Principal Price Realization Strategy Manager - Digital & PLG Pricing

SendGrid, Inc.; United States; On-site; USD 150,000 - 208,000; Full time

Job summary

Twilio is seeking a Principal Price Realization Strategy Manager to lead global pricing and monetization for its Digital & PLG offerings. You will architect price optimization models, build executive dashboards, and partner with Growth Marketing, Console Engineering, and Finance to accelerate revenue opportunities.

You will influence pricing frameworks, drive analytics design, and collaborate cross-functionally to ensure market-leading execution.

Qualifications

• 8+ years in pricing and monetization, including 5+ years in consumption-based pricing

Responsibilities

• Shape and drive pricing strategy across digital and PLG initiatives.
• Lead analytics dashboards and operational workflows for pricing insights.
• Collaborate across GTM Strategy, Product, Sales, Marketing and Finance.
• Deliver data-driven insights to influence senior leadership.
• Ensure alignment and flawless execution of new pricing initiatives.

Skills

Pricing expertise

Financial modeling

Cross-functional PM

Executive communication

Education

Bachelor's degree

Tools

Tableau/Looker

Job description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.

See yourself at Twilio

Join the team as Twilio’s next Principal Price Realization Strategy Manager - Digital & PLG Pricing

About the job

This is a high-impact role, critical to driving Twilio's pricing strategy and developing key pricing strategic decisions. Your work will directly contribute to accelerating Twilio's business growth while simplifying the purchasing experience for our customers.

As the Principal Price Realization Strategy Manager, you will drive the pricing strategy, analytics, and operational execution for our digital and product monetization initiatives. Reporting directly to the Director of Price Realization Strategy, you will serve as a strategic leader responsible for shaping global pricing and discounting frameworks, build and design executive-facing dashboards, and optimizing revenue performance across our entire product portfolio.

Responsibilities

In this role, you’ll:

• Shape & Drive Pricing Strategy: Architect and execute price optimization models that accelerate business performance. You will blend price elasticity, competitive differentiation, and deep financial analysis into actionable monetization frameworks.
• Lead PLG & Self-Service Monetization: Partner directly with Growth Marketing, Self-service Sales, Console Engineering, and Finance teams to align on product-led growth (PLG) strategies, ensuring seamless pricing execution across digital touchpoints.
• Analytics Design: Own the design, optimization, and scaling of advanced pricing analytics dashboards (Tableau/Looker) and operational workflows. Turn complex data infrastructure into strategic tools that enhance efficiency and maximize profitability.
• Deliver Deep-Dive Data Insights: Query and analyze complex datasets across sales, customer behavior, product usage, and financials to uncover hidden revenue opportunities, pressure-test hypotheses, and scale high-impact strategies.
• Collaborate Cross-Functionally: Act as a critical bridge and internal champion across GTM Strategy, Product, Sales, Marketing, and Finance to ensure organizational alignment and flawless execution of new pricing initiatives.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Pricing Expertise: 8+ years of relevant experience, including 5+ years of direct ownership over consumption-based pricing and monetization strategies within IaaS, PaaS, or developer-focused B2C/Product-led growth ecosystems.
• Financial Modeling & Analytics: Hands-on mastery of developing complex pricing models and monetization frameworks, combined with 3+ years of experience building analytics dashboards in Tableau or Looker to drive strategic, revenue-optimizing decisions.
• Cross-Functional Project Management: A proven track record of leading and delivering complex, multi-stakeholder projects that generate clear, measurable business impact.
• Executive Communication & Influence: Exceptional oral and written communication skills, with a demonstrated ability to translate complex pricing concepts into compelling narratives that influence peers and senior leadership.
• Education: Bachelor’s degree in a quantitative or business-related field.

Desired:

• Platform-Level Pricing Strategy: Direct experience designing and scaling multi-product, platform-level pricing strategies tailored to developer-focused B2C/Product-led growth ecosystems.
• Advanced Data Visualization: Proven experience designing and operationalizing clear, intuitive dashboards in Tableau or Looker to translate dense data into actionable, executive-facing insights.
• Global Pricing & Localization: Familiarity with navigating regional pricing dynamics, including multi-currency strategies, local market nuances, and regulatory constraints.
• Advanced Education: Consulting experience, MBA or an advanced degree in a highly quantitative discipline.

Location:

This role will be remote,but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $141,520.00 - $176,900.00
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $149,840.00 - $187,300.00
• Based in the San Francisco Bay area, California: $166,400.00 - $208,000.00
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Applications for this role are intended to be accepted until Oct1st, but may change based on business needs.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

Twilio is proud to be an equal opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.