Principal Lounge Business Manager

Alaska Airlines, Inc.; SeaTac (WA); On-site; USD 123,000 - 184,000; Full time

Benefits offered by this job

Stand-by travel privileges

Medical/dental/vision benefits

401k match

Annual bonus

Job summary

Alaska Airlines is seeking a Principal Lounge Business Manager to lead financial strategy and performance across its Lounge portfolio. You will define multi-year plans, guide investments, and translate data into executive-ready insights.

This role owns lounge analytics, forecasts, and business cases, partnering with Finance, Commercial, Operations and Guest Experience to advance the premium hospitality strategy. Strong Excel/SQL and communication skills are essential.

Qualifications

• 7 years of experience in FP&A, analytics, commercial strategy, or related field.
• Bachelor’s degree in business, finance, analytics, or related field (or 2 years of equivalent experience in lieu).
• Experience defining business strategy and leading analytical workstreams across functions.
• Advanced experience developing financial models, forecasts, variance analyses, and reports.
• Experience building executive-level business cases for new products or services.
• Proficiency with Excel, SQL, Alteryx, Tableau, Power BI or similar tools.
• Strong business acumen balancing guest experience, feasibility, and financial discipline.
• Excellent verbal, written, and visual communication skills.

Responsibilities

• Define and evolve the multi-year financial and commercial strategy for Alaska's Lounge portfolio, establishing priorities and targets.
• Own Lounge performance management, including P&L accountability, variance analysis, and forecasting.
• Lead business case development for lounge initiatives and partnerships with ROI, guest impact, and feasibility in mind.
• Establish and improve forecasting tools, dashboards, metrics, and reporting processes across data sources.
• Identify complex issues, synthesize insights, and recommend solutions for cost discipline and efficiency.
• Collaborate across Finance, Commercial, Operations, Airports, Guest Experience, and leadership to align priorities.
• Benchmark performance and market trends to inform actionable recommendations for Lounge strategy.
• Develop innovative financial planning approaches to address emerging challenges.

Skills

Financial planning

Financial modeling

Executive communication

Cross-functional leadership

Analytical thinking

Education

Bachelor's degree in business/finance/analytics

Tools

Excel

SQL

Alteryx

Tableau

Power BI

Job description

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Principal Lounge Business Manager serves as the lead subject matter expert for business performance, financial strategy, and commercial planning across Alaska Airlines’ Lounge portfolio. As an advanced individual contributor, this role defines long-term financial strategy, guides business planning and investment prioritization, and applies independent judgment to solve complex, cross-functional business challenges.

This role owns Lounge business analytics, including financial modeling, forecasting, performance reporting, and business case development. The Principal Lounge Business Manager partners with senior leaders and cross-functional stakeholders to align premium guest experience objectives with financial, operational, and commercial priorities and establishes scalable decision frameworks that advance Alaska’s premium hospitality strategy.

Key Duties

• Define and evolve the multi-year financial and commercial strategy for Alaska's Lounge portfolio, establishing priorities, investment frameworks, and performance targets that guide business decisions across the network.
• Own Lounge business performance management, including Profit & Loss accountability, variance analysis, budget impact assessments, forecasting, and executive-level recommendations that support strategic decision-making.
• Lead business case development for Lounge initiatives, expansions, service enhancements, and partner opportunities, evaluating return on investment, guest impact, operational feasibility, and brand value.
• Establish and improve forecasting tools, dashboards, metrics, and reporting processes that integrate financial, operational, commercial, and guest experience data.
• Identify complex business issues, synthesize insights from multiple data sources, and recommend solutions that improve cost discipline, operational effectiveness, and premium guest experience.
• Lead through influence across Finance, Commercial, Operations, Airports, Guest Experience, Network Planning, and Executive Leadership to align business priorities and advance enterprise objectives.
• Benchmark performance and market trends to inform actionable recommendations for Alaska’s Lounge strategy.
• Develop innovative financial and business planning approaches to address emerging business challenges, ambiguous opportunities, and evolving premium hospitality market conditions.

Job-Specific Experience, Education & Skills

Required

• 7 years of experience in financial planning and analysis, business analytics, commercial strategy, operational performance management, or related discipline.
• Bachelor’s degree with a focus in business, finance, economics, analytics, marketing, hospitality, technology, engineering, or a related field, or an additional two years of relevant training/experience in lieu of this degree.
• Experience defining business strategy, leading complex analytical workstreams, and influencing decisions across functions or leadership levels.
• Advanced experience developing financial models, forecasts, variance analyses, and performance reports, and business cases.
• Experience developing executive-level business cases or investment recommendations for new products, services, spaces, or operating models.
• Ability to analyze complex data sets and translate findings into concise, executive-ready recommendations.
• Proficiency with analytical and reporting tools such as Excel, SQL, Alteryx, Tableau, Power BI, or similar platforms.
• Strong business acumen with the ability to balance guest experience, operational feasibility, financial discipline, and brand strategy.
• Excellent verbal, written, and visual communication skills, including presenting complex recommendations to senior leaders.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Experience in aviation, hospitality, premium travel, loyalty, retail, or another consumer-facing service environment.
• Knowledge of airport, lounge, or hospitality operating models, including vendor partnerships, service standards, and operational constraints.

Job-Specific Leadership Expectations

• Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.
• Create a culture where all employees feel safe and they belong.

Salary Range

$122,800 - $184,200 / year

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Annual bonus plans
• Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Airport SIDA Badge Requirements

Important notification for employees working at an airport or maintenance hangar: Employees will be required to obtain a SIDA badge provided by the airport authority and maintain good standing in order to keep their SIDA badge. Review the SIDA Badge Requirements document for a comprehensive overview. If an employee does not qualify for a SIDA badge or has their SIDA badge pulled from them, the employee will be terminated.

Regulatory Information

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;(2) Ensure that employment decisions are based only on valid job requirements; and(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

Government Contractor & Department of Transportation (DOT) RegulationsAlaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

FLSA Status

Exempt

Employment Type

Full-Time

Regular/Temporary

Regular

Requisition Type

Management

Location

Seattle - Corporate HQ

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