Producer/Planner (CCJ) - Content

Gannett | USA TODAY NETWORK; United States; Remote; Full time

Job summary

Gannett is seeking a Producer/Planner for its Center for Community Journalism to enhance local storytelling. The role involves managing publication plans, utilizing analytics to optimize audience engagement, and collaborating cross-functionally to ensure impactful journalistic content. Candidates should have a degree in journalism and relevant experience in news or social media roles.

Qualifications

• 3+ years' experience in a sports news or social media role.
• Proficiency in digital platforms, such as websites and apps.
• Experience in a deadline-driven environment.

Responsibilities

• Partnering with editors on premium schedule and maintaining digital and print content calendars.
• Managing native and off-site platforms including scheduling Home front stories and push alerts.
• Optimizing premium content for search and deeper audience engagement.

Skills

Communication

Collaboration

Analytical

Education

Bachelor's or master’s degree in communications, journalism, marketing, or related field

Tools

Google Analytics

Parse.ly

Job description

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|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Within the local division of Gannett’s USA TODAY Network, the Center for Community Journalism is a nationwide leadership, editing and planning structure supporting small and midsized newsrooms. Its mission is to provide timely, factual and relevant information as a public service in local communities. The CCJ focuses on unique and distinctive reporting on high-interest local topics including food, drink and culture; growth and development; government accountability; people-centered "sense of place" stories; and high school and Division I college sports. CCJ newsrooms succeed by valuing quality over quantity, recognizing that premium content for subscribers will sustain local journalism for the long haul.

The Producer/Planner team in the CCJ plays a crucial role in ensuring high impact local journalism reaches its maximum audience, helping to support community newspapers and grow and retain subscription bases for our publications.

Producer/Planners are strategic partners and the architects of overall publication plans for our journalism to maximize audience and subscription growth. The Producer/Planner ensures that the right content is published and delivered to the right audience in the right way on the right platforms at the right time, both in advance planning and execution. Using analytics to create plans, adjust plans in real time and help advise on reporting holes or opportunities is key.

This is a multi-newsroom, multi-platform role that empowers strategic work with other journalists to brainstorm and execute digital storytelling, such as photos, videos, graphics, sidebars and social cards; native platform management with Home page/app curation, newsletters and push alerts; search optimization; and social media platforms.

The Producer/Planner specializing in Sports is a strategic partner for local editors and reporters within the newsrooms they are assigned. Each Producer/Planner is assigned to multiple newsrooms, based on site size and geographic location.

The Producer/Planner-Sports will have or hone strong news judgment toward promoting stories on our native platforms, search, social and in print. Editors trust their Producer/Planner partner to make independent decisions about how and where content is presented.

The Producer/Planner-Sports is also an advocate for sharing their newsrooms’ work with other sites in the USA TODAY Network — within the CCJ, with the metros and mid-metros and with USA TODAY. Likewise, the Producer/Planner-Sports is responsible for picking up supplemental coverage of interest to their community newsrooms from other sites to enhance reader experience.

The Producer/Planner-Sports works daily with the Producer/Planner-News to coordinate and execute story promotion via home fronts, push alerts, newsletters, social media and print.

The Producer/Planner-Sports is a remote job within the CCJ. It may require occasional early morning or late-night hours and weekend shifts to manage platforms and respond to breaking news.

Remote candidates in all states except Alaska & Hawaii are welcome to apply.

Responsibilities

• Partnering with editors on premium schedule and staying updated on best practices regarding subscriber-exclusive content.
• Maintaining digital and print content calendars via Presto Suite and determining embargo times to reach target audience. Keep a birds-eye view of content across the newsroom and Network.
• Managing native and off-site platforms: Scheduling and setting up Home front stories, push alerts and social media posts. Time of day for target audience is top of mind.
• Optimizing premium and high-potential content for search, recirculation and deeper audience engagement time.
• Enhancing content with video, galleries, SEO meta-data, hyperlinks and images.
• Writing effective digital headlines, promo briefs and breaking news alerts that help attract audiences.
• Spotting and correcting issues related to grammar, spelling, punctuation and style.
• Creating social cards via Canva for high-potential stories and scheduling them on social media platforms.
• Using Parse.ly and Google Analytics to make data-driven decisions and advise on opportunities targeting the audience funnel.
• Attending newsroom/team meetings and possibly running meetings.
• Helping newsrooms swarm breaking news and trending by suggesting (and sometimes writing) stories targeting search and social. This will include search optimization and formatting live blogs. It may include creating content and gathering user-generated content.
• Sharing content to other planners/sites and searching for content to promote on yours, including USA TODAY and sites in the regional structure.
• Enforcing workflow standards, including planning communication and deadlines.
• Maintaining a print schedule at least 5 days in advance.
• Posting daily print lineups for our Design Center partners and following operational standards for setting our design partners up for success. The Producer/Planner is the primary contact between design and the newsroom.
  
  

Requirements

• Bachelor's or master’s degree in communications, journalism, marketing, or related field preferred or equivalent combination of education and experience.
• 3+ years' experience in a sports news or social media role.
• Proficiency in digital platforms, such as websites and apps, social media and search.
• Experience with content analytics tools, such as Google Analytics or Parse.ly is a plus.
• Experience in a deadline-driven environment.
• Strong communication skills and a willingness to collaborate is a must.
• Ability to work quickly and accurately under pressure and breaking news.
  
  

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.
• Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.
  
  

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

#Newsgnt

The hourly rate for this role will range between $16.44 and $38.70. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Media Production

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