Private Markets Content & Digital Experience Lead

CFA Institute; New York (NY); Hybrid; USD 90,000 - 180,000; Full time

Job summary

Wellington Management seeks a strategic, digitally fluent content leader to drive the development, packaging, and distribution of differentiated private markets content across institutional and wealth audiences.

This role sits at the intersection of investment expertise, storytelling, digital strategy, and audience engagement – translating complex private equity, venture capital, and private credit insights into compelling, audience-centric thought leadership and digital experiences.

Qualifications

• 8–10 years of experience in content strategy, editorial leadership, digital marketing, or thought leadership within asset management, private markets, investment management, or financial services.
• Strong understanding of private markets, including private equity, venture capital, private credit, fundraising dynamics, and portfolio concepts.
• Demonstrated experience producing sophisticated multi-format financial content across written, video, audio, digital, email, social, and event channels.
• Proven ability to translate complex investment topics into clear, compelling narratives for institutional and wealth audiences.
• Experience leading integrated content distribution and promotion strategies across digital channels.
• Strong stakeholder-management experience working with investment teams, sales, marketing, and legal/compliance partners.
• Experience operating in regulated financial-marketing environments.

Responsibilities

• Own and oversee the overarching content strategy for the private investing platform, including venture capital and private credit strategies.
• Develop and execute integrated content plans aligned with fundraising priorities, brand positioning, commercial objectives, and market opportunities.
• Translate complex financial insights into compelling, audience-centric thought leadership and digital assets.
• Identify timely private markets themes informed by market dynamics, news cycles, investor sentiment, and emerging industry trends.
• Lead both planned and rapid-response platform, fund, and brand-related content initiatives.
• Develop scalable programs that elevate the firm's presence and investors across private markets, venture capital, and private credit.
• Produce and edit high-quality multi-format content in partnership with investment teams and senior leaders, including articles and commentaries, executive perspectives and thought leadership, videos and podcasts, webinars and event materials, email communications, social media content, digital assets and promotional materials.
• Lead thought leadership publication processes and create supporting promotional assets including webpages, social posts, PDFs, summaries, short-form videos, and campaign materials.
• Build and maintain a multimedia content library supporting private markets education, storytelling, and fundraising efforts.
• Ensure content maintains consistent messaging, tone, and positioning across formats, audiences, regions, and channels.
• Drive digital content and experience strategy across owned and earned marketing channels.
• Partner with digital marketing and distribution teams to maximize visibility, engagement, and amplification of content initiatives.
• In partnership with Marketing Manager, develop integrated promotion strategies across websites, email, social media, webinars, podcasts, video platforms, and events.
• Apply audience insights, engagement analytics, and sales feedback globally to optimize content effectiveness and distribution strategies.
• Identify and activate net-new content opportunities informed by user behaviour, search trends, engagement data, and market developments.
• Embrace modern content workflows where seamless collaboration between people and machines is essential, including responsible use of AI-enabled content tools.
• Partner closely with investment professionals, sales leaders, fundraising teams, digital marketing, and legal/compliance stakeholders.
• Support executive positioning efforts by helping senior leaders craft differentiated external perspectives.
• Lead end-to-end content workflows, including editorial planning by half-year increments, capture via content plan; brief development; interview management; drafting and editing; review and feedback coordination; compliance approvals; distribution and performance measurement.
• Establish scalable content creation standards, guidelines, and governance processes.
• Ensure all content meets standards for technical accuracy, investment integrity, and regulatory compliance.
• Track content performance using engagement analytics, digital metrics, campaign results, and stakeholder feedback.
• Leverage content-as-signal thinking by identifying what audiences search for, engage with, elevate, and struggle to understand – feeding those insights back into future content priorities and broader strategic initiatives.
• Continuously refine content strategy based on performance data, audience behaviour, fundraising outcomes, and market developments.

Skills

Content strategy

Editorial leadership

Digital marketing

Thought leadership

Private markets

Investment communications

Job description

Wellington Management seeks a strategic, digitally fluent content leader to drive the development, packaging, and distribution of differentiated private markets content across institutional and wealth audiences.

This role sits at the intersection of investment expertise, storytelling, digital strategy, and audience engagement – translating complex private equity, venture capital, and private credit insights into compelling, audience-centric thought leadership and digital experiences.