Principal Thought Leader - AI & Innovation

Qualtrics; Provo (UT); On-site; USD 80,000 - 140,000; Full time

Job summary

Join a forward-thinking company as an Industry Advisor in Research Services, where your innovative strategies will shape the future of experience management. In this dynamic role, you will collaborate with cross-functional teams to enhance go-to-market strategies, drive brand awareness, and influence product development. With a focus on pre-sales engagements, you will leverage your extensive experience to build strategic relationships and deliver impactful solutions. This is an exciting opportunity to be part of a team dedicated to making a difference in the industry, where your contributions will lead to meaningful outcomes for clients and the organization.

Benefits

Wellness Reimbursement

Experience Bonus

Community Support Groups

Qualifications

• 12+ years of experience in client delivery and strategic consulting.
• Strong knowledge of survey design and quantitative/qualitative analysis.

Responsibilities

• Influence strategic direction and partner with teams to execute go-to-market strategies.
• Build brand awareness and drive pipeline through strategic initiatives.

Skills

Strategic Consulting

Research Expertise

Communication Skills

Cross-Functional Collaboration

Storytelling Skills

Education

Undergraduate degree in Psychology, Social Sciences, Business or Economics

MBA, MA/MS, PhD, or graduate degree in relevant field

Tools

Experience Management Programs

Data Analysis Tools

Job description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Industry Advisor - Research Services

Why We Have This Role

We are looking for an innovative strategist to influence the strategic direction of Qualtrics’ go-to-market strategies and partner with teams across the Qualtrics value chain to execute on the strategies. While most of this role's efforts will be focused in the pre-sales environment, some of the additional cross-functional initiatives may include input in product direction, content generation, contributing to analyst reports/relationships, attending events, and influencing account-based marketing activity.

How You’ll Find Success

You will know you are doing an extraordinary job when you:

• Achieve quarterly and annual Edge subscription revenue targets
• Consistently develop pipeline in partnership with Marketing
• Generate leading industry thought leadership
• Develop reusable industry-focused assets for internal go-to-market teams to leverage in customer engagements
• Build excitement internally and externally on Edge offerings

Thrive as a subject matter expert focused on pre-sales engagements that build, expand and close pipeline in the most critical accounts for the business, with the most critical stakeholders and decision makers. Serve as a strategic partner to the sales team in key opportunities, delivering outputs that help customers build their vision for experience management, and design their roadmaps towards the art of the possible.

How You’ll Grow

• As a founding member of a new team within Edge, there is tremendous potential to grow within the center of excellence function.
• Ability to own strategic initiatives with executive exposure/ sponsorship that have massive departmental and organizational impact
• Be the thought partner and stay current by exploring new research opportunities and advancements in analytics and research methodologies
• Support product innovation by turning client signal into solution/ product development requirements

Things You’ll Do

There are 3 key areas of impact that Edge Strategist will be accountable for:

1. Building brand/ solution awareness in the market to drive pipeline
   • Provide guidance to the PMM team on product positioning and messaging, competitive intelligence and key trends influencing how we position and grow.
   • Contribute to thought leadership content to help build our brand in market. Be a visible, strategic thought leader at our most strategic customer events.
   • Provide guidance to the teams responsible for unlocking barriers to growth in this market (e.g. accessibility, security, procurement frameworks) and work with these groups to proactively address critical issues
   • Collaborate on development of sales assets (pitch decks, POVs, 1-pagers, etc.) that will resonate with industry customers
   • Engage with enablement leader to develop enablement strategy, plan, and execution to bolster Qualtrics Edge knowledge.
2. Partner on strategic deals and recruiting marquee clients to join our flagship program
   • Work directly with sales teams pursuing key deals across quarters and years. These deals could range from large dollar deals with significant impact on short-term Edge performance to important longer-term potential accounts (think deep XM adoption). Either way, your expertise and guidance will be essential to effectively meeting our customers' needs.
   • Engage with select existing customers who have the potential to act as flagship advocates for Edge. Expectation that they contribute to case studies, webinars, PR content.
   • Act as a support / guide to the service delivery teams (internal and ecosystem) in key flagship accounts and as a trusted advisor to the C-suite / budget holders of our most valued customers.
3. Guide product development for future solutions
   • Translate customer needs into products/solutions ideas and collaborate with product teams to develop business cases for pursuing new product opportunities and influence product roadmaps
   • Participate in vetting potential Edge partners (implementation, tech, and data source partners) based on their ability to meet Edge customer needs
   • Partner with the delivery resources and product teams to improve existing solutions based on client feedback/ demand

What We’re Looking For On Your Resume

• 12+ years of experience - combination of direct client delivery experience and strategic consulting for research / CMO Ideal Customer Profile. SaaS and MARTech knowledge and/or experience is a bonus
• A strong understanding of industry trends and an ability to articulate for the layperson
• Strong research domain expertise: well-versed in challenges and opportunities impacting customer organizations
  • Experience consulting on the design and implementation of Experience Management (XM) Programs - Employee or Customer
  • A strong knowledge of survey/assessment design, change management consulting, and quantitative or qualitative data analysis
• Outstanding executive presence and communication skills to be able to engage with C-level executives
  • Demonstrated ability to persuasively communicate complex concepts at the highest level within organizations and an ability to build relationships with strategic decision makers
  • Preferred previous experience operating in a commercial environment supporting enterprise sales and marketing teams
• Effective visual and verbal storytelling skills (e.g., logical structuring, focused on strategic business objectives)
• Skilled at driving cross-functional collaboration to accomplish Edge strategy execution
• Willingness to travel ~25% (could be up to ~50%)
• Preferred experience in design thinking and strategy
• Previous experience at hyper growth startup welcome
• Undergraduate degree in Psychology, Social Sciences, Business or Economics: MBA, MA/MS, Phd, or graduate degree in relevant field preferred

What You Should Know About This Team

• Qualtrics Edge helps companies make the right call through insights subscriptions and bespoke engagements. We empower clients with insights to make confident and intelligent decisions.
• Our industry-leading research expertise, run on a world-class experience platform, enhanced with unique data, leads to faster, richer and more reliable outcomes.
• Qualtrics Edge provides always-on intelligence to power breakthrough decisions and uncover overnight opportunities. Offerings like connected intelligence, simulated audiences and market activity predictions are a few of the Qualtrics Edge offerings.
• We exist to connect the dots between what consumers think and how they act, so we can predict what they might do next. Our industry-leading research expertise, run on a world-class experience platform, enhanced with unique data, leads to faster, richer and more reliable outcomes.

Our Team’s Favorite Perks and Benefits

• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• $1800 yearly Experience bonus to be used for an “Experience” of your choosing
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act. Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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