracking gaps, misfires, and schema issues.
• Collaborate with engineering to validate event instrumentation is firing correctly before and after feature releases, maintaining a reliable source of truth for product data.
• Establish and maintain documentation of the analytics event taxonomy, data dictionaries, and tracking standards to improve team-wide data literacy and reduce cross-functional sync overhead.
• Partner with product and engineering teams throughout the feature development lifecycle to ensure analytics are configured correctly from the start, reducing data validation delays post-launch.
• Advise on and co-author measurement plans for new features, defining success metrics, instrumentation requirements, and how data will be captured, validated, and reported.
• Serve as an embedded analytics resource for the product team, reducing dependency on central analytics and enabling faster, more autonomous decision-making.
• Conduct deep analysis using Amplitude, Preset, and other behavioral data sources to build a robust, nuanced understanding of TWC users, proactively surfacing insights around engagement, retention, and feature adoption.
• Partner with UX Research to develop a holistic picture of the TWC user by integrating behavioral data with qualitative research, sentiment signals, and user feedback — combining the “what” with the “why.”
• Advise and assist the product team in designing, launching, and interpreting A/B and multivariate experiments, ensuring proper statistical rigor and communicating results with nuance and clarity to drive confident product decisions.

What you've accomplished:

• Bachelor’s degree in a quantitative or technical field (e.g., Statistics, Computer Science, Economics, Mathematics) or equivalent practical experience.
• 3+ years of experience in product analytics, data analytics, or a similar role, ideally within a consumer-facing digital product (mobile app experience strongly preferred).
• Proficiency in Amplitude or a comparable behavioral analytics platform (e.g., Mixpanel, Heap) is required.
• Solid SQL skills; ability to independently query, clean, and analyze data from large datasets.
• Solid grounding in A/B testing methodology, including statistical significance, sample size estimation, and experiment design.
• Excellent communication skills; ability to translate complex data into clear, actionable recommendations for both technical and non-technical stakeholders.

Nice to Have:

• Experience with data visualization tools such as Preset, Looker, or Tableau, and familiarity with event instrumentation practices and CDPs such as mParticle.
• Experience with mobile app analytics and understanding of mobile measurement nuances (e.g., session definitions, background events, iOS vs. Android differences).
• Background in or exposure to data engineering concepts (pipelines, schemas, ETL) that allows you to work fluently with data science and engineering partners.
• Experience partnering with UX researchers on mixed-methods studies, integrating qualitative and quantitative data to form a complete view of user behavior.

TWCo Benefits/Perks:

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment