Principal Software Development Engineer - Growth and Activation

ZipRecruiter; Mountain View (CA); On-site; USD 248,000 - 296,000; Full time

Job summary

An established industry player is seeking a Software Development Engineer VI to develop scalable frameworks for user experiences. In this pivotal role, you will focus on creating structured approaches for significant life events, collaborating with cross-functional teams to ensure high-quality user experiences. Your expertise in systems thinking and product engineering will drive the establishment of reusable platforms, accelerating growth initiatives. Join a passionate team dedicated to empowering users during life's important moments and contribute to the experiences of millions. This role requires an onsite presence 4-5 days a week in Mountain View, CA.

Benefits

Comprehensive medical, dental, and vision insurance

401(k) with company match

Unlimited paid time off

Parental leave

Employee assistance program

Pet insurance

Wellbeing and childcare discounts

Learning and development benefit

Qualifications

• Expertise in scalable product engineering and operational excellence.
• Experience with lifecycle marketing automation and personalization platforms.

Responsibilities

• Architect and implement scalable frameworks for user experiences.
• Collaborate with teams to operationalize user activation and retention.

Skills

Software Development

Systems Thinking

Scalable Product Engineering

Problem-Solving

Analytical Skills

Education

Bachelor's Degree in Computer Science or related field

15+ years of software development experience

Tools

Ruby on Rails

Django

Next.js

Laravel

A/B Testing Frameworks

Job description

Job Description

Company Overview

ID.me is the next-generation digital wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Left Behind" to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Role Overview:

As a Software Development Engineer VI – Growth and Activation, you will develop standardized, scalable, repeatable, and operationalized frameworks to produce user-facing product experiences and lifecycle journeys. Your work will focus on creating structured approaches for addressing critical verticals and significant life events such as retirement, auto buying, taxes, job seeking, and more. Collaborating closely with Product, Design, and Engineering teams, you'll drive the establishment of reusable platforms that accelerate time-to-market and ensure consistent, high-quality user experiences.

This role demands deep expertise in systems thinking, scalable product engineering, and operational excellence, focusing on enabling rapid and efficient deployment of new growth initiatives.

Key Responsibilities:

• Architect, design, and implement scalable frameworks to rapidly develop, deploy, and maintain user-facing experiences and lifecycle journeys.
• Create standardized methodologies and operational processes to effectively replicate and scale growth initiatives across diverse verticals and significant life events.
• Collaborate with Product and Design teams to identify and operationalize repeatable approaches to user activation, engagement, and retention.
• Ensure consistency, scalability, and high performance across all product experiences through rigorous architectural standards.
• Establish best practices for platform engineering, focusing on modularity, reusability, experimentation, analytics, and security.
• Mentor engineers, foster technical excellence, and champion systematic approaches to user-centric growth.

Required Qualifications:

• 15+ years of software development experience, emphasizing scalable product engineering, frameworks, and lifecycle management.
• Expert-level proficiency in modern programming and full-stack web frameworks such as Ruby on Rails, Django, Next.js, Laravel, etc.
• Demonstrated success in building scalable, standardized, and operationalized product frameworks.
• Extensive experience with experimentation platforms, analytics integration, and data-driven decision-making.
• Strong background in creating modular, scalable, and high-performance product architectures for web and mobile platforms.
• Exceptional problem-solving and analytical skills, focusing on system scalability, operational excellence, and user-centricity.

Qualifications:

• Experience creating operationalized frameworks targeting major life events, financial services, or similar complex verticals.
• Familiarity with lifecycle marketing automation, personalization platforms, and systematic growth methodologies.
• Prior experience integrating platforms with management systems, fintech solutions, or highly regulated industries.
• Expertise in A/B testing frameworks, journey orchestration, and behavioral analytics.
• Proven ability to influence engineering and product strategies across diverse teams and at the highest levels.

Why Join ID.me?

At ID.me, we're passionate about delivering exceptional user experiences that empower users during life's important moments. In this role, you'll have the opportunity to shape scalable frameworks and operational strategies, significantly accelerating the company's growth initiatives. Collaborate with dedicated teams and contribute meaningfully to the experiences of millions of users. This position requires an onsite presence 4-5 days per week at our Mountain View, CA office.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company-wide holidays, short and long-term insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job-related factors.

Mountain View, CA Pay Range: $248,750—$295,926 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of race, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.