Principal PM, Retail Ad Tech & GenAI Strategy

Amazon; Seattle (WA); On-site; USD 180,000 - 243,000; Full time

Benefits offered by this job

Sign-on payments

RSUs

Health benefits

Job summary

Amazon Advertising LLC is seeking a Principal Product Manager, Technical to define and execute the roadmap for the Amazon Retail Ad Service. You will own the end-to-end retailer experience, from onboarding through performance optimization and insights.

You will lead cross-functional teams, apply GenAI to scale solutions, and shape how retailers worldwide build their advertising businesses. The role demands strong judgment and a proven track record in advertising technology.

Qualifications

• 7+ years of end to end product delivery experience.
• 7+ years of technical product or program management experience.
• Experience owning/driving roadmap strategy and definition.
• Experience with feature delivery and tradeoffs of a product.
• Experience leading engineering discussions around technology decisions and strategy related to a product.
• Experience working with and influencing senior level stakeholders.
• Experience with and deep understanding of advertising technologies (i.e., ad server, DSP).

Responsibilities

• Own the multi‑year product vision and strategic roadmap for the retailer experience, defining clear tenets and making trade‑off decisions.
• Lead complex, cross‑functional product initiatives from opportunity identification through launch and iteration.
• Design experimentation frameworks and define success metrics that distinguish adoption from revenue growth.
• Identify and evaluate GenAI‑powered capabilities to accelerate onboarding and optimization.
• Drive strategic alignment through executive‑level communications and cross‑org collaboration.

Skills

End-to-end delivery

Technical product management

Roadmap strategy

Advertising tech

GenAI capabilities

Stakeholder management

Cross-functional leadership

Education

Bachelor's degree

Tools

Ad server

Job description

Amazon Advertising LLC is seeking a Principal Product Manager, Technical to define and execute the roadmap for the Amazon Retail Ad Service. You will own the end-to-end retailer experience, from onboarding through performance optimization and insights.

You will lead cross-functional teams, apply GenAI to scale solutions, and shape how retailers worldwide build their advertising businesses. The role demands strong judgment and a proven track record in advertising technology.