Principal PMM - AI Agentic Cloud Platform

Amazon Web Services (AWS); Seattle (WA); On-site; USD 175,200 - 236,500; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Web Services (AWS) seeks a Principal Product Marketing Manager - Tech to define the category narrative for agentic AI, build the positioning architecture, and set the craft standard for PMMs across Bedrock, Bedrock AgentCore, and Strands Agents.

You will partner with VPs, GMs, and Distinguished Engineers to shape external voice, analyst relations, and executive customer conversations, influencing roadmap decisions and market perception.

Qualifications

• Bachelor's degree in a relevant field or equivalent work experience.
• 10+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products.
• Track record of defining product categories or establishing new competitive positions.
• Demonstrated ability to influence senior leadership (VP+) on product or go-to-market strategy through the quality of your thinking.
• History of high-visibility external presence: keynotes, analyst engagements, or executive thought leadership.
• Experience marketing AI/ML, developer platforms, or cloud infrastructure at the category level.
• Track record of shaping analyst perceptions (Gartner MQs, Forrester Waves, or equivalent).
• Experience mentoring PMMs or raising the craft bar for a marketing team.
• Deep familiarity with the AI agent/agentic AI landscape: architectures, orchestration patterns, evaluation frameworks, and deployment models.
• Demonstrated ability to operate in high-ambiguity environments where category boundaries are still defined.
• Strong analytical orientation: using data to validate hypotheses, measure category penetration, and defend strategic choices.

Responsibilities

• Define the category narrative. Establish positioning, competitive frameworks, and market vocabulary for AWS's agentic AI portfolio.
• Solve the hardest positioning problems by translating architectural complexity into mental models that move markets.
• Shape product strategy through market insight and synthesis of customer patterns, competitive dynamics, analyst perspectives, and usage data.
• Serve as the leading external voice in keynotes, analyst briefings, and executive customer engagements as the category expert.
• Elevate the team's craft by setting quality bars for positioning, messaging, and launch execution; create scalable assets.
• Lead cross-portfolio launches spanning multiple product teams with senior leadership alignment.
• Drive category-level adoption strategy, connecting builder journeys across developer relations, solutions architecture, field enablement, and partners.

Skills

10+ years in product marketing

Category positioning

Influence senior leadership

External visibility

AI/ML marketing

analyst relations

Mentoring PMMs

AI agent landscape

Ambiguity handling

Analytical mindset

Education

Bachelor's degree in a relevant field or equivalent experience

MBA or advanced technical degree

Job description

Amazon Web Services (AWS) seeks a Principal Product Marketing Manager - Tech to define the category narrative for agentic AI, build the positioning architecture, and set the craft standard for PMMs across Bedrock, Bedrock AgentCore, and Strands Agents.

You will partner with VPs, GMs, and Distinguished Engineers to shape external voice, analyst relations, and executive customer conversations, influencing roadmap decisions and market perception.