Principal Tech Program Manager , Sponsored Products and Brands

Amazon Inc.; Seattle (WA); On-site; USD 177,000 - 239,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon.com Services LLC is seeking a Principal Technical Program Manager to drive end-to-end delivery of Sponsored Services, coordinating across product, engineering, sales, marketing, legal and finance to achieve open beta (2026) and GA (2027) milestones.

You will own the program plan from closed beta to GA, align on metrics and risk, oversee onboarding and billing readiness, and report status to senior leaders while ensuring scalable API, console, and partner integrations.

Qualifications

• 7+ years working directly with engineering teams
• 7+ years of technical product or program management experience
• 5+ years of software development experience
• Experience designing or architecting scalable systems
• Experience managing programs across cross functional teams
• Experience owning roadmap strategy and definition

Responsibilities

• Own the end-to-end program plan across closed beta, open beta, and GA, sequencing the Amazon Ads API launch, Ad Console integration, and vertical expansion
• Lead cross-functional execution of the program's critical pillars — measurement, demand generation, partner diversification, consumer trust and liability, auction/pricing model, formats
• Manage compliance and readiness workstreams tracked in Launchpad, including billing/tax integration and Advertising Trust Policy onboarding
• Coordinate the Ad Console onboarding redesign and the API workflow rollout for direct advertisers, agencies, and 3P partners
• Facilitate GTM gate reviews and executive readiness reviews, preparing exit-criteria tracking and communicating status, risks, and decisions to senior stakeholders
• Establish program-level metrics and status reporting against the 200,000-plus advertiser campaign target by end of 2027

Skills

Engineering collaboration

Program management

Software development

Roadmap strategy

Cross-functional leadership

Job description

Description

Sponsored Services is Amazon's performance advertising solution for local and online service providers (plumbers, restaurants, salons, fitness instructors, and more), connecting them with high-intent Amazon customers through a conversational AI ad format that completes outcomes — quote requests, bookings, reservations, calls — directly within the ad.

We are looking for a Principal Technical Program Manager to drive end-to-end technical delivery of this program, orchestrating dependencies across product, engineering, sales, marketing, legal, and finance to hit our launch milestones of open beta (2026) and general availability (2027).

Key job responsibilities

• Own the end-to-end program plan across closed beta, open beta, and GA, sequencing the Amazon Ads API launch, Ad Console integration, and vertical expansion.
• Lead cross-functional execution of the program's critical pillars — measurement, demand generation, partner diversification, consumer trust and liability, auction/pricing model, formats — driving mitigation plans to closure.
• Manage compliance and readiness workstreams tracked in Launchpad, including billing/tax integration and Advertising Trust Policy onboarding, and partner with MADS to finalize reporting dimensions and the attribution approach ahead of GA.
• Coordinate the Ad Console onboarding redesign (pre-populated business profiles, conversational agent path) and the API workflow rollout for direct advertisers, agencies (via Manager Accounts), and 3P partners.
• Facilitate GTM gate reviews and executive readiness reviews, preparing exit-criteria tracking and communicating status, risks, and decisions to senior stakeholders; track dependencies with adjacent programs.
• Establish program-level metrics and status reporting (adoption pacing, verticals live, partner onboarding) against the 200,000-plus advertiser campaign target by end of 2027, and drive continuous improvement in how the program scales across partners and milestones.

About The Team

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

Basic Qualifications

• 7+ years of working directly with engineering teams experience
• 7+ years of technical product or program management experience
• 5+ years of software development experience
• Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience owning/driving roadmap strategy and definition

Preferred Qualifications

• 8+ years of hands-on work managing complex technology projects experience
• Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
• Experience in advertising technology, marketplace, or performance marketing.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Compensation

• USA, NY, New York - 194,700.00 - 263,400.00 USD annually
• USA, WA, SEATTLE - 177,000.00 - 239,400.00 USD annually

Company - Amazon.com Services LLC