Principal Product Marketing Manager, Credit Card

SoFi; Salt Lake City (UT); On-site; USD 128,000 - 220,000; Full time

Job summary

SoFi is looking for a data-driven Principal Product Marketing Manager to lead their credit card marketing strategy. This role requires 10+ years of marketing experience, a passion for guiding consumer financial ambitions, and the ability to drive product growth through strategic insights and collaboration across teams.

Benefits

Comprehensive and competitive benefits

Qualifications

• 10+ years of Product Marketing and/or Growth Marketing experience.
• Experience in leading customer research and distilling insights.
• Ability to use data to drive strategy and marketing execution.

Responsibilities

• Lead marketing strategy for SoFi’s credit cards.
• Drive acquisition growth by leading cross-functional teams.
• Develop and optimize multi-channel acquisition strategies.

Skills

Growth Marketing

Strategic Thinking

Customer Research

Analytics

Flexibility

Education

Bachelor's Degree

Job description

Principal Product Marketing Manager, Credit Card Join to apply for the

Principal Product Marketing Manager, Credit Card

role at

SoFi Principal Product Marketing Manager, Credit Card 1 week ago Be among the first 25 applicants Join to apply for the

Principal Product Marketing Manager, Credit Card

role at

SoFi This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $128,000.00 / yr - $220,000.00 / yr Employee Applicant Privacy Notice

If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.

Who we are :

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.

Join us to invest in yourself, your career, and the financial world.

The role

We’re seeking a data-driven and growth-oriented Principal Product Marketing Manager to lead the marketing strategy for SoFi’s suite of credit cards. This role will play a pivotal role in helping refine the credit card value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy.

As the Principal Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor role with a unique opportunity to drive the next stage of SoFi Credit Card's growth.

What you’ll do :

Drive SoFi credit card acquisition growth by leading cross functional and cross channel teams to drive in market success Develop, own, and iterate on credit card product launches to maximize impact and adoption Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights Lead end to end promotion strategy including promotion concepting, project management, analysis, iteration and budget evaluation to optimize acquisition and engagement and drive incrementality Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage Partner with the Brand & PR team to drive Credit Card awareness via upper funnel marketing

What you’ll need :

10+ years of Product Marketing and / or Growth Marketing experience Growth : Direct experience driving rapid growth for a financial technology and credit card product, specifically in pre-qualified channels Strategy and Execution : Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes Customer Research : Experience in leading quantitative and qualitative customer research and distill it into actionable insights Analytics : Use data to drive strategy, execution, and optimization Initiative & Bias for Action : Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility : Problem-solve in a fast-paced, self-driven environment Bachelor’s degree required

Nice to have :

Financial services category experience and interest is a plus MBAs encouraged to apply

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our

Benefits at SoFi

page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and / or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants : Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [e-mail].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.Seniority level

Seniority levelNot Applicable Employment type

Employment typeFull-time Job function

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Principal Product Marketing Manager • Salt Lake City, UT, United States