Principal PM - Gen AI Ad Tech & Campaigns

Amazon; New York (NY); On-site; USD 198,000 - 268,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Principal Product Manager – Technical in New York to redefine advertiser-facing processes and build customer-facing Gen AI products. This high-autonomy role requires deep Ad Tech expertise and the ability to influence across teams, shaping long-term vision for campaigns and controls.

You will lead with engineers and product partners to drive smart, scalable ad experiences, leveraging the latest AI advances and data-driven decision making.

Qualifications

• 2+ years of end to end product delivery experience.
• 8+ years of technical product or program management experience.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning/driving roadmap strategy and definition.
• Experience leading engineering discussions around technology decisions and strategy related to a product.
• Experience technical product management.

Responsibilities

• Define and drive the long-term product vision for advertiser controls and campaign management as shopper behavior shifts toward conversational commerce.
• Rethink how advertisers create, manage, and optimize campaigns — leveraging advances in large language models and generative AI to deliver intelligent, adaptive experiences.
• Collaborate with ad and retail leadership to ensure advertising products enhance both the advertiser and the shopper experience, driving with backbone when trade-offs require it.
• Make high-judgment product decisions in complex, ambiguous environments with incomplete information.
• Drive consensus across engineers, scientists, designers, and senior leadership, delivering through influence with and without authority.
• Deeply understand our technical systems, their constraints, and downstream dependencies to identify the right trade-offs.
• Work backward from customer problems to define solutions that serve both advertisers and shoppers.
• Stay at the frontier of Gen AI and LLM capabilities, translating emerging research into practical product opportunities.

Skills

End-to-end product delivery

Technical product management

Roadmap strategy

Engineering discussions

Gen AI / LLM capabilities

Cross-functional collaboration

Education

Bachelor's degree

Job description

Amazon is seeking a Principal Product Manager – Technical in New York to redefine advertiser-facing processes and build customer-facing Gen AI products. This high-autonomy role requires deep Ad Tech expertise and the ability to influence across teams, shaping long-term vision for campaigns and controls.

You will lead with engineers and product partners to drive smart, scalable ad experiences, leveraging the latest AI advances and data-driven decision making.