Principal Software Engineer, Ad Formats & Innovation

Snap Inc.; Los Angeles (CA); On-site; USD 276,000 - 414,000; Full time

Benefits offered by this job

Equity (RSUs)

Comprehensive medical coverage

Paid parental leave

Emotional and mental health support

Job summary

Snap Inc. is seeking a Principal Software Engineer for the Ads Format team to design scalable ad format serving systems and drive A/B testing, maximizing user engagement and advertiser ROI.

You will lead the vision for next-generation infrastructure, work with product, design, and data science teams, and mentor engineers to uphold technical excellence and cost discipline. The role demands deep experience with distributed systems and ad formats, strong debugging and performance skills, and a

Qualifications

• 10+ years of post-bachelor software development experience.
• 2+ years of experience with technical leadership or domain-expertise to a technical organization
• Experience architecting, designing, and developing distributed systems
• Experience in technical leadership/ownership and setting technical direction for engineering projects
• Experience with ad formats or content delivery systems is preferred

Responsibilities

• Design and implement automated systems for ad format serving, optimization, and A/B testing.
• Lead the vision and strategy for next-generation ad formats infrastructure focusing on scalability, performance, and advertiser value.
• Innovate and conceptualize new ad format ideas based on market trends, user behavior, and advertiser needs.
• Collaborate with product management, design, data science, and other engineering teams to deliver cohesive solutions.
• Advocate for availability, scalability, operational excellence, and cost management.
• Mentor and guide other engineers to foster technical excellence and continuous learning within the team.

Skills

Ad formats delivery

Distributed systems

Leadership / technical direction

Mentorship

Cross-functional collaboration

Ads domain experience

Client-side / full-stack

Performance analysis

Debugging & test design

Scalability

Education

Bachelor's degree in Computer Science or related field

Job description

Snap Inc. is seeking a Principal Software Engineer for the Ads Format team to design scalable ad format serving systems and drive A/B testing, maximizing user engagement and advertiser ROI.

You will lead the vision for next-generation infrastructure, work with product, design, and data science teams, and mentor engineers to uphold technical excellence and cost discipline. The role demands deep experience with distributed systems and ad formats, strong debugging and performance skills, and a