Principal Product Marketing Manager

Prove; United States; Remote; USD 160,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Equity plan

Health benefits

Unlimited vacation

Wellness programs

Job summary

Prove is seeking a Principal Product Marketing Manager to own marketing for the Welcome solutions portfolio, including Prefill for Consumer and Business, and Human Assurance. You will shape positioning, messaging, and GTM strategy, partnering with Product, Sales, and Marketing to drive adoption and revenue.

You will lead end-to-end go-to-market planning, develop core assets, and act as the internal SME across teams.

Qualifications

• 5+ years of product marketing experience in B2B SaaS.
• 2+ years of identity, authentication, fraud prevention, or adjacent industries.
• Experience owning product marketing for a solution portfolio or multiple related products.
• Proven ability to operate in both early-stage and scaling environments.
• Strong go-to-market execution, including launches, enablement, and asset development.
• Experience building sales enablement materials.
• Experience developing verticalized messaging or industry GTM strategies is a plus.
• Excellent storytelling, writing, and presentation skills.
• Highly collaborative, organized, and comfortable in a fast-paced environment.
• Bachelor’s degree required; MBA or equivalent experience a plus.

Responsibilities

• Own end-to-end product marketing for Prove's Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move to scale.
• Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions.
• Partner with Product to translate roadmap and customer value into clear market narratives.
• Lead go-to-market planning and execution for Welcome solution launches, pilots and feature releases.
• Develop core assets including decks, one-pagers, solution briefs, demos, and website messaging.
• Act as internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams.
• Partner with Product, Engineering, and Solutions to translate roadmaps into launch plans with assets.
• Create scalable templates and standards for core GTM assets.
• Support best practices, playbooks, and workflows for fast, clear collaboration.
• Collaborate with Sales, Demand Gen, and Brand for cohesive GTM execution.

Skills

Product marketing

GTM execution

Sales enablement

Verticalized messaging

Storytelling

Cross-functional collaboration

Education

Bachelor’s degree

MBA or equivalent

Job description

About Prove

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!

Title: Principal Product Marketing Manager

Department: Marketing

Reports To: Senior Director, Product Marketing

FLSA Status: Exempt

Location: US Remote, East Coast/NYC Preferred

The Role

We are seeking a PrincipalProduct Marketing Manager to own product marketing for Prove’s Welcome solutions portfolio , including Prefill for Consumer, Prefill for Business, and Human Assurance.

Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution. You will be responsible for shaping how Prove’s Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings.

Key Responsibilities

1. ‘Welcome’ Solutions Product Marketing Ownership

• Own end-to-end product marketing for Prove’s Welcome solutions portfolio , including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale

• Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions

• Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives

• Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases

• Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging

• Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams

2. Cross-Team Collaboration, Launch Excellence & GTM Enablement

• Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables

• Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency

• Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment

• Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution

• Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org

• Support broader product marketing initiatives and launches as needed across Prove’s portfolio

3. Verticalized Intelligence & Enablement

• Support verticalized product marketing intelligence

• Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries

• Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points

• Support demand generation and field marketing campaigns with verticalized content and insights

• Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling

Experience & Qualifications

• 5+ years of product marketing experience in B2B SaaS

• 2+ years pf experience in identity, authentication, fraud prevention, or adjacent industries

• Experience owning product marketing for a solution portfolio or multiple related products

• Proven ability to operate in both early-stage and scaling environments

• Strong go-to-market execution skills, including launches, enablement, and asset development

• Experience building sales enablement materials

• Experience developing verticalized messaging or industry-specific GTM strategies a strong plus

• Excellent storytelling, writing, and presentation skills

• Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment

• Bachelor’s degree required; MBA or equivalent experience a plus

Additional Information

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the position. Responsibilities may be adjusted based on business needs and the successful candidate’s capabilities.

The anticipated salary range for this role is

Metro 2: $170,000 - 180,000

Metro 3: $160,000 - 170,000

Plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location, abilities, internal equity, and alignment with market data.

#LI-CW1

Prove follows a market driven compensation philosophy based on geographic location and respective market rates. Job offers will be aligned to location. Prove defines:

• Metro 2 - NYC metro area, Seattle metro area, Los Angeles metro area, and the Miami metro area.
• Metro 3 - all other cities across the domestic United States, with the exception of the San Francisco Bay Area.

Benefits & Perks for FTE Provers:

• Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
• Modern Health for financial, mental, and physical wellness
• 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
• Unlimited Vacation and Flexible hours
• Comprehensive medical benefits for you and your family
• Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
• Bottomless snacks & beverages for certain office locations
• Daily GrubHub stipend for lunch if coming into the office (US Offices)
• A great place to work and connect with other talented Provers like yourself!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Equal Opportunity Employment:

Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics

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