Product Analyst

Avis Budget Group; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life and Disability insurance

401(k) Retirement Plan with company matching

Employee discounts on car rentals

Job summary

Avis Budget Group is seeking a Product Analyst to join their E-Commerce Product organization in Parsippany, New Jersey. In this role, you will turn data into actionable insights, working closely with Product Managers, Designers, and Engineers. Responsibilities include analyzing customer behavior, tracking key metrics, and supporting A/B testing. Ideal candidates will have experience with SQL, data visualization tools, and strong analytical skills. The annual salary ranges from $115,000 to $125,000, with comprehensive health benefits and a 401(k) plan.

Qualifications

• Experience in product analytics, digital analytics, or data analyst role within an e-commerce or digital environment.
• Strong analytical and problem-solving skills, with the ability to work with large datasets.
• Understanding of digital funnels and customer journeys.

Responsibilities

• Analyze customer behavior across web and mobile to identify trends, opportunities, and pain points.
• Define and track key metrics for your product area such as engagement and retention.
• Present insights and recommendations to product and business stakeholders.

Skills

Product analytics

SQL

Data visualization

A/B testing

Communication skills

Tools

Tableau

Adobe Analytics

GA4

Power BI

Job description

Avis Budget Group is seeking Product Analysts to join our E–Commerce Product organization and play a critical role in shaping data‑driven decision‑making across our web and mobile experiences. Reporting to the Director of Product Analytics, you will be embedded within cross‑functional product pods—partnering closely with Product Managers, Designers, Engineers, and CRO teams. You will turn data into actionable insights, helping teams understand customer behavior, identify opportunities, and measure the impact of product changes across the full digital journey.

Embedded Product Analytics

• Partner with a specific product pod (e.g., search, pricing, checkout, mobile, post‑booking) to support decision‑making
• Act as the go‑to analytics partner for Product Managers and cross‑functional teams
• Translate business and product questions into structured analysis

Data Analysis & Insight Generation

• Analyze customer behavior across web and mobile to identify trends, opportunities, and pain points
• Perform deep‑dive analyses on funnel performance, feature usage, and customer journeys
• Combine quantitative data with qualitative inputs (research, feedback) to generate insights

Experimentation Support

• Partner with CRO and product teams to design, measure, and analyze A/B tests and experiments
• Define success metrics, ensure proper test setup, and evaluate results with statistical rigor
• Translate experiment outcomes into clear recommendations and next steps

Measurement & KPI Tracking

• Define and track key metrics for your product area (e.g., conversion, engagement, retention, revenue)
• Build and maintain dashboards and reporting that provide clear visibility into performance
• Ensure consistency with broader measurement frameworks and definitions

Data Quality & Instrumentation

• Work with engineering and data teams to ensure accurate event tracking and data collection
• Validate data integrity and troubleshoot discrepancies
• Contribute to improving analytics frameworks and data reliability

Stakeholder Communication

• Present insights and recommendations in a clear, concise, and compelling way
• Simplify complex data into actionable narratives for product and business stakeholders
• Support a culture of data literacy and self‑service within product teams

Perks You’ll Get

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What We’re Looking For

• Experience in product analytics, digital analytics, or data analyst role within an e‑commerce or digital environment
• Strong analytical and problem‑solving skills, with the ability to work with large datasets
• Experience with:
  • SQL and data querying
  • Data visualization tools (e.g., Tableau, Looker, Power BI)
  • Product analytics tools (e.g., GA4, Adobe Analytics, Amplitude, Mixpanel)
• Understanding of digital funnels and customer journeys
• Familiarity with A/B testing and experimentation methodologies
• Strong communication skills, with the ability to translate data into insights

Preferred (Nice To Have)

• Experience analyzing both web and mobile app data
• Exposure to B2C and/or B2B digital products
• Experience working in agile, product‑led organizations
• Basic knowledge of statistics and data modeling techniques

The annual starting salary for this position is between $115,000 – 125,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law. This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.

Parsippany

New Jersey

United States of America