Principal Product Designer, AI New Remote | San Francisco, CA

Pulley; San Francisco (CA); Remote; USD 200,000 - 235,000; Full time

Job summary

Pulley is seeking a Principal Product Designer to lead the design of AI initiatives, shaping innovative experiences for startups. This role involves owning the design of new AI-native products while collaborating with cross-functional teams to deliver exceptional user experiences focused on equity management.

Benefits

Health, Dental, and Vision insurance

Unlimited PTO

401(k) Match

Qualifications

• 8+ years of hands-on product design experience.
• Prior experience designing and shipping AI-powered products.
• Track record of balancing strategic thinking with execution.

Responsibilities

• Own the end-to-end design of a new AI-native product experience.
• Design AI-powered products and features within and outside existing products.
• Lead design discovery and research to define a compelling user experience.

Skills

Product design

AI product design

User experience

Strategic thinking

Execution

Creative imagination

User empathy

Job description

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build equity management tools for founders. Pulley is growing quickly with over 4,000 customers including startups like Linear, Runway, Fathom, and Roam.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

About the role

We’re looking for a Principal Product Designer to lead the design of Pulley’s AI initiatives. You'll be responsible for shaping what our AI offering looks and feels like - from building a brand-new, AI-native product from scratch to embedding AI deeply into our existing product suite.

This is an opportunity to rethink how startups run—from equity management to cross-functional business processes—through the lens of AI. You’ll work alongside a small, fast-moving team to define and deliver an entirely new experience, focused on what equity and company operations look like in a world of AI-native tools and agent-led workflows. You'll be the founding designer on this initiative, taking full ownership of everything from first concepts to shipped experiences.

If you’re someone who dreams big and cares deeply about users, we’d love to hear from you.

What you'll do

• Own the end-to-end design of a new 0-1 AI-native product experience
• Design brand new AI-powered products and features within and outside our current products
• Lead design discovery, research, prototyping, and iteration to define a compelling user experience in an AI native business environment
• Collaborate cross-functionally with engineering, product, and leadership to shape product direction and strategy
• Help define the long-term vision for our AI product strategy and establish design best practices along the way

What you bring

• 8+ years of hands-on product design experience
• Prior experience designing and shipping AI-powered products
• A track record of balancing strategic thinking with execution - you have a vision and you know how to build toward it
• Creative imagination coupled with deep user empathy and a desire to grasp and execute on the true needs of future AI native professionals

US based benefits:

• Health, Dental, and Vision insurance
• Unlimited PTO
• 401(k) Match

TL&DR - Pulley is a unique fit, tailored for those who align with our values and culture . We are looking for people who are excited about building a great company, not just working in a high-growth startup. In addition to function-specific skills, here are some traits that enable our team members to thrive:

• First Principles Thinking.We believe in breaking down problems into their most basic parts. We don’t reject ideas because they haven’t worked before. We understand “whydid certain things work?” and apply it to our situation.
• Ship It & Iterate.Shipping is the starting line for learning. Ship something, talk to users, get feedback, and iterate. We focus on the inputs, on what we can control, not the outcomes. We take our best bets, and don’t fixate on the finish line.
• Boldly Honest & Aggressively Considerate.Being boldly honest means we push one another to act from first principles, set and hit goals, and ruthlessly prioritize. Being aggressively considerate means we care about each other as humans to win as a team. We speak up and embrace feedback.
• Default Yes.We believe that something is possible unless proven otherwise. Hard problems are often solved by people who didn’t know it was impossible.

We’re also inspired by the culture work done at other companies and plan to develop our own playbook here too. One of the concepts that resonate most with us is the importance of stunning colleagues . If you like the sound of our environment and you’re passionate about joining a team like the one we’ve described, we'd love to talk!

Annual Salary Range: $200k - $235k USD

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