Principal Market Development

att; Dallas (TX); On-site; USD 158,000 - 237,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and Accidental Death Insurance

Employee discounts

Job summary

AT&T Consumer is seeking a data-driven marketer and strategist to identify growth opportunities by translating market conditions, customer needs, competitive activity, and sales performance into clear growth strategies.

With 5+ years in marketing, market development, or analytics, you will size opportunities, define priority segments, and develop practical recommendations to improve customer acquisition and revenue growth. This is an in-office role based in Dallas, TX.

Qualifications

• 7+ years of experience in marketing, market development, strategy, growth, product, pricing, distribution, or business analytics.
• Strong analytical skills and ability to work with large data sets to derive growth recommendations.
• Ability to size opportunities, build business cases, and support scenario-based decisions.
• Experience creating executive-ready presentations, market briefs, dashboards, scorecards, or business reviews.
• Strong communication and storytelling to translate insights into actionable plans.

Responsibilities

• Analyze growth opportunities across geographies, customer segments, competition, and channels.
• Develop market assessments to prioritize growth and actions.
• Turn data into actionable recommendations for where to focus and how to win.
• Create market briefs, opportunity summaries, and executive-ready materials.
• Evaluate past initiatives to identify what worked and how to scale gains.
• Collaborate with marketing, sales, pricing, product, and analytics teams to align plans.
• Prepare concise narratives linking opportunity, dynamics, performance, and impact.

Skills

Analytical skills

Go-to-market strategy

Executive storytelling

Market sizing

Cross-functional collaboration

Data-driven decision-making

Education

Bachelor’s degree

Certification in some areas

Tools

Power BI

SQL

Databricks

Snowflake

Tableau

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Principal Market Development, Forecasting & Scenario Planning

Introduction

AT&T Consumer is looking for an experienced marketer and strategist. This role helps identify where AT&T can grow by translating local market conditions, customer needs, competitive activity, sales performance, and product readiness into clear growth strategies.

We are seeking a data-driven, strategy-minded candidate with 5+ years of experience in marketing, telecommunications or technology, market development, sales strategy, or business analytics. In this role, you will help size growth opportunities, define priority customer segments, identify local growth plays and develop practical recommendations that improve customer acquisition, market penetration, and revenue growth.

Key Responsibilities

• Analyze growth opportunities across geographies, customer segments, business density, competition, product availability, and sales channel reach.
• Develop market assessments that identify where AT&T should prioritize growth, which customer segments to target, and what actions are needed to improve market performance.
• Turn complex market, customer, sales, and competitive data into actionable recommendations that define where to focus, how to win, and which growth actions leaders should prioritize.
• Build market briefs, opportunity summaries, customer segment profiles, business cases, and executive-ready materials that support decisions across marketing, sales, product, finance, and analytics.
• Evaluate past and current marketing and sales initiatives across markets, customer segments, industries, sales channels, and offer types to identify what worked, where it worked, and where similar actions can scale.
• Partner with teams across AT&T Consumer, including marketing, sales, pricing, product, finance, research, distribution, analytics, and technology, to align recommendations with execution plans.
• Use dashboards, AI-enabled workflows, and analytics tools to make market intelligence faster, more repeatable, and easier to act on.
• Prepare concise, executive-ready narratives that connect market opportunity, competitive dynamics, sales performance, financial impact, and marketing effectiveness to actionable recommendations.

Qualifications

• Experience supporting marketing, market development, strategy, growth, product, pricing, distribution, or business analytics initiatives; telecommunications, broadband, wireless, technology, or subscription-based business experience strongly preferred.
• Strong analytical skills, with the ability to work across large, complex data sets and turn imperfect information into clear, practical growth recommendations.
• Demonstrated ability to size market opportunities, assess customer segments, evaluate investment tradeoffs, build business cases, and support scenario-based decision-making.
• Strong understanding of go-to-market strategy, including customer segmentation, targeting, sales channel strategy, offer development, sales enablement, lead generation, and customer acquisition.
• Experience building executive-ready presentations, market briefs, dashboards, scorecards, or recurring business review materials for senior stakeholders.
• Strong communication and storytelling skills, with the ability to synthesize customer, market, competitive, sales, and financial insights into decision-ready recommendations.
• Proficiency with Excel and PowerPoint required; experience with Power BI, SQL, Databricks, Snowflake, Tableau, customer data platforms, or AI-enabled analytics tools preferred.
• Strong collaboration, project management, and stakeholder management skills, with the ability to work across leaders, functional partners, sales teams, and local market teams.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.

Our Principal Market Development jobs earn between $158,200.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.