Principal Systems & Data Analyst

Culture Amp; Chicago (IL); Hybrid; USD 102,000 - 170,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs & coaching

Wellbeing & lifestyle allowance

Parental leave

Job summary

Culture Amp is seeking a Principal Systems & Data Analyst to own data foundations, attribution design, and trustworthy reporting across the Growth Marketing stack. You’ll define standards, own data flows, and partner with Sales, SDR, and Lifecycle teams to ensure consistent metrics and scalable analytics.

The role sits in the Lifecycle & Marketing Operations group, collaborating with our Marketing Systems Architect and Operations teams to deliver measurable pipeline impacts and high‑quality data

Qualifications

• 8+ years in marketing or revenue analytics or data analysis in a B2B SaaS environment.
• Hands-on experience with HubSpot and Salesforce data models.
• Experience evaluating attribution tools or models.
• Translating marketing and revenue measurement needs into requirements for centralized Analytics teams.
• Working knowledge of data warehousing, dbt, LookML, and BI governance.
• Strong SQL and data manipulation skills; Looker/Amplitude familiarity beneficial.
• Experience using AI tools to analyze data quality and for self‑serve analytics.

Responsibilities

• Design and implement a new attribution model or tool for the growth‑marketing funnel and build pipeline reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce; embed in day‑to‑day practice.
• Map and improve end‑to‑end data flows across HubSpot, Salesforce, and adjacent systems; identify sync gaps and reporting risks.
• Support regional and growth‑marketing teams with attribution and performance questions; build clear definitions.
• Own source‑of‑truth definitions for customer and account data; partner with systems where data intersects.
• Partner with SDR Operations to keep data health and reporting consistent across the funnel.
• Collaborate with Marketing Systems Architect on integration design to support clean reporting.
• Support Lifecycle Marketing with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic to scale without tribal knowledge.

Skills

SQL

HubSpot data models

Looker

Amplitude

dbt

Data warehousing

AI data quality

Tools

HubSpot

Salesforce

Looker

Amplitude

6sense

Qualified

Outreach

LookML

Job description

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

The opportunity

Our Growth Marketing team runs on a modern stack: HubSpot, Salesforce, Qualified, 6sense, Outreach, Amplitude, and Looker, and we're looking for a senior, hands‑on individual contributor, a Principal Systems & Data Analyst, to become the person who makes that stack trustworthy. You'll own how we measure and attribute pipeline, set the standards for data health and hygiene across our systems, and define how we manage customer and account data. This is not a reporting-only analyst role. It sits upstream of analytics, owning the data foundations, system logic, and attribution design that make reporting trustworthy. This is a foundational role in a growth marketing function that delivers a substantial quarterly pipeline, and you'll have real influence over how that pipeline is measured, trusted, and reported.

About The Team

You’ll join our Systems & Data team within Lifecycle & Marketing Operations, working alongside our Marketing Systems Architect, who owns stack architecture and integrations, and our Marketing Operations team, who manage day‑to‑day platform administration. You’ll also partner closely with our SDR Operations and the entire Growth and Brand Marketing teams to ensure data standards hold across the entire funnel, not just marketing.

What You'll Do

• Design and implement a new attribution model or tool for our growth‑marketing funnel, then build and maintain pipeline and attribution reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce, and partner with our operations team to embed them in day‑to‑day practice.
• Map and improve end‑to‑end data flows across HubSpot, Salesforce, and adjacent systems, identifying sync gaps, source‑of‑truth conflicts, and reporting risks before they affect pipeline measurement.
• Support regional and growth‑marketing teams with practical attribution and performance questions, including campaign and event measurement, while building clear definitions the broader team can use without tribal knowledge.
• Own source‑of‑truth definitions for customer and account data, partnering with customer‑facing systems where growth and customer data intersect.
• Partner with our SDR Operations team so data health, enrichment, and reporting stay consistent across the full funnel.
• Partner with our Marketing Systems Architect on integration and sync design so the data flowing through our systems supports clean, trustworthy reporting.
• Support our Lifecycle Marketing team with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic so the team scales without relying on tribal knowledge.

What You’ll Bring

• 8+ years of experience in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment, with a track record of owning complex outcomes independently at a senior level.
• Hands‑on experience with HubSpot and Salesforce data models.
• Experience evaluating and implementing attribution tools or models.
• Experience translating marketing and revenue measurement needs into requirements for centralized Analytics, data engineering, or business intelligence teams.
• Working knowledge of modern analytics foundations such as data warehousing, dbt, LookML, and BI governance; deep hands‑on ownership of the shared Analytics stack is not required.
• Strong SQL and data manipulation skills; experience with Looker and/or Amplitude is a plus.
• Strong experience using AI tools to analyze data quality; familiarity using AI tools inside tech stack (6sense, Qualified, Outreach)
• Experience using LLMs for natural language reporting, setting up self‑serve analytics
• Experience applying LLMs or AI tools to natural‑language reporting, data‑quality workflows, or self‑service analytics, with an understanding of the importance of centralized definitions, access controls, and reporting governance.
• A track record of building data quality and hygiene standards and driving the adoption of them.
• Strong communication skills, with the ability to translate data findings for non‑technical stakeholders.
• Comfort partnering across operations, SDR, and lifecycle teams.

Nice to have

• Experience with 6sense, Qualified, or Outreach data models.
• Experience operating in a fast‑scaling B2B SaaS revenue engine.
• Exposure to AI‑assisted reporting or analytics tooling.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission.

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.

Base Salary Range (US)

$140,000 - $170,000 USD

Perks & Benefits

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

• Equity through our Employee Share Option Program, so you can share in our long‑term success
• Learning programs and coaching to help you thrive and grow
• Quarterly refresh days, an extended end‑of‑year break and a monthly allowance to support your wellbeing and lifestyle
• Inclusive parental leave from day one
• A MacBook and budget to set up your home workspace, enabling flexibility
• Five annual social impact days to to give back to causes that matter to you
• Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Accommodations & Data Privacy

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact [e-mail].