Principal Sales Engineer- Commercial Applied & VRF

GE Appliances, a Haier company; Portland (ME); Remote; USD 90,000 - 130,000; Full time

Job summary

GE Appliances, a leading HVAC innovator, is seeking a Principal Sales Engineer focusing on Commercial Applied and VRF solutions in the Northeast. The role emphasizes relationship building, technical sales support, and strategic development within a fast-growing market segment, ideal for experienced sales leaders in the HVAC industry.

Qualifications

• At least 7 years of experience in sales or application support.
• Direct knowledge of VRF products and systems.
• Experience working with HVAC distributors and commercial systems.

Responsibilities

• Build and manage relationships with specifying representatives.
• Educate professionals on Haier's HVAC solutions.
• Analyze performance metrics and hold partners accountable.

Skills

Communication

Sales techniques

Technical advising

Strategic planning

Education

Bachelor’s degree in engineering

Bachelor’s degree in business, marketing, or related field

Job description

Principal Sales Engineer- Commercial Applied & VRF

Join to apply for the Principal Sales Engineer- Commercial Applied & VRF role at GE Appliances, a Haier company

Principal Sales Engineer- Commercial Applied & VRF

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Join to apply for the Principal Sales Engineer- Commercial Applied & VRF role at GE Appliances, a Haier company

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

At GE Appliances, a Haier company, we are powering possibilities for the future of indoor air and water. We are looking for a dynamic and results-oriented Principal Sales Engineer to support the growth of our Commercial HVAC portfolio—including VRF, Ductless, PTAC, and VTAC solutions—by developing strong relationships with specifying representatives, HVAC distributors, and key partners across the Northeast region. This is a strategic field-based opportunity to help shape a fast-growing division in our Air & Water Solutions business.

Position

Principal Sales Engineer- Commercial Applied & VRF

Location

USA, Philadelphia, PAUSA, Baltimore, MD, USA, Newark, NJ, USA, New York City, NY, USA, Portland, ME, USA, Richmond, VA

How You'll Create Possibilities

Key Responsibilities:

• Build and manage relationships with specifying representatives to drive adoption of Haier’s Commercial Applied and VRF product lines.
• Serve as a technical and sales resource to spec reps, engineers, mechanical contractors, and manufacturers' representatives to support project design and product selection.
• Ensure proposed HVAC designs align with Haier product specifications and capabilities.
• Educate architects, engineers, contractors, and other design professionals on Haier’s commercial HVAC solutions and their applications.
• Maintain a robust project quote pipeline, support reps with timely follow-ups, and ensure consistent tracking of project status.
• Develop and execute regional business and sales plans, aligning with overall growth objectives and sales targets.
• Analyze performance metrics and hold partners accountable to established sales and volume commitments.
• Represent GE Appliances at industry events, trade shows, and strategic customer meetings across the region and occasionally nationwide.
• Collaborate cross-functionally with other field sales teams to evaluate distributor readiness and alignment with commercial product strategies.
• Stay informed on relevant AHRI and ASHRAE standards affecting product application and design.
  
  
  

What You'll Bring to Our Team

Minimum Qualifications

• Bachelor’s degree in engineering or equivalent technical experience.
• At least 7 years of experience in sales, applications support, or related business roles within the commercial HVAC industry.
• Direct knowledge of VRF products, systems, and application-based selling.
• Background working with VRF manufacturers, spec rep firms, or HVAC distributors focused on commercial systems.
• Strong communication and presentation skills; comfortable leading training sessions and engaging with various stakeholders.
• Collaborative mindset with a strong sense of initiative, accountability, and follow-through.
• Ability to travel 30–40% across the region and nationally, as needed.
  
  
  

Preferred Qualifications

• Bachelor’s degree in business, marketing, or related field.
• Proven experience in sales leadership, territory planning, and business development.
• Skilled in influencing and coaching sales teams without direct reporting lines.
• Attention to detail with strong analytical and strategic planning capabilities.
• Experience managing and partnering with spec reps and manufacturer rep firms.
• Deep technical knowledge of commercial HVAC/VRF systems and market applications.
  
  
  

Join us to help build something new, contribute to a collaborative and high-performance team, and shape the future of HVAC solutions at GE Appliances.

• This role is remote in the Northeast, and will not provide relocation support
  
  
  

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Manufacturing

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