Principal Product Designer, Ads Platform

Reddit, Inc.; United States; Remote; USD 223,000 - 313,000; Full time

Job summary

Join a forward-thinking company as a Principal Product Designer, where your expertise will shape the future of advertising on a leading platform. This role emphasizes strategic vision and innovative design, allowing you to influence how brands interact with users. You'll collaborate with cross-functional teams, driving user-centric solutions while mentoring the next generation of design talent. Be part of a dynamic environment that values creativity and innovation, and make a significant impact on the advertising ecosystem.

Benefits

Comprehensive Healthcare Benefits

401k Match

Family Planning Support

Mental Health & Coaching Benefits

Flexible Vacation

Paid Volunteer Time Off

Qualifications

• 10+ years of UX/UI design experience, especially in advertising platforms.
• Exceptional storytelling and persuasion abilities.

Responsibilities

• Define the long-term design vision for Reddit’s Advertiser Platform.
• Lead design initiatives and mentor fellow designers.

Skills

UX/UI Design

Strategic Leadership

User-Centric Design

Collaboration

Mentorship

Communication

Ad-Tech Expertise

Job description

Remote - United States

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com .

This role is completely remote-friendly . If you happen to live close to one of our physical office locations, our doors are open for you to come into the office as often as you'd like.

Ads power Reddit’s business, and the Ads Design team plays a pivotal role in shaping Reddit’s monetization strategy. As we scale, the Platform team is responsible for building stable, reliable, and robust tools that empower advertisers and account managers to efficiently manage ad campaigns at scale. Our goal is to enable seamless interactions between brands and users while driving value for both parties.

As aPrincipal Product Designer on the Ads UX team, you will shape the strategic vision and lead the design of innovative, intuitive, and high-performance tools that empower advertisers and account managers to create, optimize, and monitor their ad campaigns across Reddit. Your expertise will directly influence the design direction of Reddit’s Ads Manager and guide efforts toward AI-driven automation to help transform our platform into a more intelligent and efficient advertising ecosystem.

You will take ownership of key design initiatives, influencing business-critical areas that impact the way brands connect with Reddit users. This will require visionary strategic thinking, collaboration with cross-functional teams, and a deep understanding of the broader advertising ecosystem. You will inspire and mentor other designers while pushing the design quality bar across the organization.

Responsibilities:

• Shape the vision: Define the long-term design vision and lead the design strategy of Reddit’s Advertiser Platform, balancing the complexity of advertising needs with simplicity and usability.
• Drive innovation: Stay ahead of the curve by staying informed about the latest ad technologies, design trends and evolving digital ecosystem. Lead efforts to conceptualize non-obvious initiatives to the Ads Platform, pushing the boundaries of user-centric design and exploring opportunities to differentiate Reddit from competitors.
• Design leadership: Translate complex ideas into scalable, intuitive design solutions that elevate the user experience for advertisers and account managers at scale.
• Full lifecycle ownership: Take the lead at every stage of the design lifecycle from ideation to delivery, ensuring high-quality execution that balances innovation with usability.
• User-centric design: Deeply understand the diverse needs of advertisers across market segments and verticals, and translate insights into intuitive, impactful design solutions.
• Influence across teams: Collaborate closely with product managers, engineers, and UX researchers, driving consensus and effectively communicating design ideas to senior leadership and stakeholders.
• Mentorship: Cultivate a culture of learning and growth within the design team, fostering a collaborative and innovative environment while developing the next generation of design talent.

Required Qualifications:

• Experience: 10+ years of UX/UI design experience, with deep expertise in web and enterprise level designs, particularly in complex systems like advertising platforms.
• Industry expertise: Significant experience in ad-tech. Even the most seasoned designers and crossfunctional partners at Reddit should learn things from you.
• Design mastery: A portfolio demonstrating expertise in tackling complex, high-visibility design challenges and an exceptional ability to deliver scalable and impactful solutions.
• Strategic leadership: Visionary thinking capable of driving strategic design decisions, influencing the product direction, and guiding cross-functional teams through ambiguity to deliver clear, valuable outcomes.
• Communication: Exceptional storytelling and persuasion abilities, with a track record of compellingly presenting ideas to leadership and driving buy-in at all levels.
• Mentorship and culture: A demonstrated commitment to mentorship and cultural development, with a history of nurturing talent.
• Proven impact: A track record of industry-leading work and impactful product launches that have shaped product direction at a company-wide level, backed by quantifiable and qualitative evidence of success.
• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days off
• Paid Volunteer time off

#LI-SP1

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/ .

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:

$223,600 - $313,000 USD

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] .

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