Principal Engineer (L7) - Ads Signals, Identity & Measurement

Reddit; United States; Remote; USD 260,000 - 366,000; Full time

Job summary

A leading online community platform is seeking a hands-on Software Engineering Leader to enhance their advertising measurement systems. The role involves defining the long-term strategy for Ads Measurement, leading projects from ideation to execution, and mentoring staff engineers. Candidates should have substantial experience in software engineering focusing on Ads measurement products and privacy challenges. This position offers remote work flexibility and comprehensive benefits package.

Benefits

Remote work flexibility

Comprehensive Healthcare Benefits

401k Match

Family Planning Support

Mental Health Benefits

Flexible Vacation

Generous paid Parental Leave

Qualifications

• At least 8 years of experience in software engineering focused on Ads.
• Experience leading strategic implementation for risk and growth.
• Familiarity with GDPR and data privacy regulations.

Responsibilities

• Define technical vision for Ads Measurement over the next 2+ years.
• Lead cross-functional projects from concept to rollout.
• Mentor staff engineers and contribute to constructive growth.

Skills

Technical leadership

Ads measurement products

Cross-functional collaboration

Data quality improvement

Understanding of privacy challenges

Education

Bachelor's degree in Computer Science or related field

Tools

Ads Attribution

Conversions API

Pixel

Job description

Overview

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. For more information, visit redditinc.com.

Role Description

The Ads Measurement Org is dedicated to enhancing the efficiency and user-friendliness of our advertising platform. We specialize in off-platform conversion signals ingestion, identity resolution, ads attribution, as well as powering ads reporting and providing machine learning models with high quality data for training.

We are looking for a hands-on software engineering leader, familiar with the end to end Ads systems, experienced with Ads Measurement and the downstream adoption of Measurement data, capable of leading across different engineering and cross functional organizations, as well as willing to get their hands dirty and solve problems when the team lacks the expertise. You will be responsible for improving our Ads performance via leading full end to end Measurement solutions from ingestion to ads delivery.

Responsibilities

• Understanding the current and future state of the business and converting business problems into engineering solutions.
• Define the long term technical vision and strategy for Ads Measurement for the next 2+ years.
• Lead large cross-functional projects end to end, from concept, design, implementation, to rollout, ensuring the highest quality and performance.
• Identify top opportunities for Ads Measurement to improve Ads performance by diving deep into our platform and understanding the company priorities, the needs of our advertisers, as well as downstream consumers of Ads Measurement data.
• Design and develop cutting-edge products and solutions for Ads Measurement that improves data quality and integrates with downstream consumers of measurement data (including modeling teams), from ideation to production deployment.
• Collaborate with engineering and XFN leaders, data scientists, backend software engineers, fullstack engineers, as well as machine learning engineers.
• Mentor staff engineers and leaders, share industry knowledge, and contribute to the technical growth of the team.
• Stay updated on state-of-the-art products and techniques, recognizing promising innovations, identifying gaps, and adapting them to Reddit's unique platform and community.

Minimum Qualifications

• Requires a Bachelor's degree (or foreign equivalent) in Computer Science, Computer Engineering, Engineering, Applied Sciences, Mathematics, Physics, or a related field.
• At least 8 years of progressive and relevant experience within software engineering, with a focus on Ads. Ideal candidates will have in-depth experience with Ads measurement products and technologies such as Pixel, Conversions API, Event Deduplication, Events Manager, Signal Quality, Identity Resolution, Ads Attribution.
• Proven technical leadership experience, with capability to create and drive our Ads Measurement strategy at the org level, and to solve challenges for at least the next 2+ years.
• Act as an individual contributor capable of designing, implementing, testing, and launching complex product and infrastructure changes across the entire Ads stack.
• Experience coordinating large-scale, cross-functional efforts that span different teams, and driving alignment.
• Experience leading strategic implementation and planning for risk and growth.
• Advocates for Ads performance by leading Ads Measurement and working with cross functional partners in product, engineering, privacy, legal, etc.
• Has diverse Ads experience spanning (but not limited to) Optimization, Delivery, Targeting, Ranking, Bidding, Reporting, etc.
• Deep familiarity with Ads privacy challenges (GDPR, CCPA, ePD, ATT, etc.) and is experienced delivering high Ads performance in line with privacy needs when developing solutions.
• Possess a strong understanding of industry trends and has a proven track record of driving high ad performance adapting to signal loss due to evolving privacy constraints.

Benefits

• 100% remote work flexibility (offices located in SF, LA, NY & Chicago if you are interested in hybrid/in office options)
• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days Off
• Generous paid Parental Leave
• Paid Volunteer time off

#LI-AS1

Pay Transparency

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit Reddit careers.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is: $260,800 — $365,100 USD

In select roles and locations, the interviews will be recorded, and transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.