Principal Product Designer, UX

American Airlines; Fort Worth (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Travel Perks

Health Benefits

Wellness Programs

401(k) Program

Additional Benefits

Job summary

American Airlines is seeking a Senior UX Designer to influence product and design decisions across customer and employee-facing applications. You will own initiatives from inception through implementation within a cross-functional team, guiding strategy and scalable design.

You will collaborate with design systems, mentor designers, advocate for accessibility, and stay ahead of trends in web and app design, including AI. This on-site role sits at the DFW HQ with travel perks and benefits.

Qualifications

• Bachelor’s degree in visual communication / design, interactive design, HCI or related field, or equivalent experience.
• 5+ years as a UX practitioner with large or matrixed organizations.
• Experience collaborating with engineers in an agile environment.
• Experience across disciplines, product lines, time zones and geographies.
• Experience with remote/unmoderated testing tools and platforms.

Responsibilities

• Influence leadership and set a vision to enable design at scale.
• Partner with design systems to define standards, process, and governance for reuse.
• Present work clearly to stakeholders using storytelling and visuals.
• Mentor designers to deliver data-driven, customer-centric designs.
• Manage interdependencies to maintain consistent experiences across channels.
• Develop design strategies and lead ideation and exploration activities.
• Champion accessibility and inclusive design.
• Oversee design tool updates and vendor relationships.
• Streamline design processes and lead regular design reviews and office hours.
• Stay current with design and tech trends across form factors.

Skills

Storytelling

Presentation skills

Organizational skills

Multi‑project management

User-centered design

AI awareness

Spatial computing familiarity

Education

Bachelor's in design/HCI

Master's in related field (preferred)

Tools

Figma

Adobe CC

Rally

Jira

Aha!

Job description

Location:DFW Headquarters Building 8 (DFW-SV08)
Cities:Fort Worth - TX
Requisition ID:88128
This job will continue to be posted until at least 9/13/26.

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is a member of the Digital Customer Experience team within the Customer Experience Organization at American Airlines. We're a multidisciplinary UX team that drives the user experience for our customer and employee-facing applications.
• In this position, you'll work within a cross-functional team where you'll influence product and design decisions with ownership of initiatives from inception through implementation. This role can sit in the product focused on delivering value to product teams or in Design Operations focused on standards and process to scale design across the enterprise.
• You'll get to showcase your passion for design by infusing it in the product ecosystem and customer journey.

What you'll do

This list is intended to reflect the current job, but there may be additional essential functions (and certainly non-essential job functions) not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate, observing any legal obligations including any collective bargaining obligations.

• Influence leadership and set a creative vision that makes travel easy for our customers and employees and enables design at scale.
• Forge strong partnership with our design systems team to define standards, process, and governance for reuse and efficiency.
• Present work clearly and compellingly to stakeholders, leveraging storytelling and presentation skills.
• Mentor and give constructive feedback that empowers designers of all levels to create data-driven and customer centric designs.
• Manage interdependencies in collaboration with UX leaders and peers (60+) to maintain consistent digital experiences across channels.
• Conceptualize and develop design strategies and solutions, and lead ideation and concept exploration activities.
• Champion accessibility and inclusive design.
• Manage design tool updates, vendor relationships and advocate for funding to ensure our team has the right toolset.
• Streamline design processes at scale and maintain regularly occurring meetings to foster design quality (design reviews, office hours, etc.)
• Stay up to date on the latest design and technology trends for all form factors and identify opportunities for innovation.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in visual communication / design, interactive design, human computer interaction or other related discipline, or equivalent experience
• 5+ years as a UX creative practitioner with a proven track record at large or highly matrixed organizations
• Experience working closely with engineers from inception through implementation in an agile environment
• Experience collaborating effectively across disciplines, product lines, roles, geographical and time zone boundaries
• Knowledge and proficiency using remote unmoderated testing tools and moderated testing devices and platforms
• Experience in responsive, adaptive and accessible designs
• Experience with design for mobile app (iOS and Android), desktop, and web applications

Preferred Qualifications- Education & Prior Job Experience

• Master's degree in human computer interaction, human factors engineering, computer science, visual design, library sciences or other related discipline, or equivalent experience or training
• 10 years as a UX creative practitioner with a proven track record at large enterprises or highly matrixed organizations
• Experience working on enterprise design systems
• Advocate for building great user experiences and solving customer problems to create business value

Skills, Licenses & Certifications

• Expert user of design and prototyping tools (Figma, Adobe CC, etc.)
• Understanding of HTML, CSS, JavaScript and other frontend development languages
• Accessibility best practices: WCAG 2.0+ AA compliance, localization, inclusive design
• Ability to document components and patterns of a design system and make design choices at scale
• Advanced analytical skills dealing with complex data problems and implementing sustainable solutions
• Strong organizational skills and the ability to label, classify and intelligently build flows and wireframes for complex computer applications
• Ability to manage multiple concurrent projects and communicate effectively with non-technical users
• Knowledge and proficiency using remote unmoderated testing tools and moderated testing devices and platforms for of both qualitative and quantitative research methods
• Strong understanding of user-centered design principles and a solid grasp of trends in web and app design
• Familiarity with emerging technology such as generative AI and spatial computing
• Proficiency in using project management tools (Rally, Jira, Aha!, etc.) to track progress and report status
• Storytelling and presentation skills to effectively communicate design decisions
• Ability to express design principles and rationale to generate consensus and achieve cohesive experiences for our customers and employees

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.