Principal Product Designer

Babylist; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Remote work stipend

Medical, dental, vision coverage

Retirement matching

Flexible spending accounts

Paid parental leave

Paid time off

Year-end company-wide paid week off

Health and financial planning support

Job summary

Babylist is seeking a senior individual-contributor designer to own the product experience and long-term direction for personalization across our consumer product. You will align customer needs with business goals, set clear priorities, and define measurable outcomes while hands-on designing and building with AI-assisted methods.

You will mentor designers, shape team practices, and partner with product, engineering, and analytics to test bold ideas and turn evidence into product decisions.

Qualifications

• Demonstrated experience shipping consumer products for web and mobile with a strong craft focus.
• Ability to set a compelling product vision and translate user needs into prioritized plans.
• Strong systems thinking across interactions, product experiences, and design systems.
• Practical use of AI tools to explore, prototype, and iterate with hands-on build skills.
• Experience using research and product data to justify decisions and drive outcomes.
• Clear communication and ability to mentor designers and align differing viewpoints.

Responsibilities

• Define the personalization vision, experience quality bar, priorities, and success measures.
• Develop and ship experiences across web and native mobile, with attention to interaction details, motion, and accessibility.
• Build prototypes and contribute to production interfaces when it accelerates learning or impact.
• Collaborate with product, engineering, and analytics to test ideas and convert data into decisions.
• Plan and conduct generative and evaluative research; apply findings to guide design.
• Improve design standards and team processes, mentoring designers with constructive feedback.

Skills

Portfolio

Product vision

Systems thinking

AI tooling

Research methods

Communication

Mentoring

Tools

AI prototyping tools

Job description

Role overview

Own the product experience and long-term direction for personalization across a consumer product, connecting customer needs and business goals to clear priorities and measurable outcomes. This senior individual-contributor role combines strategic vision with hands-on design and building, and includes shaping team practices for AI-assisted product development while mentoring other designers.

Responsibilities

• Define the personalization vision, experience quality bar, priorities, and success measures across the product.
• Develop and ship high-quality experiences across web and native mobile, including interaction details, motion, and accessibility.
• Build prototypes and contribute to production interfaces when that is the quickest route to learning or impact.
• Partner with product, engineering, and analytics peers to test bold ideas and turn evidence into product decisions.
• Plan and conduct generative and evaluative research; use qualitative and quantitative findings to guide design.
• Improve design standards and team processes, and mentor designers through clear, constructive feedback.

Requirements

• Demonstrated experience shipping consumer products for web and native mobile, supported by a portfolio showing strong craft and attention to detail.
• Ability to set a compelling product vision and translate user needs and business priorities into focused plans.
• Strong systems thinking across individual interactions, broader product experiences, and design systems.
• Practical use of AI tools to explore, prototype, and iterate, with the judgment and hands-on skills to build when useful.
• Experience using research and product data to explain design decisions, track outcomes, and improve results.
• Clear communication, sound critical thinking, and experience mentoring designers and working through differing viewpoints.

Benefits and work setup

The source describes a remote work stipend, company-paid medical, dental, and vision coverage, retirement matching, flexible spending accounts, paid parental leave, paid time off, and a company-wide paid week off at year end. Additional support is available for health, parenting, childcare, and financial planning.