Principal Product Marketing Manager at Lokalise

Feedinkoo; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

A leading tech company is looking for a Principal Product Marketing Manager to enhance their market positioning and lead initiatives in collaboration with various teams. This fully remote role offers flexibility, competitive salary, and various benefits while fostering a culture of inclusion and equal opportunities.

Benefits

Competitive salary and employee stock options

Fully remote and flexible working hours

Co-working budget

Flexible vacation policy

Equipment budget for home office

Learning & Development program

Health insurance

Wellness benefits

Startup atmosphere and team events

Qualifications

• 5+ years of senior product marketing experience in B2B SaaS.
• Ability to market complex products to technical and non-technical buyers.
• Experience leading B2B go-to-market strategy.

Responsibilities

• Evolve positioning strategy and influence messaging.
• Collaborate with cross-functional teams to execute go-to-market strategies.
• Define goals and coordinate product launches.

Skills

Product Marketing Experience

B2B SaaS Knowledge

Communication Skills

Organizational Skills

Collaboration Skills

Job description

At Lokalise, we make it easy and profitable for businesses to expand into new markets. Founded in 2017, our AI-powered translation and localization platform automates workflows, integrates with over 60 tools, and helps product teams launch multilingual products 10x faster and at 80% lower cost. Trusted by thousands of businesses across over 100 countries, Lokalise is empowering more than 25 million people worldwide to use diverse services in their native languages. Backed by a customer-loved support team, our platform seamlessly fits into your design and development processes, helping you scale effortlessly.

Location

While our company operates exclusively on a remote basis, you must reside and have the legal right to work in one of the following countries: the United Kingdom, Latvia, Spain, Germany, Denmark, Poland, Portugal, or Ireland.

About

We are looking for a Principal Product Marketing Manager to join our Marketing team and lead the go-to-market effort in a variety of initiatives in collaboration with Product Managers and other stakeholders, including Sales and Customer Experience.

You Will

Evolve our Positioning Strategy and influence our Messaging.
Have a deep understanding of the different customers’ and user personas’ needs and how we solve them to create impactful go-to-market plans for our product initiatives.
Regularly collaborate with stakeholders from across the business, including product, marketing, sales, and other teams, to build and execute go-to-market strategies.
Collaborate with creative teams to deliver compelling product marketing assets (such as landing pages, campaigns, and sales collaterals) that will be used across different teams, channels, and audiences.
Define goals, coordinate product launches, and measure post-launch impact.
Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.
Take an active role in coaching and upskilling other team members.

You Must Have

5+ years of senior product marketing experience in B2B SaaS.
Know how to market complex products to both technical and non-technical buyers.
Experience leading B2B GTM strategy for multiple products and designing compelling overarching stories.
Expertise in product marketing tactics with the ability to demonstrate success in positioning and launching new SaaS features and products.
Excellent written and verbal communication skills with customers and various levels of internal stakeholders, from senior leadership to individual members.
Team player abilities with strong interpersonal and collaboration skills.
Strong organisational and dependency management skills with great attention to detail, ensuring that plans are successfully executed in a timely manner.

It will be considered a significant advantage if you bring

Work experience in the Localisation industry

Competitive salary and employee stock options plan
Fully remote and flexible working hours
Co-working budget
Flexible vacation policy
Equipment budget to set up your home office
Learning & Development program
Health insurance
Wellness benefits
Great startup atmosphere, team spirit, and team events

We are committed to a culture of inclusion and equal opportunities. Therefore, we welcome applications from people of all gender identities, sexual orientations, personal expressions, relationship, marital, or civil partnership statuses, racial identities, national or ethnic origins, religious beliefs, ages, and disability statuses.