Principal Product Manager, Data & AI

SimplePractice; United States; On-site; USD 224,000 - 280,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life & disability insurance

401(k) plan with company match

Flexible Time Off (FTO)

Wellbeing days

Paid holidays

Summer Fridays

Mental health resources

Parental leave & Backup Care

Tuition reimbursement

Employee Resource Groups (ERGs)

Job summary

SimplePractice, LLC is seeking a Principal Product Manager, Data & AI to own the core data platforms, unifying customer profiles and enabling trusted data products across product, marketing, CX, and GTM. You’ll drive coordination with Data Engineering to build a scalable foundation using Snowflake and related tools.

You will lead cross-functional efforts to transform data needs into actionable platform capabilities, ensuring privacy, security, and data governance while enabling data-driven

Qualifications

• 10+ years of Product Management or closely related experience in data, analytics, platform, or infrastructure products.
• Strong understanding of modern data systems including CDPs, event instrumentation, experimentation engines, data warehouses, ETL/ELT pipelines, data modeling, and governance.
• Experience with Snowflake, dbt, Segment, HubSpot, Mixpanel or comparable tools.
• Hands-on experience scaling experimentation and activation in a B2C or PLG environment within a modern MarTech stack.
• Ability to translate technical architecture and tradeoffs for business, operational, and executive audiences.
• Experience operating in privacy, security, and data compliance environments.

Responsibilities

• Own the strategy, roadmap, and operating model for the CDP and enterprise data platform.
• Partner with Data Engineering to define roadmap for Snowflake and enterprise data platform as foundation for reporting and analytics.
• Translate business needs into scalable platform capabilities with clear priorities.
• Operationalize metric governance and certify Data-CoE standards with Analytics leaders.
• Onboard users to core data platforms and enable end-to-end activation workflows.

Skills

Strong systems thinking

Strategic thinking

Integrated reasoning

Privacy & data compliance

Tools

Snowflake

dbt

Segment

HubSpot

Mixpanel

Job description

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients.

Award-winning and people-first, SimplePractice is shaping the future of health tech. In 2026, we were recognized by BuiltIn as a Best Remote Company to Work For, Software Guru's Best Places to Code, Becker Healthcare Telehealth Companies to Know, and we won a MedTech Breakthrough Award for Best Practice Management Solution Provider.

The Role

We are seeking a Principal Product Manager, Data & AI to own our core portfolio of horizontal data platforms, products, and capabilities.

Sitting at the intersection of Data Engineering, Analytics, Product, Marketing, Customer Experience, and Go-To-Market (GTM), you will own the product strategy across our Customer Data Platform (CDP) and enterprise data platform. You will transform fragmented data needs and sources into coherent platforms that provide a single source of truth, enable trusted data products and workflows, and lay the foundation for data-driven customer experiences.

Key Responsibilities

• Own the strategy, roadmap, and operating model for the Customer Data Platform (CDP), with the goal of ensuring a consistent, unified customer profile that enables activation, segmentation, and experimentation across Product, Marketing, CX, and GTM.
• Partner with Data Engineering to define the roadmap for Snowflake and the broader enterprise data platform, establishing it as the foundation for reporting, analytics, the CDP, and downstream data products.
• Translate business needs into scalable platform capabilities, clearly articulating priorities and dependencies while ensuring smooth cross-functional alignment and execution.
• Operationalize metric governance and productize the definitive source of truth for company metrics in partnership with Analytics leaders, establishing certification processes and criteria to achieve "Data-CoE Certified" status.
• Onboard users to the core data and customer platforms, enabling the configuration of end-to-end activation workflows that directly impact user acquisition, Customer Success (CS), and core operational processes.

Qualifications

• 10+ years of Product Management or closely related experience, with a track record of delivering data, analytics, platform, or infrastructure products.
• Strong systems thinking with a natural tendency to connect the dots, anticipate second-order effects, and evaluate systemic impacts without explicit prompting. Demonstrated capability in integrated reasoning and strategic thinking.
• Strong understanding of modern data systems, including CDPs, event instrumentation, experimentation engines, data warehouses, ETL/ELT pipelines, data modeling, and governance.
• Experience working with modern data tools such as Snowflake, dbt, Segment, HubSpot, Mixpanel, or comparable technologies.
• Hands-on experience scaling experimentation and activation in a B2C or PLG environment, operating within a modern growth/MarTech stack.
• Ability to evaluate technical architecture and tradeoffs, and translate them clearly for business, operational, and executive audiences.
• Ability to influence through collaboration, build trust across functions, and drive decisions in complex, cross-functional environments without direct authority.
• Strong product judgment from foundational infrastructure to user adoption, connecting technical delivery to measurable business impact.
• Experience operating in environments where privacy, security, and data compliance are required.

Preferred Qualifications

• Prior hands-on experience in data engineering, analytics engineering, or data modeling.
• Experience supporting B2B sales cycles, including familiarity with modern GTM tools.
• Direct experience operating in healthcare, HIPAA-regulated environments.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC ("SimplePractice" or "us" or "we" or "our"). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.

For more information about our privacy practices, please contact us at [e-mail].

Base Compensation Range

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

• $224,000 - $280,000 USD