Principal Engineer, Segment Marketing – Power Solutions

Analog Devices; Durham (NC); On-site; USD 140,000 - 210,000; Full time

Job summary

Analog Devices, Inc. in Durham, NC, seeks a Principal Engineer, Segment Marketing for Power Solutions to define market strategy, shape roadmap priorities, and convert customer problems into qualified opportunities.

This senior role requires technical credibility, customer insight, and cross-functional leadership to scale Power Solutions from product engagements to repeatable platforms and go-to-market models, with travel 10-15%.

Qualifications

• Typically 8+ years in technical-commercial roles across semiconductors, power electronics, or industrial systems.
• Strong grounding in power management, conversion architectures, mixed-signal systems, or industrial electronics.
• Ability to translate market and customer insight into strategy, roadmaps, and go-to-market plans.

Responsibilities

• Define market strategy for priority segments and shape roadmaps.
• Define power-architecture strategies linking customer needs to ADI products and designs.
• Build business cases for new initiatives including revenue potential and differentiation.
• Engage customers, OEMs, partners, and field teams to validate needs.
• Lead cross-functional alignment across product, applications, sales, and operations.
• Develop launch plans, enablement materials, and proof points.

Skills

Power management

Conversion architectures

Mixed-signal systems

Industrial electronics

Strategy & roadmaps

Customer-facing narratives

Education

Bachelor's degree in electrical engineering

MBA or advanced degree

Job description

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and X.

Principal Engineer, Segment Marketing - Power Solutions

The Power Solutions group enables ADI to capture system-level power opportunities across Aerospace & Defence, Healthcare, Instrumentation, and Communications.

We are seeking a Principal Engineer, Segment Marketing - Power Solutions to define market strategy, shape roadmap priorities, and convert customer problems into qualified opportunities.

This P5 individual contributor role requires technical credibility, customer insight, commercial judgement, and cross-functional leadership to scale Power Solutions from product engagements to repeatable platforms and go-to-market models.

Key Responsibilities

Market Strategy

• Develop a deep understanding of priority segments, including Aerospace & Defence, Healthcare, Instrumentation, and Communications.
• Translate market sizing, customer pain points, architecture trends, competition, and technology shifts into investment recommendations.

Solution Strategy

• Define power architecture strategies that connect customer needs to ADI products, platforms, reference designs, software, and support models.
• Partner with systems engineering, applications, product lines, and technology teams to shape requirements, trade-offs, and differentiated concepts.

Business Execution

• Build business cases for new solution initiatives, covering revenue potential, strategic fit, validation, differentiation, and execution needs.
• Build qualified pipeline with sales, field applications, business development, and product line teams.

Customer & Field Engagement

• Engage customers, OEMs, partners, and field teams to validate needs and shape architectures.
• Translate system challenges into ADI proposals and roadmap feedback.

Positioning & Enablement

• Develop launch plans, enablement materials, customer content, competitive plays, and proof points.
• Position ADI as a power system architecture partner, not only a component supplier.

Cross-Functional Leadership

• Guide alignment across product, applications, systems, sales, business development, operations, and executive teams.
• Provide market, customer, and competitive feedback to shape roadmap, prioritisation, and execution.

Required Skills And Experience

• Typically 8+ years’ experience in technical-commercial roles across semiconductors, power electronics, or industrial systems.
• Strong grounding in power management, conversion, architectures, mixed-signal systems, or industrial electronics.
• Ability to turn market and customer insight into strategy, roadmaps, business cases, and go-to-market execution.
• Experience developing value propositions, competitive positioning, enablement, and customer-facing technical narratives.
• Ability to influence global cross-functional teams without direct authority.
• Bachelor’s degree in electrical engineering or a related technical field required.

Preferred Experience

• Advanced degree such as a Master’s, PhD, or MBA.
• Experience in Defence/Avionics, Medical, Instrumentation, or Telecommunications.

Other Requirements

• International travel may be required, typically 10-15%.

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position - except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) - may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

Job Req Type: Experienced

Required Travel: Yes, 10% of the time

Shift Type: 1st Shift/Days