Principal Product Designer, Visual (Merchant)

DoorDash, Inc.; San Francisco (CA); Hybrid; USD 209,000 - 307,000; Full time

Benefits offered by this job

401(k) plan with employer matching

Paid parental leave

Wellness benefits

Commuter benefits match

Paid time off

Medical, dental, and vision benefits

11 paid holidays

Disability and basic life insurance

Job summary

DoorDash is seeking a Principal Designer to set the look, feel, and identity of DashOS across merchant products. You will own visual direction, craft high-quality interfaces, and define the design system foundations so engineers and AI tools produce on-brand UI at scale.

The role is hybrid, with 1–2 days in a Design Hub. You’ll mentor senior designers, push for adoption of design language, and collaborate with engineering and product partners to ship with impact.

Qualifications

• Portfolio showing high- craft visual design across brands and styles.
• Ability to build with React/TypeScript and use AI tools to refine UI.
• Experience setting direction across a product area with adoption by teams.

Responsibilities

• Set visual direction for merchant products across DashOS.
• Ship high-craft interfaces with a clear point of view.
• Own the visual foundation of the design system: tokens, components, rules, examples.

Skills

Visual design

Team leadership

React

TypeScript

AI tooling

Design systems

Tools

Cursor

Claude

React

TypeScript

Figma

Job description

About the Team

At DoorDash, design means making experiences for the people who order, the people who prepare, and the people who deliver.As a Designer at DoorDash, you want to build things that matter to real people. You're at your best when you can move from idea to shipped product quickly, bringing experiences to life that reach and influence users at massive scale. You'll care about whether the product you make solved a real problem for real people, or changed how someone experiences their day.You'll work shoulder-to-shoulder with Engineering and Product Management, dig into the data, and use LLM-powered tools alongside traditional design tools. If the LLM powered tools don’t exist yet, you build them.

About the Role

We’re looking for a Principal Designer to set the look, feel and identity of DoorDash’s merchant products. You’ll own the visual direction for DashOS, the software restaurants use to run their business: agentic experiences, point-of-sale, handheld, tablet, mobile and web. These products already work. Your job is to make merchants love using them and to give them a recognizable identity across every surface, including hardware where no design convention exists.

Visual craft is the center of this role. You’ll use code and AI tools to ship that craft, prototyping in React and generating and refining UI with tools like Cursor and Claude, so your ideas reach production with full fidelity. You’ll also define the visual foundation of the design system (tokens, components, guidance and examples) so that designers, engineers and AI tools all produce on-brand, high-quality UI. [Engineering partners build and maintain the tooling; you set the rules and the quality bar.]

You’ll join the Merchant design team and report to the Senior Director, Product Design for Merchant. This role is hybrid, with 1–2 days a week in a Design Hub.

You’re excited about this opportunity because you will…

• Set the visual direction for merchant products across DashOS and bring multiple teams around a shared vision, so the work compounds instead of duplicating.
• Ship high-craft interfaces with a clear point of view, turning complex, data-dense workflows into screens merchants can read at a glance in a busy kitchen or at the counter.
• Own the visual foundation of the design system: define the tokens, components, usage rules and examples that both people and AI tools apply. Review generated UI against that bar, record what good looks like, and improve the system based on how teams actually use it.
• Design for new surfaces. Create visual systems for points-of-sale, handhelds and agentic experiences where no existing paradigm applies.
• Influence through the work. Earn trust with prototypes and shipped products instead of decks, and keep your prototypes production-ready.
• Raise the bar across the team. Mentor senior designers, help close strong hires, and help people sharpen their sense of what to build and why.

We’re excited about you because…

• You’ve designed interfaces that defined or reshaped a product’s look and feel, and your portfolio shows top-of-bar visual craft with range across brands and styles.
• You can build what you design. You work in React, TypeScript or similar, and use AI tools to explore directions and refine UI faster than you could by hand.
• You’ve set direction across a product area, and people adopted your work because it was good, not because you told them to.
• You’d rather build a visual system that makes 20 designers faster and more consistent than ship one great screen yourself.
• You’ve worked on complex, information-dense products such as point-of-sale, fintech, marketplaces or platform teams, and you’ve shipped with product and engineering partners, including pushing back constructively.
• Bonus: you’ve designed for devices or contexts with no existing design paradigm and built the visual system from scratch.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$208,800 — $307,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Metaview.

How it works:Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Metaview or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy https://help.doordash.com/en-us/legal/article/ax-privacy-notice and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available at https://trust.warden-ai.com/metaview/application-review.