Principal Product Marketing Manager

present of AI; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Assort Health seeks a principal product marketing manager to own go-to-market strategy for AI voice agents in healthcare. You will craft the core product story and enable sales teams with compelling messaging, translating complex AI tech into provider-focused value.

Ideal candidates bring strong B2B marketing experience in health tech or SaaS, with a knack for positioning, launches, and competitive insights across healthcare buyers.

Qualifications

• GTM strategy ownership for a product line
• Translate technical details into clear value for providers and health systems
• Experience with AI voice agents in healthcare (health tech SaaS)

Responsibilities

• Own positioning, launch plans and competitive insights for AI voice agents handling patient calls
• Craft core product story and enable sales teams with sharp messaging
• Collaborate cross-functionally to align go-to-market activities with product strategy

Skills

B2B marketing

Health tech

SaaS

Messaging & storytelling

Job description

A principal product marketing manager typically sets the go to market strategy for a product line, crafts the core story, and enables sales teams with sharp messaging. A strong candidate brings deep B2B marketing experience, often in health tech or SaaS, and can translate technical details into clear value for provider groups and health systems. This role likely calls for someone who can own positioning, launch plans, and competitive insight for AI voice agents that handle patient calls.

How it fits the AI era

AI changes product marketing by speeding up research, drafting, and testing of messages, but the human work of understanding buyer pain and building trust with clinicians remains central. This role sits close to AI that talks with patients, so the marketer must explain how the product works and why it is safe and useful. The best work blends data driven iteration with judgment about what resonates in health care.

How it builds AI experience

Working here would build hands on knowledge of how AI voice agents are positioned and sold into medical practices, from scheduling to triage. A candidate can grow this by studying AI product launches in health tech, learning common buyer objections, and practicing clear explanations of model behavior and guardrails. Over time, that experience becomes a strong foundation for leading marketing in applied AI.

Worth showing

• B2B product marketing
• Health tech messaging
• Go to market strategy
• AI product storytelling

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Assort Health

Specialty-specific AI voice agents that answer the phone for medical practices, handling scheduling, intake, triage and follow-up.