Principal UX/Product Designer - D&D Beyond

HellaGoodAudio; Renton (WA); Hybrid; USD 143,000 - 230,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Wizards of the Coast in Renton, WA is seeking a Principal UX Designer to lead UX/UI for D&D Beyond and shape design strategy across multiple feature areas. You will craft systems, prototypes, and experience frameworks in collaboration with product and engineering.

The role emphasizes complex problem solving, strong storytelling, and advocacy for user-centric design within a fast-paced, cross-functional environment. Onsite three days a week in Renton, Seattle area.

Qualifications

• Bachelor's degree or equivalent in UX/UI design or related field.
• Portfolio showing systems thinking and measurable impact.
• Proven track record leading strategic design across complex, multi-platform ecosystems.
• Advanced expertise in interaction design, systems thinking, visual design, and research synthesis.
• Experience building and evolving design systems at scale, including multi-brand architecture.
• Exceptional communication and storytelling skills to influence senior stakeholders.
• Comfort navigating ambiguity and driving clarity in fast-paced, cross-functional environments.
• Deep familiarity with tabletop RPGs and the D&D ecosystem.

Responsibilities

• Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas with an expert understanding of product design, systems design, UI style, layout, typography, color, usability, and interaction design
• Scope plan and deliver large multi-team and multiproduct initiatives.
• Advocate for UX across the organization, influencing how design contributes to business outcomes and player delight.
• Set frameworks and direction for design projects, guiding solutioning through intricate problem spaces with clarity and purpose.
• Deliver high-impact design artifacts that influence direction and cross-functional alignment (e.g., strategic narratives, experience frameworks, systems maps, style guides, prototypes).
• Partner with product, and engineering, to shape team roadmaps and inform prioritization through player insights and design thinking.

Skills

UX design

Systems thinking

Design systems

Communication skills

Ambiguity handling

Growth mindset

Tabletop RPGs

Education

UX Design degree

Job description

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Do you have a love for immersive player experiences, digital play ecosystems, and the iconic world of D&D? We’re looking for a Principal UX Designer to join the design team for the digital tools that power D&D Beyond, the best-in-class digital companion for Dungeons & Dragons. This role is an outstanding opportunity to build innovative, intuitive tools that unlock the magic of D&D for millions of players and Dungeon Masters around the world!

This role will require three days a week in our Renton, WA office.

Responsibilities:

• Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas with a expert understanding of product design, systems design, UI style, layout, typography, color, usability, and interaction design
• Scope plan and deliver large multi-team and multiproduct initiatives.
• Advocate for UX across the organization, influencing how design contributes to business outcomes and player delight.
• Set frameworks and direction for design projects, guiding solutioning through intricate problem spaces with clarity and purpose.
• Deliver high-impact design artifacts that influence direction and cross-functional alignment (e.g., strategic narratives, experience frameworks, systems maps, style guides, prototypes).
• Partner with product, and engineering, to shape team roadmaps and inform prioritization through player insights and design thinking.

Qualifications:

• A degree in UX Design, Art, Information architecture, a related design field, or the ability to show equivalent professional experience.
• Portfolio demonstrating thought leadership, systems-level thinking, and measurable impact.
• Proven track record of leading strategic design initiatives across complex, multi-platform ecosystems.
• Advanced expertise in multiple UX disciplines (e.g., interaction design, systems thinking, visual design, research synthesis).
• Experience building and evolving design systems at scale, including multi-brand architecture.
• Exceptional communication and storytelling skills—able to influence senior stakeholders and inspire teams.
• Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments.
• A growth mindset for pushing yourself, the team, and the product towards continuous improvement.
• Deep familiarity with tabletop RPGs and the D&D ecosystem.

Nice to Have:

• Experience designing for entertainment, games, or narrative-driven products.

#Wizards

Pay Range

$143,400—$230,400 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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