Principal, Product Marketing - Mid Market AI

Intuit Inc.; San Diego (CA); On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit Inc. in San Diego is seeking a Staff Product Marketing Manager to lead AI initiatives within the Global Business Solutions Group. The role focuses on building and marketing AI for Intuit Enterprise Suite, an AI-native ERP for CFOs.

You will help set strategy, influence the roadmap, and ensure messaging speaks to accountants and finance professionals. You will partner with product teams, drive go-to-market plans, and collaborate with Sales to position AI capabilities effectively, driving

Qualifications

• BA/BS required, or equivalent work experience.
• 8+ years of experience in product marketing, product management, or strategy roles in fintech and AI support.
• Ability to drive strategy with consumer insights and market intelligence.
• Proven experience leading cross-functional teams to deliver outcomes.
• Fluent in AI tools and demonstrating integration into workflows.
• Strong prioritization across multiple product solutions and initiatives.
• Excellent communication, presentation, and interpersonal skills.
• Ownership mindset with data-based decision making and pragmatic judgment.
• Strong project management, analytical skills, and attention to detail.

Responsibilities

• Create a unified strategy for building deploying AI in Intuit Enterprise Suite, maintaining the office of the CFO at the center
• Partner with product management teams to launch, test, track, and iterate on AI solutions on our platform
• Perform inbound research to learn what Mid Market CFOs need and their satisfaction with AI
• Develop the overall AI messaging and positioning for Intuit Enterprise Suite
• Contribute to Intuit's thought leadership for Mid Market businesses and AI adoption
• Partner with Sales to enable them to position and sell AI capabilities, refining messaging based on feedback

Skills

AI in fintech

Cross-functional leadership

Strategic market insights

Communication and storytelling

Project management

Data-driven decision making

Education

BA/BS or equivalent

Tools

AI tools

Job description

Come join the Global Business Solutions Group (GBSG) Mid-Market Marketing Team as a Staff Product Marketing Manager. GBSG is committed to creating solutions to power prosperity around the world by meeting the needs of businesses ranging from solopreneurs to mid-market. We do this with an online platform of business solutions across accounting, payroll, time tracking, payments, bill pay, lending, and more.

Part of the U.S. Marketing team, the Mid-Market Marketing team is seeking a highly motivated candidate with experience leading AI in fintech who wants to make an impact on one of Intuit’s 3 Big Bets: Disrupt the Mid-Market. The ideal candidate is a self-starting strategic thinker who can leverage their industry expertise to help us build and market Artificial Intelligence for Intuit Enterprise Suite, an AI-native ERP built for modern CFOs. You will help set strategy, influence the product roadmap, and ensure we are speaking the language of accountants and finance professionals in how we market and sell to them.

Responsibilities

• Create a unified strategy for building deploying AI in Intuit Enterprise Suite, maintaining the office of the CFO at the center
• Partner with product management teams to launch, test, track, and iterate on AI solutions on our platform
• Perform inbound research to learn what Mid Market CFOs need, their satisfaction with AI on our platform, and how we can better meet their needs
• Develop the overall AI messaging and positioning for Intuit Enterprise Suite
• Contribute to Intuit's thought leadership for Mid Market businesses and how they can adopt AI in their day-to-day workflows
• Partner with Sales to best enable them to successfully position and sell the AI capabilities in Intuit Enterprise Suite, gathering feedback from them to refine messaging and value prop

Qualifications

• BA/BS required, or equivalent work experience.
• 8+ years of experience in product marketing, product management, or strategy roles in fintech and supporting AI. Experience in finance and accounting is a strong plus, but not required
• Ability to drive strategy formation with consumer insights and market intelligence
• Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
• Fluent in range of AI tools with demonstrable experience incorporating them into your workflows
• Demonstrated ability to prioritize across a vast array of product solutions and initiatives
• Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with experienced judgment
• Strong project management skills, analytical skills, and attention to detail
• Strong organization navigational skills, including ability to lead and influence without direct authority
• Ability to manage ambiguous or complex issues with thoughtful recommendations

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is Mountain View $205,000 - $277,500.