Principal Marketing Specialist

Performance Review Institute (PRI); Detroit (PA, MI); Hybrid; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking organization as a Principal Marketing Specialist, where your strategic marketing skills can shine. In this dynamic role, you'll develop and implement innovative marketing strategies to promote membership benefits and student engagement. Collaborate with various teams to create compelling content and manage multi-channel campaigns that resonate with stakeholders. This is an opportunity to make a significant impact in a supportive environment that values creativity and results. If you're passionate about marketing and want to drive engagement within the community, this role is perfect for you.

Qualifications

• 6+ years of marketing experience, preferably in membership-based organizations.
• Strong understanding of digital marketing channels and analytics tools.

Responsibilities

• Develop and execute comprehensive marketing plans and campaigns.
• Manage budgets and resources for marketing effectiveness.

Skills

Marketing Strategy Development

Digital Marketing

Content Creation

Project Management

Market Research

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Tools

Salesforce

Marketo

Workfront

Job description

SAE Industry Technologies Consortia (ITC), Performance Review Institute (PRI), and SAE International (SAE) deliver shared solutions to industry’s common challenges.

Join us and create a higher standard for a better world.

Position: Principal Marketing Specialist

SAE International is seeking a dynamic and strategic Principal Marketing Specialist to promote the benefits of SAE membership and our University Program, including student events. The ideal candidate will develop and execute marketing strategies to highlight membership advantages and student competitions, drive engagement, and attract new members and participants. This role requires strategic planning, creative thinking, and hands-on execution to effectively communicate the value of SAE membership and University Programs to stakeholders.

ESSENTIAL FUNCTIONS

1. Collaboration: Act as the primary marketing liaison for Member Services, Professional Development, Events, and Foundation to align efforts with organizational goals.
2. Agency Coordination: Serve as the primary contact for the marketing agency, ensuring alignment with SAE's strategic objectives and providing direction for campaigns.
3. Marketing Strategy & Campaigns: Develop and execute comprehensive marketing plans and multi-channel campaigns to promote SAE membership, student engagement, and event participation.
4. Content & Digital Marketing: Create compelling marketing materials and manage digital campaigns across email, social media, and paid advertising.
5. Event Promotion: Implement targeted strategies to increase awareness and participation in SAE student competitions and programs among students and academic institutions.
6. Market Research & Analytics: Use industry insights and data analysis to shape marketing strategies and optimize campaign performance.
7. Budget & Resource Management: Manage budgets to ensure efficient resource allocation and campaign effectiveness.

OTHER NON-ESSENTIAL FUNCTIONS

• Strong active-listening skills to identify and address stakeholder needs.
• Exceptional project management skills to handle multiple projects efficiently.
• Creative thinker with a results-oriented mindset.
• Excellent written and verbal communication skills for interacting with all stakeholders, including senior leadership.

MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 6 years of marketing experience, preferably in a membership-based or non-profit organization.
• Proven success in developing and executing marketing strategies and campaigns.
• Strong understanding of digital marketing channels, including social media, email, and content marketing.
• Proficiency in marketing analytics tools and data interpretation for decision-making.

PREFERRED QUALIFICATIONS

• Experience with platforms like Workfront, Salesforce, Marketo, or similar.
• Experience marketing membership organizations or programs is a plus.
• Experience marketing to young professionals or incoming workforce is a plus.

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

• Standard office environment: remote or hybrid if in Pittsburgh, PA.

ABOUT THE ORGANIZATION

SAE Industry Technologies Consortia (SAE ITC) enables organizations to define and pilot best practices, working together to solve common problems and create business value.

The Performance Review Institute (PRI) leads in facilitating supply chain oversight programs, quality management systems approvals, and professional development in safety and quality industries.

SAE International (SAEI) serves the mobility sector, fostering innovation and enabling engineering professionals since 1905, creating standards, and providing resources for professional growth.

Fullsight is a shared services group providing HR, IT, Legal, Customer Success, Finance, and Procurement services across SAE ITC, SAE International, and PRI, optimizing resource distribution.

EEO CLAUSE

Fullsight provides equal employment opportunities and prohibits discrimination or harassment based on protected characteristics. This policy covers all employment terms and conditions.