Principal Monetization Strategy Manager, Document Cloud

Adobe; San Francisco (CA); On-site; USD 141,000 - 250,000; Full time

Job summary

Adobe is seeking a Monetization Strategy Manager to optimize revenue growth across its Document Cloud. The role demands a strategic professional adept at leading initiatives and aligning teams to enhance customer experiences while analyzing industry trends. Candidates should possess substantial experience in product growth strategy, a knack for critical thinking, and the ability to foster innovative solutions in a global environment.

Benefits

Remote work options

Health and wellness programs

Equity awards

Qualifications

• 10+ years of experience in product-led growth strategy.
• Expertise in monetization and optimization of customer experiences.
• Highly skilled in navigating organizational complexity.

Responsibilities

• Build understanding of Adobe's DC product offerings and customer motivations.
• Identify journeys and messaging to improve acquisition and retention.
• Generate cross-functional alignment for monetization strategies.

Skills

Critical Thinking

Monetization Business Models

Executive Communication

Global Cultural Awareness

Education

BS/BA

MBA

Job description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As the Monetization Strategy Manager for the Adobe Document Cloud (DC) business , you will build and refine the strategy to grow ARR by optimizing monetization journeys across DC surfaces like Acrobat Desktop, Acrobat Web and Acrobat Extensions . This is a global role .

We are looking for a strategic problem solver who can come up with big bets to improve initial purchase, add-on, up- sell , and cancel journeys , and then partner with monetization growth, commerce product, analytics, and regional teams, to implement those bets. As a senior IC , you should be skilled at concurrently leading a portfolio of strategic projects, aligning with and keeping partner teams motivated to invest in these strategies, and distilling progress/ blockers across a range of issues for executives .

Key Responsibilities

• Build a robust understanding of Adobe’s DC product offerings , user base, growth surfaces , monetization flows and customer purchase motivations

• I dentify journeys , messaging and offer matrices that will improve acquisition, upsell, cross-sell and retention ARR by auditing current flows, u s ing existing data insights or commission ing new analytics projects .

• Prioritize the biggest bets and identify contributing teams and dependencies to unlock th ose opportunit ies

• G enerate cross-functional alignment and d rive trade-off conversations such that all contributing teams are motivated to support the identified monetization bets

• Translate company-wide strategies like new product launches, or audience - base d selling , into monetization stra tegy implications and work with partner teams to implement

• Translate commerce platform product releases ( e.g. new checkout flow) into implications for DC monetizati on flows and work with partner teams to implement

• Monitor external industry trends and integrate their influence into the planning process

• Distill progress and blockers for executives with an eye on materiality

Qualifications/Experience

• BS/BA with 10 + years of experience in product led growth strategy, product marketing, product management or tech focused management consulting; MBA preferred

• Expertise in monetization business models and testing and optimization of customer experiences to deliver against revenue goals

• Demonstrated excellence in insights driven critical thinking and ability to parse out big bets from smaller ones

• Highly skilled in navigating organizational complexity, influencing product roadmaps and running several high impact initiatives simultaneously

• Strong executive presence and communication

• Global cultural awareness and experience with global teams

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

Jul 31 2025 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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