Principal Marketing Analyst

DTE Energy; Detroit (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

DTE Energy in Detroit is seeking a marketing and business planning professional to develop plans that enhance customer satisfaction and profitability, and manage related campaigns across business units.

You will lead cross-functional projects, provide analytical support, and communicate with internal and external partners. A Bachelor's degree in Business or related field and 5+ years of experience are required; strong MS Office skills and project management are essential.

Qualifications

• Bachelor's degree in Business (or related discipline) and 5+ years of relevant work experience.
• Analytical and problem-solving skills to identify issues from multiple sources and recommend solutions.
• Advanced project management skills including scheduling, estimating, and budgeting.
• Written and verbal communication skills to present results to executive leaders.
• Ability to work in a team or matrix structure with multiple clients and policies.
• Proficiency in MS Office and related business applications (3+ years of experience).

Responsibilities

• Performs data analysis and develops insights to support strategic plans.
• Gathers information, designs solutions, and makes recommendations within responsibilities.
• Manages operations and resources, monitors metrics, and develops improvement strategies.
• Creates and maintains project plans, campaigns, and budgets for on-time, in-budget delivery.
• Develops business/marketing plans including objectives, strategies, and financial projections.
• Interfaces with relevant business units to ensure timely execution of projects.
• Delivers presentations to internal and external stakeholders and supports training as needed.

Skills

Analytical skills

Project management

Communication

Team collaboration

Problem solving

Education

Bachelor's degree in Business or related field

Tools

Microsoft Office

Job description

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DTE is one of the nation’s largest diversified energy companies. Our electric and gas companies have fueled our customer’s homes and Michigan’s progress for more than a century.And as Michigan’s largest source of renewable energy, we’re creating a cleaner, healthier environment to power our future. We’re also serving communities beyond Michigan, where our affiliated businesses offer renewable energy, emission control technologies, and energy services to industries in 19 states.

But we’re more than a leading energy company... and working at DTE is more than just a job.At DTE, we take great care of each other and our customers, and we use our energy to be a force for growth and prosperity in our communities. When you join us, you’ll be part of a team that welcomes, recognizes, and celebrates differences and values everyone’s health, safety, and wellbeing. Are you ready to make that kind of difference? Bring your energy to DTE.Together, we can achieve great things.

Testing Required: Not Applicable

Hybrid Role: This role is hybrid, with an established schedule of in-person work required at an assigned work location. Any remote work is expected to be performed from an employee’s primary residence, unless allowed (or prohibited) through the Company’s remote work guidelines.

Emergency Response: Yes – Must be available to perform a primary assignment in support of DTE’s emergency response to storms or other events that impact service to our customers.

Job Summary

Develops marketing and/or business plans designed to enhance customer satisfaction and profitability, and manages activities related to the implementation of such plans. Leads projects and provides analytical support for marketing activities within or across business unit lines. Manages timely and relevant communications with internal and external partners and stakeholders.

Key Accountabilities

• Performs data collection, statistical and numerical analyses in support of strategic, tactical, or performance improvement plans
• Gathers information, analyzes, designs, recommends, and implements solutions in the area of responsibility
• Manages operations and resources, monitors, reports, and develops strategies to improve key performance metrics
• Creates and maintains project work plans, campaigns, and budgets. Schedules and manages work activities for projects/campaigns to ensure on-time and in-budget completion, while achieving revenue retention/attainment or performance improvement goals
• Develops business or marketing plans based on customer expectations, including performance objectives, strategies, tactics, and financial projections
• Interfaces with business units appropriate for the assurance of timely execution of customer-related projects
• Defines customer segments and develops customer segment strategies, including market scans, gap analyses, metrics, and customer service expectations
• Meets with customers and customer groups; develops and delivers presentations to internal and external parties; represents the department management at cross-functional meetings
• Provides expertise, guidance and/or work direction and participates in the training of internal and external (vendor) staff

Minimum Education & Experience Requirements

• Bachelor's degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a related discipline, and 5+ years of relevant work experience

Other Qualifications

Preferred

Other Requirements

• Analytical and problem-solving skills consistent with the ability to identify key issues from a broad range of sources and alternatives, and recommend optimal solutions for various situations.
• Advanced project management skills, including scheduling, estimating, and budgeting.
• Lead continuous improvement efforts and use process design outcomes to solve problems.
• Written, verbal communication, and advocacy skills consistent with the ability to present results of projects and research to executive-level leaders.
• Ability to work in a 'team' and/or 'matrix' structure, supporting multiple clients, procedures and policies.
• Ability to cope with multiple demands from leadership, customers and staff positively and professionally; displays a calm demeanor under pressure.
• Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.
• Proficiency in the Microsoft Office suite and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance. This level of proficiency is typically attainable through 3+ years of substantive experience with these applications.

Additional Information

Incumbents may engage in all or some combination of the activities and accountabilities, and utilize a variety of the competencies cited in this description depending upon the organization and role to which they are assigned. This description is intended to describe the general nature and level of work performed by incumbents in this job. It is not intended as an all-inclusive list of accountabilities or responsibilities, nor is it intended to limit the rights of supervisors or management representatives to assign, direct and control the work of employees under their supervision.

At DTE Energy, we are committed to providing an inclusive workplace where everyone feels welcome and a sense of belonging. We seek individuals with a heart for service, a passion to help our communities prosper, and ideas to help shape the future of energy. We are proud to be an equal opportunity, employer that considers all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, age, religion, disability, national origin, citizenship, height, weight, genetic information, marital status, pregnancy, protected veteran status or any other status protected by applicable federal and/or state laws.