Principal UI/UX Designer

Salesforce; Bellevue (WA); On-site; USD 140,000 - 200,000; Full time

Job summary

Salesforce is seeking a Principal Product Designer to lead high-impact, cross-cloud initiatives within Agentforce for Service. This individual contributor role requires systems thinking, strategic storytelling, and mentorship to elevate design quality across enterprise workflows grounded in user insight and business strategy.

You will influence executive decisions, drive scalable, user-centered experiences, and align design with Salesforce’s core values while advancing AI-enabled product

Qualifications

• 10+ years of experience designing and delivering products in cross-functional teams from start to finish.
• Portfolio of category-defining work and track record of solving ambiguous, high-stakes design problems at scale.
• Deep understanding of AI and AI tools and their applications in workflow.
• Mastery of user-centered design methods, research, and usability testing.
• Ability to influence others and build consensus across an organization amid ambiguity.

Responsibilities

• Set the design vision for a broad domain of Agentforce for Service, aligning with business objectives and customer needs.
• Define craft standards and bring consumer-grade design to enterprise workflows.
• Mentor designers, drive design culture, and develop new methodologies and tools.
• Lead evolution of design standards and Salesforce Design System (SLDS2).
• Partner with Research to translate insights into experience frameworks guiding strategy.
• Influence roadmaps and strategy with cross-functional leaders from ideation to execution.
• Present complex design visions to executives and stakeholders with clear business impact.

Skills

Cross-functional collaboration

AI in workflows

User-centered design

Mentoring designers

Design culture champion

System thinking

Education

Technical degree

Tools

Figma

Figma make

Claude

Cursor

Job description

Job Category

User Experience

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce\'s core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

As a Principal Product Designer, you are a respected high-craft storyteller, systems thinker, and strategic leader, sought out for your ability to orchestrate cross-cloud, cross-functional initiatives and solve the highest-ambiguity challenges across Agentforce for Service. Operating at principal level as an individual contributor, you influence cloud- and organization-level decisions and direction through innovative frameworks, storytelling, and category-defining experiences grounded in user insight, data, and long-term business strategy.

You align initiatives by connecting fragmented, complex experiences into a cohesive, simplified design vision. You lead through thought leadership and deep craft, mentoring designers, developing new methodologies and tools, and modeling the highest standards of design execution. With deep empathy for the user, you act as a relentless advocate for their needs, bringing clarity to complexity and delivering scalable, user-centered solutions.

You aren\'t just designing tools; you are defining what great looks like at the frontier of AI for Service and creating lasting organizational impact and business value.

Responsibilities

• Vision & Strategy: Set the design vision for a broad domain of Agentforce for Service, framing the hardest problems and connecting disparate workstreams into a coherent, forward-looking direction that aligns with Salesforce\'s business objectives and the evolving needs of our global customers.
• Craft & Excellence: Set the standard for craft across the organization, bringing consumer-grade design and high-fidelity execution to enterprise workflows. You will relentlessly simplify the most complex systems, leveraging modern design patterns and emerging technologies to define a new global benchmark for UX quality across the Salesforce ecosystem.
• Design Culture: Shape a culture of craft, critique, and continuous improvement across the discipline. You elevate the work of every designer around you through mentorship, critique, AI tools, and example—strengthening team culture without formal management authority.
• Ecosystem & Systemic Leadership: Drive the evolution of design standards and the Salesforce Design System (SLDS2), ensuring your domain promotes a cohesive, accessible, and unified experience across the entire Salesforce portfolio.
• Research & Insight: Partner with Research to turn deep user and market insight into experience frameworks that shape product strategy well beyond a single workstream.
• Cross-Functional Partnership: Act as a strategic peer to senior Product and Engineering leaders, influencing roadmap and strategy from ideation through execution in a PDE model.
• Executive Influence: Present complex design visions to executive leaders and key customer stakeholders, translating design decisions into clear business impact.

Experience / Skills Required

• 10+ years of experience designing and delivering products in cross-functional teams from start to finish.
• A portfolio of category-defining work and a track record of solving the most ambiguous, high-stakes design problems at scale.
• Deep understanding of AI and AI tools and their applications in workflow, with a constant drive to stay ahead of industry developments.
• Mastery of user-centered design methods, research, and usability testing, and a talent for translating insight into direction.
• Power to influence others and build consensus across an organization while dealing with significant ambiguity—leading through influence rather than authority.
• A passion for mentoring designers and shaping design culture, without direct management responsibility.
• Deep experience with design systems and a profound appreciation for simple solutions to complex problems.
• Expert knowledge of design tools such as Figma, Figmamake, Claude, and Cursor.
• A related technical degree required.

Bonus

• Experience with CRM or enterprise software.