Principal Data Scientist

Hasbro Inc; Renton (WA); On-site; USD 154,000 - 233,000; Full time

Job summary

A leading company in the entertainment industry is seeking a Principal Data Scientist to lead experimentation and modeling for iconic brands like Magic: The Gathering and Monopoly. This role involves developing media mix models, analyzing results, and maintaining a center of excellence for marketing analytics. The ideal candidate has a Master's degree in a relevant field, a strong proficiency in Python and SQL, and experience with digital media measurement.

Benefits

Medical, Dental & Vision Insurance

Paid Vacation Time and Holidays

Generous 401(k) Match

Paid Parental Leave

Tuition Reimbursement

Toy Discounts

Qualifications

• Proficiency with Python, SQL, and git including probabilistic programming libraries.
• Experience measuring effects of digital media using modeling and experimental methods.
• Deep knowledge of advertising data ecosystems.

Responsibilities

• Run experimental and modeling agendas for marketing effectiveness.
• Author model implementations in the Python scientific stack.
• Research and specify mathematical forms for models and analysis.

Skills

Python

SQL

Git

Digital Media Measurement

Mathematical Modeling

Statistical Analysis

Education

Master's degree in Physics, Mathematics or related field

Tools

Google Analytics

Azure Databricks

Job description

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

The Predictive Analytics team at Hasbro is responsible for analytics in the domains of forecasting, pricing, and media. The data ecosystem is complex, and we are seeking a team member to lead experimentation and modeling in the marketing domain for Magic : The Gathering, Play-doh, Monopoly, and other top brands.

The primary directive for this role is to run experimental and modeling agendas to measure the effectiveness of our marketing : to curate Hasbro's media and marketing data, to develop media mix and lifetime-value models, to plan experiments and analyze the results, and to support the marketing organization's purchase of services from outside vendors. As part of that, this role will develop and head a center of excellence for these and related methods that specifies standard processes, catalogs and curates findings specific to our business, educates workers in the wider business, and stays up to date on the state of the art. Responsibilities will include :

• Authoring model implementations in the Python scientific stack
• Procuring additional data sources to support modeling or experimentation, or advocating for changes to Hasbro's data ecosystem that would improve these activities
• Documenting findings on which methods work for Hasbro, what special treatments are necessary, and why
• Researching and specifying mathematical forms for models and experimental design and analysis
• Specifying work for outsourced data science capacity
• Visualizing and interpreting model results for key business partners

Data Scientists on the team are empowered to build the products the business needs for themselves in our Azure / Databricks ecosystem equipped with turnkey compute resources and cohesive access to the required data sources. They work closely with our supporting Data Engineering team using the same toolset, ensuring that model development and production hardening occur naturally and are supported by all the MLOps amenities the ecosystem has to offer.

This is an IC role, but will from time to time be supported by outsourced engineers or data scientists whose workstreams will need to be led.

Qualified candidates will have :

• Proficiency with Python, SQL, and git including :
• A probabilistic programming library like Pyro, Tensorflow Probability, or PyMC
• Experience measuring the effects of digital media using modeling and experimental methods, and connecting digital and traditional media actions with impact on physical purchases and shopper behavior
• Experience with Google Analytics or other web analytics platform
• Deep knowledge of major advertising data ecosystems (Amazon, Google Search, YouTube, Meta, Tiktok)
• Worked with ML Engineers to establish "always on" loops of model training, validation, deployment and inference
• Master's degree or equivalent experience n physics, mathematics, or other hard science

Compensation Range, Currency USD :

• Starting Pay Range : $154,900
• Pay Range End : $232,300

Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here's a look at what your benefits package may include : Medical, Dental & Vision Insurance, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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Principal Data Scientist • Renton, WA, United States