Principal Web Strategy & Digital Experience Lead

External Only | Blueprint Technologies; United States; Remote; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical coverage

FSA

401k program

Paid time off

Job summary

Blueprint Technologies, LLC is seeking a senior web strategy leader to define the vision and roadmap for global web experiences. You will coordinate across content, design, engineering, analytics, and marketing to drive major product launches and digital initiatives.

You will use customer behavior data and performance metrics to influence product positioning, investment, and roadmaps, balancing user experience with business goals in a fast-paced environment.

Qualifications

• 10+ years of experience in web strategy, digital product management, ecommerce, or related discipline.
• Experience owning web strategy for complex consumer products or global digital experiences.
• Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion.
• Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals.
• Experience defining metrics and using data to drive roadmap decisions.
• Proven ability to lead A/B and multivariate testing programs.
• Experience influencing executives through concise storytelling.

Responsibilities

• Own the end-to-end web strategy for major product, portfolio, and feature launches.
• Establish vision, metrics, operating model, and measurable outcomes for web initiatives.
• Translate data into product roadmaps, positioning, naming, and investment recommendations.
• Develop executive-ready narratives linking web insights to business decisions.
• Lead cross-functional teams across content, design, engineering, analytics, marketing, and ecommerce.
• Create a unified, prioritized web roadmap across teams and workstreams.
• Guide customer-journey, funnel, and information-architecture decisions.
• Champion accessible, high-performing customer experiences.
• Define and oversee A/B and multivariate experimentation strategies.
• Identify opportunities to use AI for personalization and workflow acceleration.
• Establish governance for AI-enabled content and CX initiatives.
• Manage external partners and vendors for quality and speed.
• Lead global web experiences across markets, languages, and segments.

Skills

Web strategy

Digital product management

Ecommerce

Digital experience

Information architecture

Core Web Vitals

A/B testing

Multivariate testing

Executive storytelling

Vendor management

Job description

Who is Blueprint?

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and theexpertiseof our teams, who all have unique perspectives and years of experience across multiple industries.We’rebold, smart, agile, and fun.

What does Blueprint do?

Blueprint helps organizations unlock value from existing assets byleveragingcutting-edgetechnology to createadditionalrevenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies.

Why Blueprint?

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life.Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams.You’llfocus on solving unique business problems while gaining hands‑on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds.At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions.We guarantee youwon’tfind a better place to work and thrive than at Blueprint.

In This Role

You will lead the strategy for complex, global web experiences supporting major consumer-product and feature launches. You will define the web vision, success measures, operating model, and prioritized roadmap while coordinating work across content, design, engineering, analytics, experimentation, search, ecommerce, agencies, and retail partners.

You will also use customer behavior and performance data to influence broader product positioning, naming, investment, and roadmap decisions. This role requires a senior digital leader who can balance customer experience, business outcomes, technical realities, and executive priorities.

Responsibilities

• Own the end-to-end web strategy for major product, portfolio, and feature launches.


• Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives.


• Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment.


• Develop executive-ready narratives that connect web insights to strategic business decisions.


• Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation.


• Create a unified, prioritized web roadmap across multiple teams and workstreams.


• Lead customer-journey, funnel, page-strategy, and information-architecture decisions.


• Champion accessible, intuitive, trustworthy, and high-performing customer experiences.


• Define and oversee A/B and multivariate experimentation strategies.


• Identify opportunities to use AI for personalization, recommendations, content scaling, and workflow acceleration.


• Establish appropriate governance for AI-enabled content and customer-experience initiatives.


• Partner with design, engineering, analytics, marketing, ecommerce, retail, and product stakeholders.


• Lead creative agencies, development partners, systems integrators, and marketing-technology vendors.


• Develop outcome-based statements of work and hold external partners accountable for quality, speed, and measurable results.


• Guide global web experiences across multiple markets, languages, categories, and customer segments.


• Monitor Core Web Vitals, attribution, conversion, engagement, and other indicators of web-experience health.


• Influence senior leaders and resolve competing priorities through data-backed recommendations.

Qualifications

• 10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline.


• Experience owning web strategy for complex consumer products, portfolios, or global digital experiences.


• Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion.


• Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals.


• Experience defining metrics and using behavioral or performance data to make roadmap decisions.


• Demonstrated experience leading A/B and multivariate testing programs.


• Proven ability to lead cross-functional initiatives across content, design, engineering, analytics, marketing, and commercial teams.


• Experience influencing executives through concise, decision-oriented storytelling.


• Experience managing creative, design, development, martech, or systems-integration partners.


• Ability to develop outcome-based SOWs and manage vendors against performance expectations.


• Working knowledge of AI applications in digital content, personalization, recommendations, or operational workflows.


• Ability to work standard business hours aligned with the Pacific time zone.

Preferred Qualifications

• Experience supporting ecommerce or direct-to-consumer digital experiences.


• Experience with global, multi-brand, multi-product, or multi-category consumer portfolios.


• Experience managing web programs across numerous markets, languages, and locales.


• Familiarity with right-to-left language requirements and global accessibility considerations.


• Knowledge of SEO, AEO, structured data, and schema strategies.


• Experience scaling content operations in an agile environment.


• Experience piloting new approaches with agencies or systems integrators.


• Familiarity with incentive models tied to vendor-delivered business outcomes.


• Experience using AI to accelerate content creation, localization, personalization, or web operations.

Salary Range

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is $105,000 – $115,000/yr. with a mid-point of $110,000/yr. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate’s qualifications and could fall outside the stated range.

Equal Opportunity Employer

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.

If you needassistanceor a reasonable accommodation to complete the application process, please reach out to: [e-mail]

Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes:

• Medical, dental, and vision coverage


• Flexible Spending Account


• 401k program


• Competitive PTO offerings


• Parental Leave


• Opportunities for professional growth and development

Location:

Remote - USA