Principal Data Insights - TV Analytics

Samsung Ads; New York (NY); On-site; USD 170,000 - 210,000; Full time

Job summary

Join a dynamic and innovative advertising sales organization as a Senior Data Insights Strategist. In this pivotal role, you'll leverage your expertise in digital advertising and data analysis to build strong relationships with enterprise brands and agencies. Collaborate with cross-functional teams to deliver compelling insights and strategies that drive client success. With a focus on consultative selling, you'll help clients navigate the complexities of the media landscape and optimize their advertising investments. This is an exciting opportunity to be part of a forward-thinking company that values creativity and collaboration in a fast-paced environment.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

Qualifications

• 12-15 years of experience in digital and TV advertising.
• Strong understanding of advertising ecosystem and technologies.

Responsibilities

• Partner with Sales to unlock new revenue from existing accounts.
• Advise clients on media strategies and maximize KPIs.

Skills

Digital Advertising

Data Analysis

Client Relationship Management

Sales Strategy

Media Activation

Education

Bachelor's Degree

MBA or Advanced Degree

Tools

Salesforce

Data Visualization Tools

Job description

Samsung Ads, the advertising monetization arm of Samsung Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brand and content experiences to consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.

Samsung’s unique first party data help brands and media owners connect to their audience as they explore content across desktop, mobile, tablets and our Smart TVs. The Samsung Ad platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.

We are currently looking for a talented client facing Senior Data Insights Strategist who will partner with our commercial teams to build and grow Samsung Ads relationships and revenue with existing and net new enterprise brand companies and agencies across the country.

The individual will have a deep understanding of the TV/CTV and media ecosystem and how to consultatively sell advertising value propositions with data. Their key contribution is to help our customers extract more value out of the Samsung relationship and Samsung Ads’ products. They will leverage data insights to help advise clients’ media activation strategies and outcome measurement across Samsung’s proprietary and programmatic platforms.

It’s key for this individual to have a pulse on how brands and the media agency community is thinking about and allocating client video spend to reserved and programmatic channels and what data-backed solutions they need to do so more seamlessly. They must have an excellent understanding of the business objectives that brand leaders and their agencies are tasked with fulfilling throughout the complex, multi-screen journey.

This Senior Strategist must be well-versed in the wide range of strategies, tactics, methodologies and technologies that marketing leaders have at their disposal to support their goals. They must be able to think strategically and uncover data insight needs that will contribute to client business and investment decisions. They will work across internal teams to frame the relevant insights to develop, create compelling business case presentations, provide client advisory and sell with data.

This executive will be the consummate team-player and have the ability to work collaboratively across the Sales and Data Insights organization within a fluid and fast paced environment. This position will carry an annual revenue goal.

This Senior Data Insights Strategist position is based in New York with domestic US travel as needed and will report to our Head of Data Insights. If you're interested in joining a rapidly growing world-class advertising sales organization with a relentless focus on design and customer experience, you've come to the right place.

• Partners with Sales to unlock new revenue from existing enterprise accounts and net new strategic accounts by supporting the RFP process, pitch deck creation and presentation of Samsung Ads’ value proposition using Samsung Data Insights.
• Fosters long-term, entrenched relationships with clients by helping them embed their Samsung Ads initiatives into their overall marketing strategy. Serves as a trusted advisor that helps clients extract more value from the Samsung Ads platform and relationship through applying Samsung Data Solution Playbooks.
• Advises clients on first party activation, measurement and optimization that informs client media strategies and maximizes client KPIs; is expert on MMPs, Clean Rooms and full funnel performance measurement.
• Participates in creating account plans to build and grow Samsung Ads’ business with assigned clients and in conjunction with Sales leads.
• Uncovers and elevates client opportunities and pertinent business questions to internal teams. Collaborates with said teams to craft compelling business cases rooted in data analysis and insights. Applies analytic, interpretive and presentation skills, backed by data-driven solutions, to demonstrate the benefits of Samsung offerings to influence clients' purchase decision.
• Creates visually appealing presentations that effectively communicate data insights to clients, including key metrics, trends, and actionable recommendations that supports the business case.
• Monitors qualified client engagements, recommendations and revenue impact in Salesforce.

Background/Experience Required:

• Bachelor's Degree; MBA or other advanced degree a plus with 12 to 15 years of experience.
• 10+ years in digital and TV advertising including full-funnel measurement. Excellent understanding of the current advertising and media ecosystem, and supporting technologies and tools.
• Strong sales and/or business experience with proven ability to drive results by consultatively selling with data within the media and digital advertising ecosystem.
• Successful internal and external relationship management.
• Experience working in both entrepreneurial and established corporate cultures.
• Excellent written and verbal communication skills, strong attention to detail, and good follow-through.
• Talented at explaining complex topics in simple terms in person or via web conferencing.

The salary range for this role is expected to be between $170,000 and $210,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Computers and Electronics Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

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