Private Bank Marketing Program Manager

Bank of America; Boston (MA); On-site; USD 99,000 - 160,000; Full time

Job summary

Bank of America seeks a Marketing Strategy Manager for its Ultra-High-Net-Worth division in Boston. The successful candidate will significantly contribute to the marketing strategy development, manage projects, and enhance service delivery through effective communication and exceptional organizational skills. With a focus on innovation and digital transformation, this role offers great potential for career growth within a supportive workplace.

Benefits

Industry-leading benefits

Access to paid time off

Resources for employee wellness

Qualifications

• Ability to prioritize and manage multiple projects and deliverables.
• Familiarity with UHNW financial products and capabilities.
• Excellent organization and attention to detail.

Responsibilities

• Drive go-to-market strategies for key products and capabilities.
• Manage production logistics for marketing assets.
• Oversee program budget management and accuracy.

Skills

Decision Making

Oral Communications

Presentation Skills

Problem Solving

Business Acumen

Education

Bachelor’s degree or equivalent work experience

Tools

Microsoft PowerPoint

Excel

Office suite

Job description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description :

This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes. Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions.

The Ultra-High-Net-Worth marketing organization manages the marketing strategy and activation for products and capabilities delivered through Bank of America Private Bank and Merrill Lynch Private Wealth Management.

Our deliverables communicate our value proposition, describe our LOB offerings, and promote our connection to Bank of America, while demonstrating our differentiating capabilities in the marketplace. Empowering our salesforce is primary—the tools and content and materials we create will ultimately enable them to best create solutions for clients. Our content, messaging, collateral, publications and creative inform a go-to-market strategy that aligns to our businesses and drives measurable results.

We are keenly focused on innovation and digital transformation…this is not the same old marketing department. This role will own the end-to-end marketing program and execute across all channels. This includes working with the line of business to develop the strategy and deliver marketing assets that help them facilitate their goals. You are responsible for all marketing content and collateral which includes brochures, articles, videos, presentations, and other collateral across the appropriate channels. Working across teams, this role will be key in optimizing all our marketing and helping ensure its measurable impact, to and through our advisors, and directly to clients and prospects.

Responsibilities :

Day to day responsibilities may include program management of one or more key capability pillars:

• Drive go-to-market strategies for one or more of our key products and capabilities.
• Development and ongoing curation of marketing assets including thought leadership, graphics, written content, videos, social, website, event strategy, and coordination across touchpoints and channels.
• Day-to-day management of operational components including legal, compliance, governance and brand review, vendor management, audit requirements, risk requirements, etc.
• Manage the production logistics for new assets along with annual renewals and keep content fresh and compliant, working closely with subject matter experts and owning the governance and production process from strategy through creative to delivery.
• Program budget management, ensuring financial activity reporting is 100% accurate.
• Gather key learnings and metrics and apply insights to optimize marketing programs and strategies.
• Help advisors deliver the Branded Client Experience and facilitate meaningful interactions; deepen and grow referral opportunities.
• Collaborate and drive the internal communications of key marketing tools and initiatives to the field marketing team; PR/Communications, business partners and others.

Skills :

• Decision Making
• Oral Communications
• Presentation Skills
• Problem Solving
• Business Acumen

Required Qualifications :

• Comfortable working in a fast-paced, collaborative environment.
• Willingness to roll up sleeves to get the job done; you’re a “doer” and not just a “delegator”.
• Familiarity with UHNW financial products and capabilities as well as UHNW client/prospect needs; well versed in how we sell and service through our advisor channel.
• Excellent program and project management skills; able to prioritize and manage multiple projects and deliverables.
• Can lead via influence, managing and working across virtual teams to achieve desired results.
• Strong written and verbal communication skills, with demonstrated ability drive consensus.
• Able to learn and follow procedures and work in our risk framework.
• Excellent organization and attention to detail.
• Strong proficiency with Microsoft PowerPoint, Excel and Office suite.
• A learner’s mindset.

Minimum Education Requirement : Bachelor’s degree or equivalent work experience

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For internal employees; participation in a work from home posture does not make you ineligible to post

Shift:

1st shift (United States of America)

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description :

This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes. Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions.

The Ultra-High-Net-Worth marketing organization manages the marketing strategy and activation for products and capabilities delivered through Bank of America Private Bank and Merrill Lynch Private Wealth Management.

Our deliverables communicate our value proposition, describe our LOB offerings, and promote our connection to Bank of America, while demonstrating our differentiating capabilities in the marketplace. Empowering our salesforce is primary—the tools and content and materials we create will ultimately enable them to best create solutions for clients. Our content, messaging, collateral, publications and creative inform a go-to-market strategy that aligns to our businesses and drives measurable results.

We are keenly focused on innovation and digital transformation…this is not the same old marketing department. This role will own the end-to-end marketing program and execute across all channels. This includes working with the line of business to develop the strategy and deliver marketing assets that help them facilitate their goals. You are responsible for all marketing content and collateral which includes brochures, articles, videos, presentations, and other collateral across the appropriate channels. Working across teams, this role will be key in optimizing all our marketing and helping ensure its measurable impact, to and through our advisors, and directly to clients and prospects.

Responsibilities :

Day to day responsibilities may include program management of one or more key capability pillars:

• Drive go-to-market strategies for one or more of our key products and capabilities.
• Development and ongoing curation of marketing assets including thought leadership, graphics, written content, videos, social, website, event strategy, and coordination across touchpoints and channels.
• Day-to-day management of operational components including legal, compliance, governance and brand review, vendor management, audit requirements, risk requirements, etc.
• Manage the production logistics for new assets along with annual renewals and keep content fresh and compliant, working closely with subject matter experts and owning the governance and production process from strategy through creative to delivery.
• Program budget management, ensuring financial activity reporting is 100% accurate.
• Gather key learnings and metrics and apply insights to optimize marketing programs and strategies.
• Help advisors deliver the Branded Client Experience and facilitate meaningful interactions; deepen and grow referral opportunities.
• Collaborate and drive the internal communications of key marketing tools and initiatives to the field marketing team; PR/Communications, business partners and others.

Skills :

• Collaboration
• Decision Making
• Oral Communications
• Presentation Skills
• Problem Solving
• Written Communications
• Business Acumen

Required Qualifications :

• Comfortable working in a fast-paced, collaborative environment.
• Willingness to roll up sleeves to get the job done; you’re a “doer” and not just a “delegator”.
• Familiarity with UHNW financial products and capabilities as well as UHNW client/prospect needs; well versed in how we sell and service through our advisor channel.
• Excellent program and project management skills; able to prioritize and manage multiple projects and deliverables.
• Can lead via influence, managing and working across virtual teams to achieve desired results.
• Strong written and verbal communication skills, with demonstrated ability drive consensus.
• Able to learn and follow procedures and work in our risk framework.
• Excellent organization and attention to detail.
• Strong proficiency with Microsoft PowerPoint, Excel and Office suite.
• A learner’s mindset.

Minimum Education Requirement : Bachelor’s degree or equivalent work experience

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For internal employees; participation in a work from home posture does not make you ineligible to post

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - NJ - Pennington - 1500 AMERICAN BLVD - Princeton Place at Hopewell Bldg. 5 (NJ2150), US - NY - New York - 114 W 47TH ST (NY8114)Pay and benefits informationPay range$99,000.00 - $160,000.00 annualized salary, offers to be determined based on experience, education and skill set.Discretionary incentive eligibleThis role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.BenefitsThis role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

About the company

Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services.

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