Principal Product Marketing Manager - Platform

Uniphore Technologies North America Inc; Palo Alto (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Uniphore is seeking a Principal Technical Product Marketing Manager to own the Uniphore Platform's narrative, architecture and go-to-market strategy. You will lead messaging, positioning and launches, coordinating with Product, Engineering, AI Research, Sales and Marketing to shape platform strategy and adoption.

You will articulate technical differentiation, write POVs and white papers, and serve as the external spokesperson for enterprise AI leadership, analysts and partners, driving market

Responsibilities

• Own the end-to-end product marketing strategy for the Uniphore Platform, including market definition, positioning, messaging and launches.
• Define market context and architecture narratives to differentiate the platform.
• Develop external thought leadership content and enablement for sales and partners.

Job description

Uniphore is the Business AI company. Our sovereign, composable and secure AI platform connects enterprise data, fine-tunes AI models and deploys agentic AI across the enterprise. We empower every worker to boost productivity and help businesses grow faster, operate smarter and reduce costs. Trusted by more than 2,000 businesses globally, and recognized on the Deloitte Fast 500, Uniphore delivers on the promise of AI as a transformative force for business.

Uniphore is the Business AI Company powering the agentic enterprise. The Business AI Cloud is the only sovereign, composable and secure AI platform that enables businesses to rapidly adopt, significantly transform and immediately unlock the value of their data. Trusted by more than 2,000 of the world's largest enterprises and recognized by Gartner, Forrester, IDC and the Deloitte Fast 500, Uniphore is where enterprise AI moves from ambitions to production.

Principal Technical Product Marketing Manager

We're looking for a Principal Technical Product Marketing Manager to own how the Uniphore Platform and its architecture are defined, positioned and brought to market. This person will lead the platform narrative end to end, shaping how we differentiate, launch and drive adoption with enterprise technology leaders. This is a senior individual-contributor role with company-wide influence. You will be the product marketing owner for the Uniphore Platform, working at the intersection of Product, Engineering, AI Research, Sales and Marketing to shape platform strategy, define its position in the market and lead how its architecture is brought to customers, partners and analysts.

What You'll Own

Own the end-to-end product marketing strategy for the Uniphore Platform, including its market definition, positioning, messaging, architecture narrative, portfolio cohesion, go-to-market strategy, launches and adoption.

Technical Positioning & Thought Leadership

Define the market context and category position for the Uniphore Platform, establishing the enterprise problems we are uniquely built to solve and the architectural principles on which Uniphore will lead.

Define how the platform's capabilities across data, knowledge, models, agents and AI infrastructure come together as one differentiated architecture, rather than a collection of individual technologies.

Develop the technical differentiation, positioning and point of views across our platform across data, knowledge, models, agents, and AI architecture.

Develop first-principles narratives that explain the hard problems behind enterprise AI, where common approaches fall short, and the architectural choices enterprises should consider.

Serve as an external spokesperson for Uniphore's technical point of view, engaging customers, partners, analysts and key market influencers on where enterprise AI is headed.

Own flagship technical thought leadership, including point of view papers, white papers, research-backed POVs, benchmark reports, blogs, technical best practices and presentations that establish Uniphore's point of view on the future of enterprise AI.

Partner with Product, Engineering and AI Research to turn technical innovation, architecture and research into authoritative market-facing content, POV, and guide development of technical external roadmaps.

Work with technical teams to develop benchmarks, outcome-based ROI frameworks, and proof points that substantiate the platform's architectural differentiation.

Market & Competitive Intelligence

Serve as the senior marketing counterpart to Platform Product and Engineering leadership, bringing market, customer and competitive insight into platform strategy, packaging, roadmap priorities and investment decisions.

Develop a strong point of view on how the enterprise AI landscape is evolving across Hyperscalers, model providers, data platforms, agent platforms and emerging AI infrastructure companies, and what those shifts mean for Uniphore's architecture and differentiation.

Go beyond feature comparisons to understand competing architectures, benchmark alternative approaches, and define architecture-level differentiation and why the Uniphore approach is better positioned for where the market is headed.

Partner with Marketing Center of Excellence team to build AI-native workflows that continuously capture and condense market insights, competitive signals, technical research, product releases, and emerging architectural trends.

Feed these insights back into Product, Engineering and GTM teams to inform roadmap priorities, product direction, narratives, thought leadership and enablement.

Technical Go-to-Market

Build technical narratives and enablement that help sellers and solution teams confidently engage CIO, CTO, CAIO, CDO and enterprise architect audiences.

Partner with Product and Solutions Engineering to develop architecture-level BOMs, reference architectures and "how it works" content that explain how the platform's core capabilities work together and why Uniphore's architectural approach is differentiated.

Partner with Product and Solutions Engineering to develop architecture-level BOMs, reference architectures and "how it works" content that show how capabilities such as Data Agents, Process Discovery, SLMs and Recursive Learning work together and differentiate the Uniphore Platform.

Participate directly in customer, partner, analyst conversations as well as analyst RFIs, briefings and AR days where deep product and technical fluency matter.

Play a leading PMM role in platform