Product & Affinity Marketing Leader — Flight Training Included

AOPA; Frederick (MD); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Flight Training program

Medical, Dental, Vision

Flexible Spending Plans

401(k) with company match

Paid time off

Work From Home Fridays

Job summary

AOPA in Frederick, MD is seeking a Manager, Product and Affinity Marketing to drive product marketing strategies and affinity campaigns. You will build relationships with affinity groups, develop go-to-market messaging, and align marketing with product launches to grow revenue.

The role requires leadership, data-driven decision making, and experience in marketing analytics. Office-based in Frederick with regular events and travel as needed.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in marketing, affinity marketing, leadership or related fields.
• Strong understanding of product positioning, customer segmentation, and go-to-market strategies.
• Experience working with affinity groups, partnerships, or community-based marketing.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools, CRM systems, and budgeting programs (e.g., Tableau, Salesforce Marketing Cloud, NetSuite, Adaptive).

Responsibilities

• Develop and execute product marketing strategies to grow our customer base and drive revenue.
• Create compelling product positioning, messaging, and value propositions for target audiences.
• Collaborate with stakeholders to align marketing with product launches and business goals.
• Create and maintain sales collateral, presentations, and product content for stakeholders and customers.
• Monitor product performance and analyze feedback to refine marketing strategies.

Skills

Product positioning

Customer segmentation

Go-to-market strategies

Affinity marketing

Leadership

Marketing analytics

CRM systems

Budgeting tools

Education

Bachelor's degree in marketing or related field

Tools

Tableau

Salesforce Marketing Cloud

NetSuite

Adaptive

Job description

AOPA in Frederick, MD is seeking a Manager, Product and Affinity Marketing to drive product marketing strategies and affinity campaigns. You will build relationships with affinity groups, develop go-to-market messaging, and align marketing with product launches to grow revenue.

The role requires leadership, data-driven decision making, and experience in marketing analytics. Office-based in Frederick with regular events and travel as needed.