Principal Experience Designer

Norwegian Cruise Line Group Italy S.r.l.; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. is seeking a Principal Experience Designer to own the unified digital design experience across the guest journey—from Shop to Next Cruise. You will partner with Sr.

Product Owners and other principals to ensure a single, brand-anchored design standard, not a patchwork across stages. You will set direction, guide design systems, and mentor designers across product, content, and technology teams without direct reports.

Qualifications

• 7+ years of digital/UX experience across web, mobile, and CRM touchpoints.
• Experience guiding design direction across multiple products or teams.
• Experience establishing and governing design systems or component libraries.
• Experience in large, matrixed organizations with cross-functional collaboration.
• Ability to translate business goals into guest-centered design solutions.
• Experience partnering with engineering to deliver production-ready designs.
• Familiarity with travel, hospitality, or high-consideration purchases.

Responsibilities

• Own end-to-end digital design vision and standards for the guest journey across web, app, and CRM.
• Act as SME on digital experience design and translate goals into cohesive design solutions.
• Collaborate with Technology to ensure standards are feasible and implemented.
• Advise on validation priorities and interpret usability data to guide decisions.
• Establish and govern scalable design standards, components, and guidelines across journey stages.
• Mentor designers embedded across teams without direct management authority.

Skills

UX Design

Design Systems

Cross-functional collaboration

Stakeholder influence

Prototyping

Information architecture

Accessibility standards

Portfolio results

Education

Bachelor's Degree

Tools

Figma

Sketch

Adobe Creative Suite

Job description

GROW YOUR CAREER WITH US
At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

JOB SUMMARY

The Principal Experience Designer owns the unified digital design experience across NCL's digital guest journey: Shop, Book, Presail, Onboard, and Next Cruise. This role partners with the Sr. Product Owners who own each journey stage, plus the Principal Content Strategist and the Principal Experimentation Strategist, to ensure every guest touchpoint reflects one consistent, brand-anchored digital design standard rather than a patchwork of stage-specific solutions. As a subject matter expert in digital design, this role sets and advises on digital design direction across the organization rather than managing a design team.

POSITION RESPONSIBILITIES

• Own the end-to-end digital design vision and digital design standards for NCL's digital guest journey across web, app, and CRM touchpoints, ensuring consistency and brand fidelity from Shop through Next Cruise.
• Serve as the subject matter expert on digital experience design, advising the Sr. Product Owners on how to translate journey-specific business goals into cohesive, guest-centered digital design solutions.
• Partner with the Technology team to ensure digital design standards and guidelines are technically feasible and consistently implemented across platforms.
• Advise the Principal Experimentation Strategist on digital design validation priorities and interpret consumer testing results to guide digital design decisions.
• Establish and govern digital design standards, components, and guidelines that scale consistently across all stages of the guest journey: Shop, Book, Presail, Onboard, and Next Cruise.
• Champion the Digital Guest Promise of personalized, relevant, one-voice experiences in every digital design decision.
• Provide digital design expertise and mentorship to designers embedded across the Product, Content, Technology, and partner teams, without direct management responsibility for those individuals.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Graphic Design, Industrial Design, Visual Communication Design, or a related field

EXPERIENCE

• 7+ years of experience in digital/UX experience design, including at least 3 years operating at a senior or principal level setting design direction across multiple products or teams.
• Demonstrated experience designing complex, multi-channel digital guest or customer journeys spanning web, mobile app, and CRM touchpoints.
• Experience establishing and governing design systems, style guides, or component libraries used across multiple product teams.
• Experience working within a large, matrixed organization, collaborating across product, content, marketing, and technology functions to deliver a unified experience.
• Experience partnering directly with engineering and technology teams to translate design standards into technically feasible, production-ready solutions.
• Experience in travel, hospitality, cruise, retail, or another high-consideration, multi-step purchase industry strongly preferred.
• Experience guiding or mentoring other designers in a non-supervisory capacity, such as through design reviews, critique, or informal coaching.

COMPETENCIES & SKILLS

• Strong portfolio demonstrating guest or customer-centered digital design outcomes tied to measurable business results such as conversion, engagement, retention, or revenue.
• Expert-level knowledge of user experience and user interface design principles, interaction design, information architecture, and accessibility standards.
• Proficiency with modern design and prototyping tools (for example Figma, Sketch, Adobe Creative Suite) and familiarity with how design systems are implemented in code.
• Ability to influence and align stakeholders across product, content, technology, and executive teams without formal authority, through data, storytelling, and design rationale.
• Strong analytical skills, including the ability to interpret consumer research, usability testing, and behavioral data to inform design decisions.
• Excellent written and verbal communication skills, with the ability to present and defend design direction to senior leadership and cross-functional partners.
• Familiarity with AI-enhanced personalization, SEO/AEO/GEO discoverability, and mobile commerce design patterns.
• Comfort operating in ambiguity, balancing long-term design vision with the practical constraints of a phased, multi-year digital transformation program.
• Strong collaboration and coaching orientation, with the ability to guide and elevate the work of designers embedded on other teams without direct management authority.

ABOUT NCLH

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.

LEARN MORE ABOUT OUR COMPANY:

At a Glance
Brand Overview
Norwegian Cruise Line
Oceania Cruises
Regent Seven Seas Cruises

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EQUAL OPPORTUNITY EMPLOYER

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.