Principal Integrated Marketing Program Manager

WebHosting; Austin, Northern (TX, KY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Cloudflare in Austin, TX is seeking a Principal Integrated Marketing Program Manager to shape our AI-powered marketing engine. You’ll own the AI roadmap, define cross-functional programs, and drive scale across the global marketing organization.

You’ll bring 8+ years in integrated marketing, deep B2B marketing knowledge, and a product mindset to build and ship high-impact AI solutions. This is a hybrid, full-time role with a strong emphasis on leadership and influence.

Qualifications

• 8+ years in integrated marketing or related role.
• Deep knowledge of B2B marketing—campaigns, demand gen, analytics.
• Comfort building with AI tools: agents, skills, prompt engineering, MCP integrations, no-code/low-code platforms.
• Product management mindset: intake, backlog, iteration, adoption, measurable outcomes.
• Strong communication and ability to influence senior stakeholders.
• Exceptional executive communication and writing skills.

Responsibilities

• Define and own the marketing AI roadmap and identify cross-functional opportunities.
• Build business cases for AI investments with quantified opportunities and success metrics.
• Directly build and ship AI solutions for high-impact programs that reshape marketing operations.
• Manage intake of AI requests and triage strategic programs vs. self-serve guidance.

Skills

Integrated marketing

Marketing operations

Product management mindset

Executive communication

AI tools

Stakeholder management

Tools

AI tools

No-code/low-code platforms

Job description

Principal Integrated Marketing Program Manager

Cloudflare ·United States, Austin, TX

Hybrid Full-time Senior Marketing

Job Description

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a “normalized” problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations: Austin, TX

The Role

This role exists to fundamentally change how Cloudflare’s marketing organization works by putting AI at the center of how we operate. Equal parts strategist and force-multiplier, you will identify where AI can deliver the greatest business impact, build the solutions that matter most, and systematically raise the organization’s ability to build and leverage AI independently. The ultimate measure of success is not how much you build‑it’s how much the organization can build without you.

What You’ll Do

Drive and Build Marketing AI Strategy & High-Impact Integrated Programs

• Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact, prioritize against marketing’s strategic objectives, and sequence what gets tackled and in what order.
• Build the business case for AI investments-not in abstract terms, but by mapping current-state workflows, quantifying the opportunity, and defining clear success metrics before work begins.
• Directly build and ship AI solutions for the highest-impact, cross-functional opportunities-the programs that fundamentally reshape how marketing operates, not incremental automations.
• Manage intake of AI requests from across the org. Triage what rises to the level of a strategic program versus what should be solved by the team closest to the problem with the right guidance and tools.

Scale the Marketing Organization’s AI Capability

• Build and run a champion network across marketing sub-teams: identify AI-curious practitioners, equip them with tools and patterns, and create the peer community that extends your reach.
• Ensure every team has a clear path to surface AI needs-and a clear understanding that the goal is to help them build, not to build for them. When a request is triaged as self-serve, provide the guidance and support to make that successful.
• Create the rituals that make AI visible and accessible: office hours, demo sessions, shared skill libraries, onboarding materials. Lower the barrier to entry so that building with AI becomes a normal part of how marketers work.
• Establish reusable patterns and templates so that solutions built for one team can be adapted by others without starting from scratch.

Crossfunctional Planning and Integration

• Serve as a core member of the Global Integrated Marketing Leadership team – helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization’s biggest decisions and most ambiguous problems.
• Translate and represent the leadership vision into a clear, coherent strategy for the Global Integrated Marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets.
• Design and run the operating system for the Global Integrated Marketing organization ensuring decisions happen on schedule and alignment is built in, not chased.
• Create processes to monitor business performance and outcomes with proactive escalations to ensure demand gen goals are met for the Americas and globally.

What This Requires

• 8+ years in an integrated marketing role such as Marketing Operations, Demand Gen or a Marketing CoS function
• Deep knowledge of how B2B marketing organizations operate-campaigns, content, demand gen, field marketing, analytics. You know where work gets stuck because you’ve lived it.
• Comfort building with AI tools: agents, skills, prompt engineering, MCP integrations, no-code/low-code platforms.
• A product management mindset: you think in terms of intake, backlog, iteration, adoption, and measurable outcomes.
• Strong communication and the credibility to tell senior stakeholders “not yet” on low-priority requests and “think bigger” when teams default to automating the status quo.
• Exceptional executive communication and writing skills – clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo : Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers–at no cost.

Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we’ve provided services to more than 425 local government election websites in 33 states.

1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use – it is the first consumer-focused service Cloudflare has ever released. Here’s the deal – we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person’s, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e‑mail at [e-mail] or via mail at 101 Townsend St. San Francisco, CA 94107.