Private Client Product Marketing, Senior Associate

Testing Site - JPMC; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Testing Site - JPMC is seeking a Sr. Associate, Private Client Product Marketing to shape premium banking narratives and drive engagement for affluent clients. You will craft compelling stories, lead strategic projects, and collaborate with senior leaders to elevate client experiences.

This role emphasizes data-driven insights, adherence to guidelines, and ownership of marketing playbooks while influencing strategy across CPC and JPMPC offerings.

Qualifications

• Bachelor's degree required.
• 3+ years of marketing experience, ideally in financial services or premium consumer segments.
• Exceptional storytelling and executive communication skills; translate complex work into clear narratives for senior audiences.
• Excellent project management skills; manage multiple initiatives and deadlines in a fast-paced environment.
• Highly organized, detail-oriented, proactive self-starter who thrives in a collaborative team.
• Skilled at creating clear, concise, visually compelling presentations and written materials.
• Strong analytical and problem-solving skills; interpret data and share actionable insights.
• Proven ability to collaborate across teams, including legal, product, creative, and marketing partners.
• Adaptable and comfortable taking on new projects and evolving priorities.
• Curious, growth-minded, and energized by learning new skills and experimenting with new technologies.

Responsibilities

• Champion the marketing of CPC and JPMPC while safeguarding legal claims and shaping guidelines.
• Lead high-impact projects such as building testimonial programs and developing the marketing playbook.
• Collaborate with marketing partners and cross-functional teams to ensure campaigns reflect targets, positioning, and brand excellence.
• Harness AI to distill research and craft content for emails, decks, and assets; pioneer AI assistants for CPC and JPMPC.
• Curate internal and competitor marketing content to spot trends and inspire the team.
• Distill research into actionable insights to fuel bold strategies.
• Create polished presentations and leadership updates for senior audiences.
• Orchestrate project management to drive alignment and flawless execution across teams.
• Embrace new challenges and evolving priorities.

Skills

Storytelling

Executive communication

Project management

Organized/detail-oriented

Presentation design

Analytical thinking

Cross-functional collaboration

Adaptability

Growth mindset

Education

Bachelor's degree

Job description

About the Role

The Private Client Banking Marketing team is part of the Consumer Bank Marketing organization and is responsible for shaping the vision for how we support our rapidly growing affluent customer segment. Our focus is on offerings designed specifically for this audience—Chase Private Client and J.P. Morgan Private Client.

As the center of excellence for these flagship products, the Product Marketing team develops and champions a deep understanding of affluent clients, crafts compelling and differentiated positioning, and partners closely with marketing strategy and campaign management to bring our value propositions to life. We collaborate across teams to inform and enable acquisition, onboarding, engagement, growth, and retention efforts, and share insights on the impact of marketing initiatives. The team also leads strategic projects that advance our business strategy and elevate the client experience.

As a Sr. Associate, Private Client Product Marketing, you’ll be at the heart of a high-performing, entrepreneurial team that values creativity, innovation, and bold thinking. You will work closely with the Executive Director and two VPs, gaining direct exposure to senior leaders and the opportunity to influence the direction of our most premium offerings.

You will have the opportunity to lead and support a variety of projects that advance our marketing strategy and client experience. Example projects may include developing a legally compliant process for obtaining and using banker, advisor, and client testimonials; supporting the creation and maintenance of our Private Client Marketing Playbook; distilling and sharing market research insights; managing updates to our marketing guidelines and roadmap; and, critically, crafting decks and leadership updates that showcase the work and impact of the entire Private Client Marketing team. Your attention to detail, narrative skill, and proactive approach will ensure our marketing initiatives are both compliant and impactful.

Job Responsibilities

• Champion the marketing of CPC and JPMPC by safeguarding our legal claims, elevating creative reviews, and shaping guidelines that set the standard for premium banking.
• Lead and partner on high-impact projects—such as building testimonial programs, developing our marketing playbook, and synthesizing market research to unlock new opportunities.
• Collaborate with marketing partners and cross-functional teams, ensuring every campaign and creative asset embodies our Private Client design targets, differentiated positioning, research-driven insights, and brand excellence.
• Harness the power of AI to distill research, craft and refine content for emails, decks, and creative assets, and pioneer AI assistants for CPC and JPMPC—driving smarter, faster, and more innovative marketing.
• Curate and share the latest in internal and competitor marketing—spotting trends, surfacing best practices, and inspiring the team with fresh ideas to elevate our approach.
• Distill market research into actionable insights that fuel breakthrough strategies and bold initiatives.
• Create polished, persuasive presentations and leadership updates that showcase the team’s impact and shape the narrative for senior audiences.
• Orchestrate seamless project management to drive alignment, momentum, and flawless execution across teams.
• Embrace new challenges and evolving priorities—always ready to lead, adapt, and make your mark in a dynamic environment.

Required Qualifications, Capabilities, and Skills

• Bachelor’s degree required.
• 3+ years of marketing experience, ideally in financial services or premium consumer segments.
• Exceptional storytelling and executive communication skills; able to translate complex work into clear, compelling narratives for senior audiences.
• Excellent project management skills; able to manage multiple initiatives and deadlines in a fast-paced environment.
• Highly organized, detail-oriented, and proactive self-starter who thrives as part of a collaborative team.
• Skilled at creating clear, concise, and visually compelling presentations and written materials.
• Strong analytical and problem-solving skills, with the ability to interpret data and share actionable insights.
• Proven ability to collaborate across teams, including legal, product, creative, and marketing partners.
• Adaptable and comfortable taking on new projects and responsibilities as priorities evolve.
• Curious, growth-minded, and energized by the opportunity to learn new skills, experiment with new technologies, and drive innovation.