Principal Sales Engineer

Invoca; Denver (CO); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health Benefits

Wellness Subsidy

Paid Time Off

Paid Holidays

Paid Family Leave

Paid Medical Leave

401(k) with company match

Sabbatical

Professional Development

Job summary

Invoca is seeking an experienced Sales Engineer to drive strategic deals by joining calls, performing technical discovery, and navigating complex integrations. You will build working proofs of concept against a prospect's actual systems to prove value before signing contracts.

As the lead technical voice, you will defend scalability, data integrity, and security in high-stakes reviews with CTOs and Security Officers, and you’ll own post-sale onboarding to ensure the solution actually works for

Qualifications

• 5+ years in Sales Engineering, Solution Architecture, or Forward Deployed Engineering in a SaaS environment.
• Excellent communication skills to explain tradeoffs to non-technical stakeholders.
• Ability to translate technical architecture into a business value story.

Responsibilities

• Partner with Account Executives on strategic accounts, join calls, run technical discovery, and review integration/security.
• Build proofs of concept against prospect systems and data to prove value before contracts.
• Lead technical voice in reviews with CTOs and Security Officers establishing scalability and data integrity.

Skills

Business acumen

Comfort with ambiguity

Multiplier mindset

Customer focus

Sales engineering experience

Excellent communication

Python/JavaScript

Tools

RESTful APIs

LangChain

LlamaIndex

Job description

About Invoca:

Invoca is an AI-powered revenue execution platform that brings together marketing, commerce, and contact center teams to turn every customer interaction into measurable, profitable growth. Join our dynamic, fast-growing team, where innovation and collaboration are at the core of our culture.

About the Team:

Our Sales Engineering team is the technical heartbeat of the go-to-market organization. We don't just demo Invoca - we get into the room with a prospect's real systems and real data, prove out value fast, and stay accountable for making it actually work once the deal closes. We partner with Sales, Product, Engineering, and Customer Success to solve complex customer challenges. We are a collaborative, egoless team that thrives on continuous learning and pushing the boundaries of what AI can do for our customers.

What You’ll Do:

Get Into the Deal

• Partner directly with Account Executives on strategic, high-value accounts - joining calls, running technical discovery, and navigating complex integration and security reviews




• Build working proofs of concept against a prospect's actual systems and data to prove out value before contracts are signed - not slideware, not a static demo




• Act as the lead technical voice in high-stakes reviews with customer CTOs and Security Officers, defending the scalability, data integrity, and security of your proposed solution

Stay Accountable After the Close

• Own post-sale technical onboarding for key accounts - implementation, custom configuration, and the first 90 days of \"does this actually work for us\"




• Build reusable tools, templates, and accelerators so the next deal or onboarding goes faster than the last one




• Translate what you see across many customer engagements into clear, prioritized feedback for Product and Engineering - you're often the earliest signal on what the roadmap should be

Bring the AI Judgment

• Use generative AI and agentic tooling (RAG, prompt engineering, LLM orchestration frameworks, function calling / tool use) to build solutions that solve a customer's actual workflow, not just answer a question




• Implement \"Human-in-the-Loop\" checkpoints and other guardrails so AI-driven solutions you build and deploy are reliable, safe, and free of hallucinations




• Collaborate with Product and Engineering to keep Invoca \"AI-ready\", acting as the feedback loop between the field and core product development

What You Bring:

• Business acumen: the ability to translate a technical architecture into a \"Value Story.\" You understand that the best code is useless if it doesn't solve a business pain point




• Comfort with ambiguity: you can scope a working solution in a day when the requirements are incomplete and the clock is the sales calendar, not a sprint




• The \"Multiplier\" mindset: you enjoy building tools that make other people successful, and you're obsessed with documentation and reusable code




• Genuine interest in the customer and the business problem, not just the technical one - you want to be in the room where the deal happens



• 5+ years in Sales Engineering, Solution Architecture, or Forward Deployed Engineering in a SaaS environment


• Excellent communication skills - able to explain technical tradeoffs to non-technical stakeholders (and vice versa) in real time

Nice to Have:

• Full-stack engineering fluency (Python or JavaScript/Node.js) - comfort designing a solution from the data layer up to a working UI when a customer needs to see it


• Deep understanding of RESTful APIs, Webhooks, and authentication protocols (OAuth2); you know how to connect disparate systems into a unified, automated workflow


• Practical experience with LLM orchestration (RAG, prompt engineering) and frameworks like LangChain or LlamaIndex, including systems where AI takes action via function calling / tool use


• Experience with process automation tooling (Gumloop, Zapier, Workato) to connect marketing touchpoints to sales and onboarding outcomes

You've read this far. If you're a smart, motivated, high-integrity rock star who meets the above criteria, come join our team!

Compensation, Benefits & Perks:

Compensation

• Base Salary: $150,000-$190,000*


• Variable Compensation: Bonus and/or commission eligibility, where applicable.


• Equity: All employees are invited to share in Invoca's success through our stock option program.

*Actual compensation will depend on factors including experience, skills, and location.

Benefits & Perks

Health & Wellbeing

• Day-One Health Benefits - Medical, dental, and vision coverage begins on your first day of employment for U.S.-based teammates.


• Mental Wellbeing - Access to mental wellbeing support and an Employee Assistance Program (EAP).


• Wellness Subsidy - Reimbursement that can be applied toward gym memberships, fitness classes, and more.

Time Away

• Flexible Time Off - We encourage a healthy work-life balance. Our flexible paid time off policy gives you the flexibility to recharge and take time away when you need it.


• Paid Holidays - Invoca provides 20 U.S. paid holidays, including a winter break, giving you time to rest, recharge, and spend time with friends and family.


• Paid Family Leave - Up to 12 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.*


• Paid Medical Leave - Up to 12 weeks of 100% paid leave for childbirth and medical needs.*

Growth & Career

• Enterprise-Grade AI Tools - Access to industry-leading enterprise AI tools, including leading LLMs and agentic AI workflow solutions to help you maximize productivity and work more effectively.


• Professional Development - Annual reimbursement of up to $500 per fiscal year to support learning, certifications, conferences, and other professional development opportunities.

Financial Benefits

• 401(k) - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.*

Recognition & Community

• Recognition Programs - We celebrate great work through company-wide and team recognition programs, including President's Club and quarterly and departmental awards recognizing innovation, execution, and customer impact.


• InVacation (Sabbatical) - As a thank-you to our long-term team members, we offer a sabbatical after seven years of service.

*Some benefits may vary for teammates outside the U.S. based on local laws, regulations, and country-specific offerings.