Private Equity & Transactions Marketing Lead

Grant Thornton; Appleton (WI); Hybrid; USD 104,000 - 156,000; Full time

Job summary

Grant Thornton in the United States is seeking a Transactions and PE Marketing Manager to drive awareness, client engagement, and pipeline growth for the transactions advisory practice via the private equity channel. The role translates business priorities into targeted campaigns, thought leadership, and go-to-market programs.

You will coordinate content and campaign execution across digital, events, and segments, collaborating with advisory teams to broaden solution penetration and measure

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• MBA preferred.
• 5-7 years of marketing experience with at least 3 years in B2B professional services.
• Experience with private equity and transaction services a plus.
• Strong written and verbal communication skills.

Responsibilities

• Support the planning and execution of go-to-market campaigns aligned to priority transactions and PE offerings, in coordination with overall firm marketing priorities
• Coordinate integrated marketing campaigns across digital, content, events, and thought leadership channels
• Work across interdisciplinary marketing functions to ensure brand alignment, campaign coordination, and marketing asset integration
• Manage development and distribution of transactions and PE-focused marketing content including insights, case studies, and campaign materials
• Coordinate with business leaders, internal subject matter experts, business and marketing teams to deliver unique POVs, campaign assets and programs that address client needs
• Collaborate with Audit, Tax, and other advisory teams to broaden solution penetration within the private equity channel’s firms and portfolio companies,
• Track and report on campaign performance metrics such as engagement, lead generation, and pipeline contribution, using metrics to recommend alternative strategies if necessary
• Maintain campaign calendars, coordinate project timelines, and ensure marketing initiatives are delivered on schedule
• Identify opportunities to improve campaign effectiveness, marketing processes, and overall program efficiency
• Other duties as assigned

Skills

Marketing strategy

B2B marketing

Content creation

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

MBA preferred

Tools

CRM systems

Marketing automation platforms

Digital marketing tools

Job description

Grant Thornton in the United States is seeking a Transactions and PE Marketing Manager to drive awareness, client engagement, and pipeline growth for the transactions advisory practice via the private equity channel. The role translates business priorities into targeted campaigns, thought leadership, and go-to-market programs.

You will coordinate content and campaign execution across digital, events, and segments, collaborating with advisory teams to broaden solution penetration and measure