Principal Product Manager

eHealthInsurance Services; United States; On-site; USD 140,000 - 230,000; Full time

Job summary

eHealth is seeking a Principal, Product Manager to lead the eCommerce insurance marketplace and online shopping experience. You will design AI-first experiences that simplify health insurance search, build audience-specific shopping journeys, and drive conversion with trusted, transparent customer outcomes.

You'll own the product strategy and roadmap, collaborating with engineering, data science and business teams to deliver innovations that improve customer experience and measurable business

Qualifications

• Strategic product leadership experience.
• Roadmap and roadmap prioritization experience.
• Understanding of AI-enabled consumer experiences.
• Cross-functional collaboration with engineering, data science, and business teams.

Responsibilities

• Lead multi-year digital-commerce transformation initiatives across portfolios and segments.
• Serve as strategic product advisor to senior executives and shape website roadmap.
• Define product requirements, user stories, and backlog prioritization.
• Partner with cross-functional teams to influence system architecture and design.
• Ensure data integrity, compliance, and trusted consumer experiences in AI features.

Job description

Join us in creating a better way!

At eHealth, our mission is to expertly guide consumers through their health insurance and related options when, where, and how they prefer. We're creating a better way - one that's transparent and trustworthy for both our consumers externally and our employees internally.

Move your career forward while connecting countless people to the life- changing, quality care they deserve. Our diverse team of innovators supports one another in solving some of the toughest challenges. We're always on the lookout for creative opportunities to do right by our customers, and each other. Together, we're creating a better way to work, united by our common passion to make a difference.

Job Summary

We are seeking an experienced Principal, Product Manager, to lead eHealth's eCommerce insurance marketplace and online consumer shopping experience. The ideal candidate is a strategic product leader who thrives in complex environments and is passionate about improving customer outcomes in healthcare.

You will design intelligent, personalized shopping experiences that clarify the historically challenging search for health insurance, earning consumer trust and maximizing conversion. This role will play a critical part in shaping the future of how online customers shop for healthcare by developing AI-first solutions. You will customize experiences for audience segments that range from brokers and employers seeking CHOICE (ICHRA) and traditional group coverage for their employees; individuals under 65 looking for individual and family plans; retirees turning 65 and aging into Medicare as well as individuals over 65 switching Medicare plans; and shoppers of all ages seeking gap and ancillary coverage (like dental, vision, and hearing) to supplement major medical coverage.

This role is responsible for defining the product strategy and roadmap, driving innovation across customer-facing experiences, and collaborating with cross-functional partners including engineering, data science, and business teams. Success in this role will be defined by the ability to improve the customer experience by delivering impactful product innovations and drive measurable business outcomes in a highly complex and evolving marketplace.

Key Responsibilities

• Drive eCommerce Vision & Roadmap: Own the enterprise website strategy, priorities and roadmap, leading the online shopping and enrollment experience, turning the search for health insurance coverage into an intuitive, guided, high-converting e-commerce experience, prioritizing initiatives that maximize conversion, Average Order Value (AOV), and lifetime customer value (LTV) based on customer retention.
• Implement AI-Native Experiences: Define and launch consumer-facing AI agents, chat-based enrollment guides, and non-deterministic engines designed to empower users to effortlessly and transparently search for plans, cross-examine benefits, premiums, compare Rx drug and doctor coverage, and understand out-of-pocket costs.
• Architect Audience-First Segmentation: Establish framework models and global navigation paradigm that support users in dynamic audience segments based on roles (brokers, employers, individual shoppers), census and demographics, special needs like chronic conditions and dual-eligibility (Medicaid and Medicare), personal health intent and other criteria to trigger tailored e-commerce experiences.
• Own Growth & Lifecycle Funnels: Oversee key growth metrics from conversion through digital marketing campaigns and organic entries through landing pages and educational experiences built in content management systems, dynamic shopping and enrollment experiences, activation, onboarding, lifecycle retention loops and support in concert with a trusted human advisor who can provide context to changes in plans and guidance as desired by the shopper.
• Cross-Functional Collaboration and Leadership: Collaborate deeply with Sales and Marketing, UX Design, Data Science, Engineering, Legal and Compliance teams to ensure all consumer experiences, AI recommendation spaces maintain data integrity, legal compliance, and human trust.

Responsibilities include:

• Lead multi-year digital-commerce transformation initiatives spanning multiple product portfolios and business segments
• Serve as a strategic product advisor to senior executives, shaping investment priorities, portfolio tradeoffs, and own enterprise website roadmap
• Resolve complex dependencies and competing priorities across business and technology organizations
• Mentor product leaders and raise product-management capability through coaching, standards, and thought leadership
• Define and deliver enterprise-level outcomes across growth, customer trust, platform leverage, and long-term economics
• Define product requirements, write user stories, and manage backlog prioritization
• Partner with cross-functional teams to identify dependencies and influence system architecture and design
• Champion product vision and build alignment acros