Principal Product Manager, Business Model Strategy

Adobe; United States; Remote; USD 145,000 - 274,000; Full time

Job summary

Join a leading company focused on digital experiences as a strategic leader. You will shape monetization strategies for the Experience Cloud, drive impactful product initiatives, and lead market research efforts. The role requires strong analytical and communication skills, with an MBA preferred. This position offers a competitive salary based on location and experience.

Qualifications

• Experience in strategy consulting, pricing and packaging strategy.
• Ability to simplify complex problems and frame solutions.

Responsibilities

• Shape the company's monetization strategy and drive initiatives.
• Conduct qualitative and quantitative market research.
• Define product requirements for the product roadmap.

Skills

Analytical Skills

Communication

Leadership

Strategic Thinking

Education

MBA

Job description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Our team advocated for the Creative Cloud model with our products. We drive significant growth through the articulation & execution of monetization opportunities, and we encourage you to join us!

Shape the company's monetization strategy, with a focus on Experience Cloud. Drive creative initiatives to grow new and existing offerings through the design & rollout of impactful product packaging and pricing.

What you'll do

• Collect, synthesize and analyze industry benchmarks.
• Develop and conduct qualitative customer research.
• Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger.
• Perform statistical analysis on empirical data (sales, usage, etc)
• Estimate the impact of proposals on company revenues, margin and adoption through financial modeling.
• Develop and present arguments that articulate the strategy and return-on-investment in order to acquire and incorporate cross-functional feedback and ultimately achieve executive approval.

We also lead the execution of our proposals. This means that you will also:

• Define and drive product requirements for the product roadmap and to address customer needs related to the business model strategy
• Plan and coordinate operational activities required for execution, including the policies & processes to facilitate the quoting and customer fulfillment process.
• Set guidelines for sales, develop sales plays and training as appropriate.
• Complete post-mortems to ensure proposals are successful and to drive adjustments as needed.

What you need to succeed

We are looking for an analytical wiz with high initiative, a strategic approach, quantitative talent & strong communication skills.

• MBA or comparable.
• The ability to simplify the complex, quickly define core problem and frame the solution approach.
• Attention to detail balanced by comfort with ambiguity.
• Excellent deck-writing, communication, and upward-influencing skills.
• Strong EQ and leadership ability.
• Experience driving consensus in a large matrixed organization is an advantage.
• A background in strategy consulting, pricing and packaging strategy, and/or change-management are all big pluses.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,100 -- $273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

Jun 13 2025 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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