Principal Live Sports Sponsorship GTM , Live Sports

Amazon; New York (NY); On-site; USD 158,000 - 262,000; Full time

Job summary

An established industry player is seeking a Principal Live Sports Sponsorship GTM to spearhead advertising revenue through innovative marketing strategies in the exciting realm of Live Sports. This pivotal role involves collaborating with league partners and internal teams to craft compelling sponsorship packages and drive market strategies. The ideal candidate will possess extensive experience in sports management and integrated marketing, showcasing a proven ability to build relationships and execute successful sponsorship initiatives. Join a diverse and inclusive workplace where your contributions will shape the future of sports advertising!

Qualifications

• 7+ years of experience in sports management and sponsorship.
• Strong track record in developing and executing Live Sports sponsorships.

Responsibilities

• Drive advertising revenue through Live Sports sponsorship offerings.
• Manage sponsorship inventory and ensure flawless execution of live events.
• Collaborate with various teams to create compelling sponsorship packages.

Skills

Sports Management

Integrated Marketing

Sponsorship Experience

Strategic Thinking

Relationship Building

Attention to Detail

Cross-functional Collaboration

Education

Bachelor's Degree

Job description

Principal Live Sports Sponsorship GTM, Live Sports

Job ID: 2906390 | Amazon Advertising LLC

Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports.

Our team is looking for a seasoned advertising and sponsorship GTM to serve as a Live Sports Sponsorship GTM responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports properties at Amazon. The Live Sports Sponsorship GTM specialist will report directly to Head of Live Sports Brand Partnerships, within the larger Live Sports Sales team. The specialist will work with League partners, Prime Video Production, Programming and Video Ads Product Team to define integration and sponsorship opportunities across Live Sports properties such as Thursday Night Football, NASCAR, NWSL, and WNBA, and determine go-to-market (GTM) strategies. They will partner with sales, pricing, and planning teams and ultimately ensure Amazon’s Live Sports sponsorship offering meets the needs of our Advertising customers.

Key Job Responsibilities

1. Contribute to the development of Live Sports’ sponsorship offerings, alongside Sales, Product, Content, Business, Finance, and Creative Strategist teams.
2. Drive Sport Sponsorship GTM and Sales efforts including contribution to the Upfront/annual sales cycle, leading certain client meetings and engagements.
3. Annually prepare GTM narratives and inputs for sales strategy sessions.
4. Translate sports rights into sellable sponsorship packages.
5. Serve as center of excellence on specific league matters related to Ad Policy, Programming, and Compliance.
6. Lead Amazon Ads’ relationship with league/s and specific sport production team, serving as a portal for sport-specific communication.
7. Partner to support think big ideation, asset creation, and packaging for sport property.
8. Manage sponsorship inventory tracking and documentation for live event executions, ensuring flawless execution and partnership with Live Sports Production team/s.
9. Drive adoption of Prime Video’s sponsorship offerings, including revenue goals, product adoption, advertiser maturity advancement, renewals, etc.
10. Aggregate Voice of Customer (VOC) and partner with programming, production, and product teams to drive sponsorship solutions by sport, to deliver upon customer needs while driving growth for Amazon.
11. Produce stack-ranked set of sales priorities and influence requirements, roadmap decisions, and trade-offs.
12. Utilize industry expertise on trends, consumer behavior, and emerging media technologies to identify new opportunities for innovation in Live Sports sponsorship.

BASIC QUALIFICATIONS

• Bachelor's degree
• 7+ years of sports management, Live Sports, sports rights, and sponsorship experience
• Integrated marketing, Live Sports partnerships experience
• 7+ years’ experience working cross-functionally with production and league partners in sports
• Strong track record in developing, launching, and executing premium Live Sports sponsorships.
• Experience in strategic thinking about business, integrated marketing, or related roles in the Live Sports and video advertising/streaming industry.
• Ability to quickly assess current high-potential opportunity and articulate compelling vision for the Sales teams and stakeholder teams to rally around.
• A self-starter with demonstrated ability to think strategically and creatively about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus.
• Experience working in Upfronts
• Highly collaborative with excellent relationship-building skills with internal and external partners
• Strong attention to detail – particularly important surrounding budget and timeline management, development of packages, and pitch materials
• Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity

PREFERRED QUALIFICATIONS

• Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
• Experience selling to Fortune 1000 or Global 2000 organizations

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158,400/year in our lowest geographic market up to $262,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit this link.

This position will remain posted until filled. Applicants should apply via our internal or external career site.